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TOURISM WHISTLERHEALTH & WELLNESS
WHISTLER.COM | 1.800.944.7853
January 30, 2019
WHAT MAKES UP A ‘WELLNESS EXPERIENCE’?
Five Key Wellness Elements
Pampering + Beauty
Nutrition
Movement + Yoga
Mindfulness + Rejuvenation
Active Relaxation
VISITOR RESEARCH
3
ACCOMMODATION OVERVIEW
0%
10%
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30%
40%
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60%
70%
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100%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
June monthly occupancy(3 year average)
61%
ACCOMMODATION OVERVIEW
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10%
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30%
40%
50%
60%
70%
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100%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
67%56%
61%
The first two weeks of June provide the best opportunity to
focus on Health & Wellness and increase visitation.
Approximate initiative dates: June 1-13 (+/-)
JUNE VISITORS - DESTINATION
• Visiting internationally• First time visitors• Seasonal holiday visiting multiple
destinations• Traveling with spouse• $100 - $150k• 45 years old• Staying in a hotel for 4 nights• Reputation, nature, recommendations• Love scenery, customer service
56% 28% 32%
P2P Lake/Park Hiking
JUNE VISITORS - REGIONAL
• Visiting from the Lower Mainland• Repeat visitors• Quick getaway• Traveling with spouse & friends• $100-$150k• 45 years old• Staying in a hotel for 3 nights• Proximity, nature, activities• Price sensitive, love hiking/biking
35% 30% 17%Hiking Lakes/Parks Bike Park
JUNE VISITORS
Summary
• Travelling with spouse
• Similar age
• Similar income bracket
• Participating in similar activities
FEEDBACK
“The spa at the lodge was incredible - we enjoyed a couples massage that was just what the doctor ordered!”
“Hiking the high note trail and coming through the area where the marmots were whistling and the view went for days - greens, blues, water, rock....just breathtaking. I use that visual to calm myself back to sleep if work tries to overtake my mind”
“The ‘Aha’ moment when I first discovered Harmony Ridge! Just absolutely loved the beauty of Whistler! The BIGNESS of Whistler left me feeling that I had escaped my everyday doldrums, and transferred myself into a place filled with peace and tranquillity. ‘It's easy like Sunday Morning’ (Lionel Richey)”
“…I found the studio(s) quite true to the traditional yoga experience. Ambience, instructors, course content were all good. I thoroughly enjoyed it. In addition, one studio had a malamute dog who howled “om” with us - very funny.”
“ I was actually surprised that I could get 'healthy' food so well prepared (salads, vegetable stir-fries, curries, etc.) at the top of Blackcomb mountain. Appreciate the consideration given to different diets (vegetarian/vegan options; international, culturally diverse options). I had a bannock panini at the Lil’wat Cultural Centre and loved it!”
FEEDBACK – WELLNESS WISH LIST
“I'd love a place that did fitness classes/bootcamps, yoga, massages, had extensive cardio and weight equipment. Maybe there would be a daily or weekly fee for gym privileges, an add'l or separate fee for classes, and then a separate spa menu”, “Cross fit”, “More exercise studios (SoulCycle, yoga, etc)
“A day spa. I wanted to get my nails done but could only find 1 in Whistler and it was super busy.”
“Spa package with Hotel, bromine based swimming pool and perhaps with a dinner coupon for one-two night stays”
“A great place to unwind. I wish there were more morning yoga sessions around the resort for a modest fee. There should definitely be more yoga.”
“More vegetarian/kosher options. Being active makes you hungry so you want decent options for the price you are paying, so you are not feeling lethargic and grouchy in a scenic place like Whistler.”
WHISTLER ‘WELLNESS EXPERIENCE’: JUNE 2019
2. Pop-Up, In-ResortExperiences
(minimum 8-10)
CAN INCLUDE:• Wellness Seminars
• Themed Classes, Activities• Healthy Dining Specials
• Promos + Demos• Hotel Theming
1. Packaged,Pre-Booked Offers
(minimum 4-5)
CAN INCLUDE:• Accommodation• Spa Vouchers• Fitness Passes
• Shopping• Health Products 3. ‘Brought to You by
Cornucopia’Nourish Dining Series
EXPERIENCE FUNDS
• New project funding opportunity – testing in 2019
• ‘Seed Grants’ to create new and unique visitor experiences
• Requires collaboration and partnership between
businesses, as well as a ‘critical mass’ of experiences
• Will be determined by application and review process
• Funding must be matched 1:1
NEXT STEPS
• Anticipated dates (TBC): June 1 - 13
• Call for Participants & Application Criteria Review – open
• Funding Applications & packaging products accepted
February 18 – March 15
• Application Review process: March 15 - 29
• If ‘critical mass’ reached, funding will be awarded by April 1