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DEVELOPMENT PLAN FOR NAIMISHARANYA(RELIGIOUS TOURISM)PRESENTED BY:Ar. AADYA AGRAWALSitapur8765342192

AIM:To develop the tourism oriented plan for Naimisharanya to attract the visitors.

OBJECTIVES: To study the potential of tourism in selected area. To study the problems and threats. To analyze the existing infrastructure- basic and tourism related. To assess the interventions for improving the quality of infrastructure.

SOURCE: www.naimisharanya.inSOURCE: www.naimisharanya.in

RankState/Union TerritoryNumberShare in%1Maharashtra4,815,42124.72Tamil Nadu3,373,87017.33Delhi2,159,92511.14Uttar Pradesh1,887,0959.75Rajasthan1,351,9746.96West Bengal1,213,2706.27Bihar972,4875.08Kerala732,9853.89Karnataka574,0052.910Himachal Pradesh484,5182.5

TOURIST ARRIVALSWhile U.P has various religious as well as architecturally known destinations which attracts tourists.According to Tourism statistics by state 2011, out of total tourist arrivals in Uttar Pradesh, 9.7% is Foreigner and 18.3% is Domestic.RankState/Union TerritoryNumberShare in%1Uttar Pradesh155,430,36418.32Andhra Pradesh153,119,81618.03Tamil Nadu137,512,99116.24Karnataka84,107,3909.95Maharashtra55,333,4676.56Madhya Pradesh44,119,8205.27Rajasthan27,137,3233.28Uttarakhand25,946,2543.09West Bengal22,256,9682.610Gujarat21,017,4782.5

TOURIST POTENTIAL

Rich in religious and historical importance which attracts visitors all year .

Opportunity to watch pilgrims on large scale having myth and beliefs.

A place for every age group, income group- family, friends, senior citizens, foreigners, artists, writers, travelers, etc.

Naimish has a parikrama (circumambulation) path of 16 km, in which all of the sacred places are believed to be located.

SOURCE: www.images.google.comSOURCE: www.images.google.com

LOCATION

Naimisharanya is located in India, in the state of Uttar Pradesh, in Lucknow province, in Sitapur district. It is located 35 km from Sitapur, 40 km from Hardoi and 100 km from Lucknow.

Naimisharanya is also popular asNeemsar or Naimisha.

SOURCE: www.images.google.com

TOURIST POTENTIAL

CHAKRATIRTH- It is round shaped holy water pond. People take bath in it and worship. It is sad that the Chakra threw by Brahma ji, ultimately reached this place and went inside the earth. Thereafter a large watersourcedeveloped at this place. Since then a number of people use to visit this holy place

HANUMAN GARHI- Near the Pandev Kila (Fort) there is a huge size stone-carved murti of Shri Hanuman Ji. Shri Ram and Lakshman are sitting on the shoulders of Hanuman ji. After winning Ahiravana in patal lok, Hanuman ji first emerged at this place, hence this place is significant in the heart of people. Since the Hanuman Ji is facing towards south the temple is also called Dakshireshwar Hanuman ji.

SOURCE: www.naimisharanya.inSOURCE: www.naimisharanya.co.in

LALITA DEVI- According to various Puraanas, When Sathi Devi burnt herself in the Yoga Agni after Daksha Yajna, Siva carried her body on his shoulders and started performing Siva Thandav. With this, creation of universe is affected and so Vishnu divided Sathi Devi's body into 108 parts.The part that is present in Naimisharanya is the heart of Sathi Devi and is one of the Shakthi Peeths known as Lingadhaarinee Lalitha Devi.

4. DADDECHI KUND- Around 10 km. away from Naimisharanya, Mishrikh is also a holy Tirth. As per legends, Devats requested Brahma ji to help them to destruct Vatrasur who was a source of harassment to them. Hence Maharishi Dadhichi was requested to provide his bones for making a Vajra. Before giving his bones, Maharshi took bath in this Pond which was made a combination of water from holy rivers. The significant of Mishrikh is well described in Padampuram (Aadikhand).

SOURCE: www.naimisharanya.in

5. VYASS GADDI- At this place, Ved Vyaas divided Vedas into four main parts and created Puraanas and gave this Knowledge and the Knowledge ofShrimad Bhaagavathto his main disciples Jaimini, Angeera, Vaisampaayam, Pail, Shuk Dev and Suth and directed them to spread the Knowledge to the world.

6. PURAM MANDIR AND ASHRAM OF MA ANANDMAYI- This is an ancient temple where 4 Veds have been kept. Nearby is the Ma Anandmayi Ashram. Swami Nardanand Temple is worth visiting where still spiritual education is imparted in the traditional manner. Chaitanya Mahaprabhu's Paramhans Math, which is also known as Gariya Math is also worth seeing.

