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GIS and the Tourism Industry
Dan AkeGIS Specialist
SEDA - Council of Governments201 Furnace Rd
Lewisburg, PA 17837
www.seda-cog.org
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What are we going to talk about? The tourism industry
GIS use in the tourism industry
Valleys of the Susquehanna GIS project
Property database Use of Local GIS datasets
Routing considerations Observations
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Sectors of Tourism Industry
Accommodations hotels, motels, b&b, etc.
Attractions theme parks, museums, national
parks, heritage sites, etc. Transport Systems airlines, railways,
bus/coach operators, car rental; ferries, etc. Travel Organizers tour operators, travel
agents, conference organizers, etc.
Destination Organizations visitors bureaus,
tourism offices, tourism associations, etc.
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Economic Importance of Travel
and Tourism to PA Economy
Direct $20.5 Billion 419,680
Indirect $16.7 Billion 197,910
Total $37.2 Billion 617,590
2001Sales Jobs
Sources: PACVB, D K Shifflet and Assoc., PA Office of Tourism
Tourism is everybody's business
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Market Share of US Leisure Travel
Source: 2001 Pennsylvania Year End Report D.K. Shifflet & Assoc.
1
23
4
56
7
8
9
10
Top 10 States
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Where do PA leisure travelers come from?
Source: 2001 Pennsylvania Year End Report D.K. Shifflet & Assoc.
42%
5%
11%
9%
12%
4%
2001 non-resident tourists 51.4 million
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Where do leisure travelers go in
Pennsylvania?
27.0%20.7%
14.5%
13.7%
7.4%
7.3%
5.4%
4.1%
Source: 2001 Pennsylvania Year End Report D.K. Shifflet & Assoc.
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In the Tourism Industry, GIS is used to provide:
Digital files for internet mapping A digital basemap for printed maps
Digital files for mobile mapping
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The Valleys of the Susquehanna GIS Project
Attractions Map Website with Interactive Mapping
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Valleys project options/considerations
Develop a Customized Application Partner with Commercial firm to license
existing application
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Mapeze - Newedge Technologies
Designed by the owners of Inn on the Lake,Nova Scotia, Canada
2001 ESRI (Canada) Award for innovation
in the field of Geographic Information
Systems
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Mapeze
InstallationsCanadianCommercial
Nova Scotia
New Brunswick
LabradorNewfoundland
Provincial
Nova ScotiaSaskatchewan
County-City
Essex-Windsor
USAValleys of the Susquehanna,
(Pennsylvania)
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Development Steps
Property database
Mapping layers
Routing
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You can type or copy your description
from elsewhere and paste into this page
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Local Data
Advantages Data is Current
Spatial Accuracy
Disadvantages
Not in common database format
Not edge-matched
Missing some key information
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Unifying the database
Converted the local database into thePennsylvania Geospatial Data Sharing
Standard
This also assigns a unique identifier forfuture updates
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Merging data\Edge-matching
After the databases meshed, we merged theshapefiles
Edge-matched the county datasets to each
other
Edge-matched the unified dataset to the
surrounding counties where we used aPennDOT dataset
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Making database consistent and
Filling in missing gaps
Fix the spelling making attributesconsistent
(i.e. Road vs. RD)
Classify the roads (i.e. Interstates, US Routes, Primary and
Secondary State Routes, and Local Roads)
Delete unnecessary fields to reduce the filesize
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Routing Considerations Affordable initial costs, ongoing costs
Accurate road data correct directions for one-way streets
Compatible with SEDA-COG server Work with local datasets for mapping accurate
and current
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Routing Options
Use routing software and data (pay forlicensing)
Use routing service (pay for each map
impression)
Hybrid Use local data for mapping and a
routing service for routing and addressing(pay for each route calculation)
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Routing ComparisonsTested with the cooperation of Mapeze
ESRI RouteMap IMS with North American Datasets(GDT)
ESRI RouteMap IMS with compressed and edited local
data (would be developed in cooperation with ESRI)
ESRI ArcWeb with GDT data (pay per impression)
Maptuit with NavTec data (pay per impression)
Test of routing on one-way streets
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g y
OneWay
OneWay
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Selected Option
ESRI RouteMap IMS with North American Datasets(GDT)
ESRI RouteMap IMS with compressed and edited local
data (would be developed in cooperation with ESRI) ESRI ArcWeb with GDT data (pay per impression)
Maptuit with NavTec data (pay per impression)
Maptuit with NavTec data
Demonstration of functionality of
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Demonstration of functionality of
Mapeze Application
Proximity Searches using database and map
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Future Additions to the Valleys
of the Susquehanna GIS Project
Genealogical Resources
Historical societies and library locations
Cemeteries
Eco-tourism Heritage
Walking tours of Historic Districts
Hiking and Biking Trails Water Trails
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Observations
Working with consortiums such as the
Valleys takes patience and lots of time
Project can only move at the pace of the
slowest member.
Mapeze has been a very cooperative partner
Similar tourism portals with interactivemapping will become common
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The Launch!
WWW.PAVALLEYS.COM
Soft Launch is slated for Mid November
Hard Launch is slated for Janurary