Slide 1
India has potential to be a global supply base: Naomi Ishii (
Head, Toyota INDIA)
ToyotaWorld's largest carmaker Modest presence in India Making
India the global supply base Setting up a possible local
R&D
PerformanceStrong in the 12-lakh plus car segment Innova and
Fortuner are segment leaders Challenge lies in Etios and Liva
Way ahead for Etios and LivaStopped discounting on these
products Kills the brand image Not pushing them in the market
searching for real Etios and Liva customers
To create a mid- and long-term plan for India The importance of
India P.M Narendra Modi's visit to Japan was fantastic and it had a
big influence on Toyota Motor.
Three things Toyota have done since presence in
India.reconciliation of sales situation in a sustainable
way.Visualised strategies until year 2020Regained confidence of
stakeholdersChanged peoples perception
Critical change in IndiaLocal business plan in co-ordination
with the central business plan.Following CAF.Transition from
central decision-making to helping local base.
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