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 Towards the Fifth-generatInnovation Process

Presented by Minh and

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Content

• Background of 5 generations of innovation process

•  The need toward 5 process

•  The characteristic of 5

•

 The case adopting and !astering the 5

• Conc"usion

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#st generation $#%5&s- Mid#%'&s(

•  Techno"ogy Push Mode"

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)nd generation $Mid #%'&s- *ar#%+&s(

• Market Pu"" Mode"

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,rd generation $*ar"y#%+& Mi#%.&s(

•

Interactive or Coup"ing Mode"

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/th generation $*ar"y #%.&s *a#%%&s(

• Integrated Mode"

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5th generation

•  The !ode" na!ed as 0yste! Integration and 1etwor

• It e!phasised the "earning that goes on within and b3r!s2

• It a"so e!phasised on vertica" re"ationships2

•  The process re"ied on the use of sophisticated e"ectrotoo"s to increase the speed and e4ciency of new proddeve"op!ent2

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 The need toward 5 proce

•  The growing co!p"eity and pace of industria" techno"ogica" change

•  co!pany is faced with trade-o6s between being "ate7 being sub-optproduction e4ciency and spending !ore on 89:

•  reduction in pro3t over the product;s "ife

•  The need in increasing deve"op!ent speed and e4ciency

• co!panies towards !ore strategica""y directed integration within eagencies

• Fro! the "ate #%%&;s onwards7 resource constraints beca!e centra"

• Being a <;fast innovator;; is seen increasing"y a critica" success facto

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 The characteristics of 5

=nder"ying strategy e"e!ents>

?Ti!e-based strategy $faster7 !ore e4cient product deve"op!ent(2 ?:eve"op!ent focuother non-price factors2

?*!phasis on corporate Aeibi"ity and responsiveness2 ?Custo!er focus at the strategy2

?0trategic integration with pri!ary supp"iers2 ? 0trategies for horionta" technoco""aboration2

?*"ectronic data processing strategies2 ? Po"icy of tota" @ua"ity contro"2

Pri!ary enab"ing features>

?reater overa"" organiation and syste!s integration

?F"atter7 !ore Aeib"e organiationa" structures for rapid and e6ective decision !aking

?Fu""y deve"oped interna" data bases

?*6ective eterna" data "ink

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 Towards adopting and !astering th

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Conc"usion

•  The 3fth generation is predictive and open-ended

•  The theoretica" background of the 5 !ode" is the etension of generation !ode" deve"oped in #%%#

• , !ode" was used to categorise a series of organiationa" interby which 89: cou"d be used as a strategic7 co!petitive weapon

• /7 this is opti!ied <deeper; business processes are !anaged para""e" and integrated

• 5 !ode" deve"oped fro! the / process added a stronger focutechno"ogies that enab"e innovation

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 Thank You