Eco Tourism Potential of Samos Presentation

8/4/2019 Eco Tourism Potential of Samos Presentation

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Ecotourism potential

of Samos:SWOT analysis


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SWOT analysis

SWOT analysis is a strategicplanning method used to assessthe Strengths, Weaknesses, Opportunities,and Threats involved in a project or in abusiness venture.


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S-O (Strengths-Opportunities): pursuing the

best opportunities that match strengths; W-O (weaknesses-opportunities): overcoming

weaknesses in search of opportunities;

S-T (Strengths-Threats): to identify the ways touse strengths in order to reduce vulnerability toexternal threats;

W-T (Weaknesses-Threats): to establish a

defensive plan in order to prevent a situationwhere the weaknesses are very vulnerable toexternal threats.


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Strengths1. Natural potential

Mountains. The Mountains are very importantpart of Samos landscape and the main kind oftourism activities we can practice are:

Hiking

Mountaineering Cycling


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The Aegean Sea is one of the most complex touristicareas of interest on Samos and one of the major

attractions in Europe and all other the world due to itsuniqueness in the European area. The Aegean Sea`smain attractions are:

The diversity of beaches Fish fauna

Fishing.


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Hydrography includes anextensive network of rivers

and a variety of waterfalls.

Climate contributes withvalues of temperature to

create favorableenvironment for travelling.The climate on the islandis mild Mediterannean. Incomparison to the coastsof continental Greece, thatare found in the samegeographic width, Samoshas hotter winters andcooler summers.


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Vegetation. The vegetationof the island is extremely

dense and diverse, fact thatrenders Samos uniqueamongst other Aegeanislands. Medicinal plantsshould also be referred to asa natural factor

(phytotherapy) which is highlyappreciated ( Ex. Calendula)

Fauna. The fauna is just asrich, with mamamals such aswild boars, jackals, etc. There

exist various sea animals,like monachus-monachusseals, dolphins etc. Some offish have a specialsignificance for fishing.


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2. AnthropogenicpotentialArchaeological remains:

Museums: Samos Archaeological Museum , ArchaeologicalMuseum Pythagorio, Museum of Natural History, ByzantineMuseum, etc.

Temples : Temple of the Goddess HeraHistorical monuments of art and architecture: Monasteries and Churches (in Samos there are more than

1300 counted churces): Monastery Spiliani, Agia ZoniMonastery, Agia Zoni Monastery, Agia Triada Monastery,etc;

Castles: Lykourgos Castle The Tunnel of EupalinosCultural events:

Festivals & Customs: Kadis


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3. Creation of new tourism products

In the recent years, Greece had not an activepresence on international markets through thedevelopment of national tourism products forseveral categories of tourists even though it has

a great potential to develop new tourismproducts such as: agro-tourism, fishing tourism,etc. If authorities of Samos promote thesetravel programs at international level, it willattract different segments of tourists, butwithout clear evidence of one of them andwithout supporting by national and local tourismpolicy ( Eg. To support investments in tourism)it will be difficult to put into practice.


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Weaknesses

Poor development of tourist services insmall cities. If on the island's big cities thereare various ways of entertainment: cinemas,bars, clubs in smaller cities or tourist resorts,such services are found only partial. It is aweakness, which once removed will developparticular industries, ensuring the harmoniousdevelopment of tourist areas.

Lack of infrastructure is one of theweaknesses of Samos, a island'sdisadvantage not only in tourism but in othersectors too.


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Lack of investment to exploit natural resources ofthe island and to develop new touristic products will

have negative effects on tourism and residentpopulation. In fact, natural resources and tourismshould be mutually supportive. This cooperation canbe achieved by involving both the government sectorand private sector in a mutually beneficial partnership.

As a promotion, Samos has not created a clear andstrong international market because it has not adopteda systematic and sustained policy to attract foreigntourists. That is why, foreigners interested in Samos

have a confusing picture in the minds of. Promotionneeds to be strong, concerted, to present the elementsthat differentiate Samos from other islands, must havea unique element of attraction that will encouragemany foreign tourists to visit Samos.


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Opportunities The geopolitical position

which Samos has, makes a great

advantage over other islans.Samos is located near thewestern of Turkey, which meansthat is like between Europe andAsia. This advantage can bedeveloped in terms of tourismfrom the perspective of rest andrelaxation by relatively small

distances between Samos andTurkey where are also manytourists.

Samos safetycompared withcountries from Europe receiving

tourists, may be an opportunitythat can be operated inconditions in which terroristattacks were felt in countries likeTurkey and Spain, both majordestinations for coastal tourism.


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Threats

Increasing oil prices will adverselyaffect tourist flows by increasing theprice of airline tickets. Oil prices have

an economic impact on tourismemitting countries, slower economicgrowth with negative effects on

consumption


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Thank you for your attention !

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Eco Tourism Potential of Samos Presentation