PRESENTATIONTOYS BUSINESS

SIX DIMENSIONS

TARIQ KHAN (MD)

M. SHEHZAD (FM)

M. MUSLIM (QCM)

TAIMOOR ALAM (PM)

ZUHAIR MEHBOOB (LM)

SALMAN ALI (MM)

EXECUTIVE SUMMARY

• EXCITING START-UP COMPANY

• EDUCATIONAL AND CULTURAL TOOLS FOR

CHILDREN

• FOUNDED BY A GROUP OF SIX PEOPLE

• THREE TYPES OF PRODUCT

PRODUCTS

• CULTURAL TOY

• LETTER TOY

• PHONIC TOY

CULTURAL TOYS

• TEACHES CHILDREN ABOUT OUR CULTURES

• DIFFERENT BACKGROUND OF OUR COUNTRY

• URBAN AND RURAL AREAS

LETTER TOYS

• DEVELOP A COMMON SENSE

• IMPROVE THEIR VOCABULARY

PHONIC TOYS

• RESEMBLING TO MINI PC

• TEACHES PHONIC SKILLS

• RECITING OF QURAN WITH A CLICK OF A

BUTTON

6D

VISION:

We want to be the most important toy producers

in the country leading children to be intact

with our culture and religion.

MISSION

To make the highest quality educational and

cultural toys available. The more children that

learn basic functions from our toys, the more

successful we are.

Keys to Success

• Develop creative, educational, cultural toys.

• Adopt strict financial controls.

• Listen carefully to the customers.

• Strong built relations with supplier.

GOALS

• Create a profitable company.

• Develop innovative, educational toys.

• Improve the learning curve for children

through the use of cultural toys.

OBJECTIVES

• With in next couple of years achieve break

even

• Expand business with in twin cities in next 3

years.

• Introducing new categories of cultural toys

MARKET ANALYSIS SUMMARY

The market for educational is divided into two

distinct segments 

• Individual Consumers

• Whole sellers

CONT……….

• Individual consumers: This group is parents or grandparents

who are purchasing the toy for a specific child.

 

• Wholesale purchasers: This segment is schools, daycare

centers, etc., commercial businesses that are buying the

product for their clients to use.

MARKET SEGMENTATION

As mentioned 6D has segmented the market into

two distinct customers

 

• Individuals

• Businesses

INTERVIEW

• Monthly income

• Number and age

• Helps you in buying the toys

• Educational aspects of culture

• price matter or quality

INDUSTRY ANALYSIS

• Many different toy manufacturers.

• There is a niche of educational toy

manufacturers.

• This niche is fairly new within the last five years

• Educational tools becomes more legitimized.

INDUSTRY ANALYSIS

• Our toys are designed to captivates a child's

attention while teaching them constructive

skills

COMPETITION AND BUYING PATTERNS

• The two main competitors are:

• Plug n Play:

• They currently have one main product line that

teaches phonic.

• Toy land: This company was founded couple of

years ago has a total of seven different products.

STRATEGY AND IMPLEMENTATION SUMMARY

• Three competitive edges• Educational• Cultural • Engineering expertise

• For the production of toys.• Helping in building skills.• quickly gain market share.• Developing a reputation for making effective

teaching toys.

MARKETING STRATEGY

• Products are truly educational and cultural promoting devices.

• element of "toy" is used to keep the children engaged.• Two distinct customer groups

• Individual• Business

• Advertisement and marketing• Bill boards at Air Ports• Programs at different schools• Promotions in Magazines and newspapers• Tags

Sales Strategy

• Tailored strategy for each customer group• Individuals• Business

• Businesses are buying all of the products for addressing different skills

• Its important as businesses are routine customers

• If the customer is happy, he/she might become a long term customer.

SALES FORECAST

• First three months no sales.• Gradual increase in sales till the end of year

one.• Year two and three growth is fairly steep.• Fourth year will bring sales.

SALES FORECAST

Year 1 Year 2 Year 3

Sales

Individuals 66,580 196,554 254,332

Businesses 57,925 171,002 221,269

Total Sales 124,505 367,556 475,601

Operations Strategy

• Outsource the manufacture of all of its products because

• Outsourcing will keep overhead costs to a minimum

• It allow the management team to focus on marketing and new product development.

• 6D will reduce financial risks by not committing to the expense of a manufacturing facility.

• Increasing the scalability of the business model.

WEB PLAN SUMMARY

• Website as the key marketing tool for distribution.

• Inexpensive and effective method of providing information.

• Site have two areas:• FIRST FOR GENERAL INFORMATION• SECOND FOR RETAILERS/DISTRIBUTORS.

• Site will also have info about inventory.• Back end data is also available.

WEBSITE MARKETING STRATEGY

• Strategy is simple and straightforward.• URL printed on all items for customers.• Site available to a wide range of search

engines.• Affiliate Marketing would be available.• Knowing the product but not the company, a

customer could be directed to 6D.

DEVELOPMENT REQUIREMENTS

• Site will be developed by programmers.• Once the architecture of the website is

designed, it wont take more than a month.• Website will be monitored on an ongoing

basis.• In terms of traffic, sales and usage patterns.• Programmer will be kept on a retainer basis

and the site will be appended as necessary.

PERSONNEL PLAN

• Taimoor : Holding a relative experience in product engineering, is the Production Manager.

• Salman : One of the outstanding candidate in market handling, is the Marketing Manager.

• Shehzad : Taking control of finances flow in the business, is the Finance Manager.

PERSONNEL PLAN

• Zuhair : Expertise in route and transportation of goods, is the Logistics Manager.

• Muslim : Dominating in certifying different products, is the Quality Manager.

• Tariq : Would help the organization by directing different activities, is the Managing Director

FINANCIAL PLAN

CREDITSMiss Ayesha Zaidi

Investors Our Class Fellows