Town & Gown Magazine Media Kit

Anniversary YEAR1 2013 media kit

2013 media kit

A magazine for those who appreciate Fine clothes, Fine dining, &a Mississippi- Southern

Touch

TOWN AND GOWN MAGAZINE P.O. BOx 1068 | Starkville, mS 39760 | 662.323.1642 | tOwnandgOwnmagazine.cOm

2013 media kit


62%Female Readers

38%Male Readers

Ages 18-64

Who is a Town and Gown reader?

Median Age: 41

Reaching Our Readers

Newsletters - 18%Social Media - 8 %

Online - 12%Direct - 62 %

Our Social Readers150+ Followers on Twitter1,200+ Likes on Facebook

Demographics &Readership

AdvertiserTestimonials

“Such a pleasure to work with. Town and Gown staff makes creating the perfect ad a breeze. Advertising in Town and Gown Maga-zine is a huge plus for our company. Custom-ers can’t wait for the next edition to come out. The circulation is great! Advertising in Town and Gown Magazine is definitely an easy ad-vertising tool to measure. We have customers come in all the time saying “I saw you in Town and Gown Magazine.”

-Bo Summerford, Reed’s of Starkville

“Working with Town & Gown has been a won-derful experience! As a new business, our pres-ence in the magazine through advertisements and their coverage of our Grand Opening has helped to better introduce Vitality Skin & Spa to the people of Starkville and the surround-ing area.”

-Dr. Hairston, Vitality Skin and Spa

“The BEST advertising experience I have had!!!! Everyone at Town and Gown Magazine is a pleasure to work with. Money well spent for the traffic and sales I have received through customers seeing my ads in this magazine.”

-Rhonda Underwood, SPROUT baby home garden

Town and Gown Magazine is Northeast and East Central Missis-sippi’s premier lifestyle magazine. Town and Gown is the ultimate go-to guide for Mississippi’s sophisticated, savvy readers.

Our audience consists of adults ages 18-64. Our magazine reaches Columbus, Tupelo, West Point, Starkville,

Meridian and more. Plus we reach over 18,000 readers through print and online.

Our magazine publishes thousands of copies that are distributed monthly in stands at Barnes and Noble, restaurants, hotels, tourism bureaus and the most fashionable boutiques in Northeast and East Central Mississippi. Town & Gown Magzine previous issues are avail-able online.

Our in-depth and current editorial content keeps our readers plugged into the community by focusing articles on:

Fascinating traditions Healthy choices Celebrations History of local towns Delicious recipes Home Design Mind and Beauty Entertaining tips Seasonal fashion advice Human-interests

Town and Gown Magazine made its debut in November of 2011 and continues to provide the high standard of excellence in content and design established then.

