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Tourism Investment Opportunities
2
Sri Lanka - Asia's compact, diverse, authentic,
island
The emerging wonder of
Asia
• Within a mere area of 65,610 square kilometers lie 1,330 kilometers of coastline
• 15 national parks showcasing an abundance of wildlife,
• 500,000 acres of lush tea estates, 250 acres of botanical gardens, 350 waterfalls, 25,000 water bodies,
• 8 UNESCO World Heritage Sites, and a culture that extends back over 2,500 years
Ten Good reasons to visit in Sri Lanka
1. Diversity2. People3. Cultural Heritage4. Festivals year around5. Wildlife6. Adventure and special interest
sports7. Hotels 8. Food9. Ayurveda & spas10. Shopping
Properties inscribed on the World Heritage List
Cultural 1. Ancient City of Polonnaruwa (1982) 10 AD2. Ancient City of Sigiriya (1982) 5 AD3. Golden Temple of Dambulla (1991) 1 BC4. Old Town of Galle and its Fortifications
(1988) 15 AD5. Sacred City of Anuradhapura (1982) 5 BC6. Sacred City of Kandy (1988) 15 AD Natural 7. Central Highlands of Sri Lanka (2010)8. Sinharaja Forest Reserve (1988)
Sacred City of Anuradhapura
Ancient City of Polonnaruwa
Ancient City of Sigiriya
Golden Temple of Dambulla
Sacred City of Kandy Central Highlands
Sinharaja Forest Reserve
Old Town of Galle and its Fortifications
World Heritage Sites in Sri Lanka
Highways and Air Taxi services in Sri Lanka
Northern HighwayCompletion date
yet to be confirmed
Colombo-Kandy Highway
98km(to be completed
by 2019)
Outer Circular Highway
28km(to be completed
by April 2013)
Hambantota
Colombo
Kandy
Colombo-Katunayaka Highway
26km (to be completed by
November 2012)
Anuradhapura
Jaffna
Southern Highway126.5km
( completed )
Southern Highway
Extension
Katunayaka-Anuradhapura Highway
153.3km
Hambantota
Bentota
Koggala Dikwella
Ampara
Nuwara Eliya
Ratmalana
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Galle Port
Colombo South Port
Hambantota Port
Oluvil Port
Kankesanthurai Port (KKS Port)
Trincomalee Port
Katunayaka International Airport
Trincomalee
Vavunia
PolonnaruwaHingurakgoda
Ratmalana
Koggala
Katukurunda
Sigiriya
Ampara
Mattala International Airport
Airports and Sea Ports of Sri Lanka
Domestic Airports to be renovated
Hambantota
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We Connect You to the World
North America – 3 Destinations
Europe – 15 Destinations
Middle East– 10 Destinations
South Asia – 11 Destinations
Southeast Asia – 4 Destinations
Fareast – 8 Destinations
COLOMBO
Key objectives
• Increse foreign exchange earnings from USD 501M in 2010 to USD 2.75 Bn by 2016
• Increase tourist arrivals from 654,000 in 2010 to 2.5 Mn by 2016
• Increase tourism related employment from the current 125,000 to 500,000 by 2016
Attracting new tourists
Ensuring that departing tourists are happy
Creating awareness & positive perceptions globally
Creating an environment conducive to tourism promotion
DomesticTourism
• Policy Framework• Infrastructure• Transport• Attractions & Events• Service Standards• Manpower
• Identifying target markets• Marketing communications & promotions• Facilitating the visit
• Superior value chain• Tourist information• Public support• Tourist safety
• Involving foreign missions• Involving of Diaspora• International public relations
(1 )
(4 )
(3 )
(2)
(5 )
THE ROLE OF SRI LANKA TOURISM
Policy framework to support Investors and Trade
• Elimination of various tax regimes introduced by provincial councils• Simplifying the policy on liquor licenses• Reducing the high electricity tariffs that were once imposed upon
the industry• Simplifying the regulatory environment• Reducing corporate tax • Removing taxes on the branded products, thereby creating
opportunities to promote shopping and entertainment• Simplifying the investment approval process by setting up of a “One
Stop Shop” for tourism related investments• Streamlining the process of alienating government land for tourism
development projects.