SOURCE: www.naimisharanya.inSOURCE: www.naimisharanya.co.in

HISTORICAL & RELIGIOUS SIGNIFICANCE

Once upon a time, the sages requested Brahma to point a holy place where the influence of Kali Yug is not felt and where worship yields the desired fruits. Brahma had created a Chakra (disc) from his heart and threw it saying, "Wherever the Nami or center of this disc lands, there, a very sacred and fast result-yielding place is created." Since Nami landed, this place is known as Naimisharanya. This is stated inKoorma Puraana,Siva Puraana,Padma Puraana,Devi Bhaagavatham,Vaayu Puraana,Matsya Puraanaand many more Puraanas.

Naimisharanya is the birthplace of many puraanas. Here, many sages have gathered Knowledge for realizing self.

It is because of its historic importance that people from all over India visit this holy place.

Existing INFRASTRUCTURE ANALYSIS

CONNECTIVITY

RAILNaimisharanya has a railway station on Sitapur-hardoi line. However, convenient rail heads are sitapur-40 km and Lucknow-110 km which are connected with all major cities.

ROADBus services are available form Lucknow , Hardoi and Sitapur. Major highways connecting are NH-25, NH-28 & NH-56. Distance from Lucknow is 100 kms & Delhi is

NH-24

HARDOINAIMISHSITAPURLUCKNOWFromDelhi

SOURCE: www.maps.google.in

AIRWAYSIn terms of air connectivity,Kheri district is not directconnected to other parts ofcountry. The nearest airport isLucknow, connected to manyplaces in India including Delhiand Mumbai by regular flightswhich operates internationalflights also.

SOURCE: www.maps.google.in

EXISTING TOURIST ACCODOMATION

Normally people came here for one day trip only either from Lucknow or Sitapur. As such no good facility is available for stay or food.

Some religious trustee dharamshalas are available.

Dormitory facilities are available at Sri Balaji Mandir.

EVENTS/ LIST OF FESTIVALS

The Balaji (Venkateswara) temple priests at Naimisharanya are conducting a 4 day festival at Naimisharanya, which includes Sri Sukta Homam, Deeparadhana, Maha-Abhishekam of Lord Venkateswara, Srinivasa Kalyanam, Vishnusahasranama Paath, Pavitra Mala Samarpan, etc/ from August 28th to 31st.

CONSTRAINTS TO DEVELOPMENT- PRODUCT WEAKNESS

Poor access no good rail and road transport facility available. Poor infrastructure especially roads quality High costs of internal transport Lack of skilled and educated manpower to develop the potential Poor service standards Poor quality guides Low quality tour operators Lack of quality accommodation. Lack of security and comfort- Police patrolling, police stations are not available. Lack of tourist infrastructure.

STRATEGY COMPONENTS To improve competitiveness in the marketplace, the following strategy components must be put in place:

Knowledge and know-how strategy improving range and quality of information on customers, distribution channels, suppliers, etc.

Product strategy expanding and improving the tourism product

Infrastructure strategy improving roads, utilities, etc.

Human resource development improving skills and service standards

Marketing and communications strategy creating greater awareness in marketplace

Capacity building strategy strengthening tourism institutions

Security awareness strategy

ACTION PROGRAMMES

IMPROVING KNOWLEDGE AND INFORMATION Establishment of tourists information centre/ interpretation centre at Naimish Kund will improve the visitor satisfaction and interest in visiting the reserve.

OREINTATION PROGRAMME-includes information about religious tours and programme plan about the proposed tourism.

Resorts/ hotel accommodation- increased number of luxury / mid-priced/ economical rooms will improve visitor footfalls.

IMPROVING TOURISM PRODUCTS- this includes improvement in good quality of accommodation facility within the reserve.

IMPROVING TOURIST FACILITIES- like medical centers, restrooms, watch towers, at strategic locations

IMPROVING SERVICE STANDARDS- like training to local people for quality staff to serve visitors.

DEVELOPMENT PROPOSALS

ACCOMMODATION: good quality standards luxury/ mid-priced/ economical rooms to be provided outside the wildlife reserve for more holding capacity.

TRAINING INSTITUTES: Hotel and Tourism Training institutes to be developed nearby the Naimish regions for educating the local people for better standards service.

TOURIST PACKAGES: tours and travel packages help in attracting the visitors for 2-3 day stays and thus help in tourism infrastructure growth.

MEDICAL CENTRES: to be developed at different locations for safety and security reasons of tourists.

PPP MODEL: involvement of private sector with public sector will help in growth.

REFERENCES

www.nimisharanya.co.in

www.naimisharanya.in

www.mapsofindia.com

www.indiadivine.org

www.up-tourism.com