Themes

January Material Deadline: December 5

Bridal Edition Approval Deadline: December 12

February Material Deadline: January 9

Have a Heart Approval Deadline: January 16

March Material Deadline: February 6

Green with Envy Approval Deadline: February 13

April Material Deadline: March 8

Spring Has Sprung Approval Deadline: March 15

May Material Deadline: April 8

School’s Out For Summer Approval Deadline: April 15

June Material Deadline: May 8

Simply Summer Approval Deadline: May 15

July Material Deadline: June 5

Beat the Heat Approval Deadline: June 12

August Material Deadline: July 10

Back to School Approval Deadline: July 17

September Material Deadline: August 7

Fall Fashion Approval Deadline: August 14

/Its All About Football

October Material Deadline: September 9

The Gentlemen’s Issue Approval Deadline: September 16

November Material Deadline: October 9

Thanks to the Holidays Approval Deadline: October 16

December Material Deadline: November 7

Tis the Season Approval Deadline: November 14


Departments

Home and Garden

{Section dedicated to home, gardening, interior design, arts and crafts,

and the great outdoors.}

Taste and Toast

{Features on local restaurants, home cooking, recipes, drinks, tables-

capes, and more.}

Life and Style

{The new and upcoming fashions, gift ideas, clothes from local bou-

tiques and men’s clothiers.}

Health and Beauty

{The latest trends in healthy living and beauty tips and trends for any

age reader.}

Literature

{For those indulging readers, this section is full of the latest novels,

children’s books, and classics.}

Events

{Pictures from local and surrounding community events such as plays,

concerts, parades, grand openings, and more.}

Calendar

{A schedule of events in surrounding communities happening through-

out the month.}

2013 media kit

3x

N/A

N/A

1,870

1,580

1,140

845

758

540

12x

$1,915

1,785

1,425

1,175

935

700

575

385

6x

$2,285

2,150

1,750

1,420

1,090

800

720

485

Pricing

Ad Size

Back Cover

Inside Cover

Full Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page 200 245 N/A N/A

1x

N/A

N/A

1,990

1,740

1,190

890

850

595

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Specifications

Ad Size Width Depth

Full Page with Border 7.125” 9.875”

Full Page with Bleed 8.375” 11.125”

2/3 Page (Vertical) 4.625” 9.875”

1/2 Page (Vertical) 3.5” 9.875”

1/2 Page (Horizontal) 7.125” 4.75”

1/3 Page (Vertical) 2.25” 9.875”

1/3 Page (Block) 4.625” 4.625”

1/3 Page (Horizontal) 7.125” 3.1875”

1/4 Page (Block) 3.5” 4.75”

1/6 Page (Block) 3.5” 3.1875”

1/6 Page (Vertical) 2.25” 4.75”

1/6 Page (Horizontal) 4.625” 2.375”

1/8 Page (Block) 2.25” 2.25”


* Photography services on location are available upon request.* Please contact Account Executives for additional information.

Calendar ads are available.*Price per month.


Full Page Bleed 8.375 x 11.125

Live Image Area 7.125 x 9.875

Full Page with Border7.125 x 9.875

2/3 Vertical4.625 x 9.875

1/3 Horizontal7.125 x 3.1875

1/3 Vertical2.25 x 9.875

1/6 Vertical2.25 x 4.75

1/6 Block3.5 x 3.1875

1/43.5 x 4.75

1/6 Horizontal4.625 x 2.375

1/2 Horizontal7.125 x 4.75

1/2 Vertical3.5 x 9.875

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MechanicalSpecifications

Full Page Bleed: 8.375” x 11.125”

Live Image Area: 7.125” x 9.875”

Full Page with Border: 7.125” x 9.875”

Printing Method: Web Offset

Binding: Perfect Bound

Bleeds: Full-page bleed ads, extend any printed material at least 1/8” past trim size on all 4 sides.

1/8 Block2.25 x 2.25

1/3 Block4.625 x 4.625


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Advertising Requirements Camera-Ready Ad Requirements We accept only high-resolution TIFFs, PDFs, or JPEGs. This means all images must be 300 dpi in CMYK. All camera-ready ads must be sent to Account Representatives. Please include name of business in the subject line. Town & Gown Magazine is not responsible for the printing quality of low resolution photography, logos, or any errors embedded in digital camera-ready ad files. Town and Gonw Magazine does not own rights to submitted material.

Customer-Supplied AdsTown & Gown Magazine prints on 100# Somerset Gloss with Flat UV coating (cover) and 50# coated gloss paper (inside). Images typically print darker than they appear on inkjet, laser printer proofs or proofs viewed on monitors.

Billing and PaymentsAll accounts are due and payable by the 10th day of the month following publication. Accounts exceeding 30 days past due are subject to 1.5% service charge (18% A.R.P). Accounts exceeding 60 days past due will not be allowed to advertise until account is brought to a current status.

Position RequestIf advertiser or agency request an specificatic ad position, advertiser will be charged an additional 10% to total ad cost.

CancellationsIf advertiser or agency fails to submit advertisement specifications before required ad deadline, editor may run most recent advertisement.

Late FeesIf advertiser or agency fails to submit advertisement specifications before required ad deadline, advertiser will be charged $20 per hour starting the next working day or $80 maximum per late day.

Specs For Customer-Supplied AdsFormatsTown & Gown Magazine accepts PDF or EPS file formats. When submitting a PDF, please be sure to embed all fonts. Not embedding all fonts could result in undesirable printing problems. If submitting an EPS file, please convert all text to outlines if possible.

