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TOURISM IS THE
BIGGEST INDUSTRY IN THE WORLD!
BIGGER THAN AUTOMOBILES, DEFENCE, AGRO AND MANUFACTURING
WTTC Purpose
‘To raise awareness of the importance of Travel &
Tourism and to work with governments to realise the full
potential of the industry in creating sustainable wealth
and jobs’
World Economy* GDP
* Travel & Tourism GDP associated with T&T Demand (Direct and Indirect)
* US$ 5.4 Trillion in 2007 (up 9.4% in current terms)
* 10.4% of Total Gross Domestic Product in 2007 (vs. 10.3% in 2006)
2007
Travel & Tourism Economy by Region
North America
European Union
Northeast Asia
Latin America
Central and Eastern Europe
Oceania
Southeast Asia
Middle East
South Asia
North Africa
Caribbean
Sub-Saharan Africa
T&T Economy GDP Growth 2007-2016(Percent Annualized)
2006
T&
T E
cono
my
GD
P(P
erce
nt o
f Tot
al)
Other Western Europe World Average
2007 saw continued broad-
based strength in the
tourism economy, though
generally below 2006
growth rates. In 2008,
growth is expected to
remain healthy despite
economic conditions.
Revision of 2008 ForecastReal T&T GDP
EconomyLast Year’s 2008
Forecast(annual % growth)
2008 likely forecast Revision
(Direction)
Africa 5.0 Up
Asia/Pacific 5.6 Constant
Europe 3.1 Down
Middle East 5.0 Up
North America 3.3 Down
Latin America 4.3 Up
World 4.2 Down
Source: WTTC/Oxford Economics
Total Pipeline: Global Regions
Under Const.
Start Next 12
Mos.
Early Plannin
g
Total Projec
ts
Total Rooms
United States
223,977315,99
5178,4
155,43
8718,38
7
Americas-Other
69,666 44,22830,21
2864
144,106
Europe 74,063 38,24833,32
5854
145,636
Middle East 63,822 46,19235,49
3501
145,507
Africa 15,164 8,009 5,076 142 28,249
Asia Pacific 272,754 80,73672,53
41,833
426,024
Source: Lodging Econometrics
A Relative Picture
United States45%
Americas-Other9%
Europe9%
Middle East9%
Asia Pacific26%
Africa2%
Of total rooms constructed, 45% will be built in the United States
* Credit crunch continues to be a worry on outlook
* High oil prices may become a major constraint on global growth
* Fear of US Recession dragging down the world
* Increasing Deficit
* Housing market in trouble
* Weaker dollar
0
20
40
60
80
100
120
1999 2000 2001 2002 2003 2004 2005 2006 2007Source: Haver
UK Brent oilUS $/Barrel
Source : Oxford Economics/Haver Analytics
Stock Markets Feel the Pressure...
-20
-15
-10
-5
0
5
10
15
20
25
30
Jan 1 2007 Mar 26 2007 Jun 18 2007 Sep 10 2007 Dec 3 2007
S&P 500FTSENikkei
Global stock markets% year
Source : Oxford Economics/Haver Analytics
-4
-2
0
2
4
6
8
10
12
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Source: Oxford Economics
% year
Japan
US
World: GDP growth
Eurozone
Forecast
China
* Rapidly expanding economic growth in Emerging Markets, create a new and dynamic source of visitors
ChinaIndiaRussiaMiddle East
* Responsive monetary policy – Quick and decisive response by central banks to economic situations
* Strong corporate profitability outside of the financial sector
2008 will see further slowdown but not as sharp as period between 2001 and 2003
0
1
2
3
4
5
6
7
8
1995 1997 1999 2001 2003 2005 2007Source: Haver Analytics
%
Europe
US
UK
World: Short-term interest rates
Summary
* WTTC forecasts that the United States is and will remain the largest Travel & Tourism industry in the world
* A changing world, requires a new mind frame. A global slowdown is anticipated, sparked by a US recession. However this will be partially offset by today's changing world
* The lodging Industry is still showing great strength and is growing at an impressive pace, despite the anticipated economic slowdown.
It appears that this saying no longer holds:
“When America sneezes, Europe catches a cold and the rest of the
world dies of pneumonia”