TypographyAll text should be typed no smaller than 8 pts. If using Adobe Illustrator, please convert all text to outlines before distilling to a PDF or saving as an EPS. Black text will need to be 100% and not process black.

ColorExtreme highlights and shadows will print with unfavorable results. This is avoidable by making sure all highlights have some color information. 5% black is sufficient for extreme highlights. Extreme shadows should be lightened 15-25%. Likewise, gradients should not fade to 0%. All color ads must be submit-ted in CMYK format. Town & Gown Magazine uses a 20% dot gain. Town & Gown Magazine prints at 100 lpi. All images should be submitted at 300 dpi or higher.

Submitted Ad Material for DesignAll designed advertisements by Town and Gown Magazine are copyrighted to Town and Gown Magazine.

Logos and Line ArtLogos and line art should be high resolution: 300 dpi or higher if submitted digitally. If hard copy material is submitted for our artists to scan, please provide largest art possible, up to 8 1/2 x 11.

PhotographsDigital images are preferred. High quality print photos can be scanned, but Town & Gown Magazine respects copyrighted materials. If infringement is suspected, the material may be rejected.

Production InfoTown & Gown Magazine operates a Macintosh OS X production environment. Software used includes Adobe Illustrator CS3, Adobe Photoshop CS3 and Adobe InDesign CS3.

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Advertising Contract

Business: Authorized Advertising Buyer: Billing Address: Phone: Fax: Email: Social Media Page: The undersigned authorizes Town & Gown Magazine to publish ads in the size of ___________ page(s) each

month from ___________ to ___________ at the rate of $___________ for each ad.

Orientation: Horizontal Vertical Block

Payments terms net 30 days. Non-established accounts are prepaid when contract is signed.

Payments due the 15th day of each month. Termination of contract terms net 30 days of total amount of months left

on contract.

Town and Gown Magazine

Account Representative Signature:

Client Signature:

Date:

Comments:


2013 media kit

Magazine Locations

STARKVILLE

AVANT-GARDE SALON

BOOKMART

BULLDOG DELI

CENTRAL STATION GRILL

COMFORT INN

GREATER STARKVILLE DEVELOPMENT PARTNERSHIP

HAMPTON INN

HARVEY’S

HILTON GARDEN INN

HOLIDAY INN EXPRESS

LAQUINTA

LOCAL CULTURE

NEWK’S

OBY’S

OLD VENICE

STARKVILLE CAFE

STARKVILLE DAILY NEWS

STRANGE BREW

SWEET PEPPERS

UMI’S JAPANESE

VERANDA

MSU CAMPUS

BARNES & NOBLE

BUTLER GUEST HOUSE

MITCHELL MEMORIAL LI-BRARY

MSU POST OFFICE

MSU WELCOME CENTER

ALL SORORITY HOUSES

COLUMBUS

COLUMBUS ARTS COUNCIL

COLUMBUS VISITORS BUREAU

CENTRAL STATION GRILL

HARVEY’S

MISSISSIPPI UNIVERSITY FOR WOMEN

REED’S

SWEET PEPPERS

THE BRIDE AND GROOM

WESTMORELAND DERMATOLOGY

WEST POINT

ANTHONY’S

BRYAN LIBRARY

CULIN-ARTS

OUTDOOR GEAR

ROSE’S DRUG STORE

DAILY TIMES LEADER

OLD WAVERLY

THE GROWTH ALLIANCE

THE RITZ

MERIDIAN

CATER’S MARKET

HARRY MAYERS

MERIDIAN COMMUNITY COLLEGE

MSU MERIDIAN

MSU RILEY CENTER

WEIDMANN’S

TUPELO

BELLE AME

CARON GALLERY

FAIRPARK GRILL

GUMTREE MUSEUM OF ART

HARVEY’S

LUXE BOUTIQUE

MELANGE

PARK HEIGHTS

REED’S

ROMIES GROCERY

SWEET PEPPERS

TUPELO CITY CONVENTION & VISITORS BUREAU

OTHER LOCATIONS

MAGAZINES ARE DISTRIBUTED TO CURRENT ADVERTISER’S LOCATION EACH MONTH.

* Racks are replenished as needed until inventories are depleted.

Documents

Town & Gown Magazine Media Kit