Category 2010 2011 2012 2013 2014 2015 2016
1.Arrivals 654,476 855,975
925,000 1,183,000 1,537,900 1,999,270 2,500,000
2.Employment
Direct Employment 55,023 57,786 104,545 140,908 177,271 213,634 250,000
Indirect Employment 77,032 80,899 146,363 197,271 248,179 299,088 350,000
Total Employment 132,055 138,685 250,908 338,179 425,450 512,722 600,000 3.Avg. Duration (nights) 10.0 10.0 8.3 8.0 7.7 7.4 7.0
4.Rooms Capacity 14,714 14,653 21,960 28,920 35,880 42,840 49,800
5.Foreign Ex Earnings (US $ Mn) 575.9 838.9 980.0 1,360.0 1,740.0 2,120.0 2,500.0
6.Avg spending per
tourist per day (US $) 98.0 98.0 103.9 110.7 117.5 124.3 130.0
Target Tourist Arrivals up to 2016
Target Tourist Arrivals
2010 2011 2012 2013 2014 2015 20160
500000
1000000
1500000
2000000
2500000
3000000
YearTourist Arrival Targets
Country wise break up of Tourists ArrivalsCountry of Residence International Outbound Arrivals to Sri Lanka
Forecast*2011mn 2010(actual)
2011(targets)
2012(targets)
India 6.20 126,882 130,000 150,000
U.K 21.00 105,496 115,000 130,000
Germany 29.00 45,727 50,000 58,000
France 20.00 31,285 35,000 43,000
Middle East 68.00 37,540 42,000 50,000
Maldives 8.90 35,791 41,000 45,000
Australia 5.90 33,456 36,000 40,000
Canada 50.00 21,123 23,000 28,000
U.S.A 52.20 19,063 23,000 28,000
Netherlands 23.00 17861 22,000 26,000
Japan 8.40 14352 18,000 25,000
Russia 35.00 13,278 18,000 30,000
Italy 40.00 11,423 15,000 23,000
China 40.00 10430 15,000 20,000
Switzerland 16.00 9427 10,000 16,000
Country wise break up Contd…Country of Residence International Outbound Arrivals to Sri Lanka
Forecast*2011mn 2010(actual)
2011(targets)
2012(targets)
Australia 2.50 3,925 5,000 7,000
Belgium 3.50 5,398 9,000 12,000
Malaysia 28.70 13,367 15,000 19,000
Singapore 10.60 11,875 15,000 18,000
Korea(South) 9.80 4,426 7,000 12,000
Pakistan 0.93 9,148 11,000 13,000
Denmark 1.50 4,393 7,000 9,000
Norway 1.50 3,955 7,000 9,000
Spain 10.00 4,461 6,000 8,000
Sweden 3.00 7,096 10,000 13,000
Thailand 15.10 3,684 4,000 5,000
Czech Republic 3.50 4,204 7,000 10,000
Poland 33.00 6,613 9,000 11,000
Others 38,767 45,000 67,000
Total 654,476 750,000 925,000
Available Tourist AccommodationAccommodation Type Number Number of Rooms
Tourist Hotels 256 14948
Boutique Hotels & Villas 50 577
Home Stay Units & BB units 181 560
Guest Houses 679 6393
Heritage Homes 49 257
Total as at Dec.2011 22,735
RoomsNo of Rooms available in 2011
No of rooms required in 2016 - 2020
Colombo City 3,086 10,241
North of colombo 2,141 7,046
South of colombo 432 1,599
Up to Galle 3851 13,090
Beyond Galle 1186 4,229
East Coast 238 913
Hill country 940 2,683
Kandy 1318 4,237
Anuradhapura 270 786
Habarana 848 1,983
Polonnaruwa/Giritale 343 1,968
Total 14,653 48,775
On going Hotel ProjectsNo District Total Projects Rooms
1 Ampara 3 80
2 Anuradpura 2 48
3 Badulla 3 18
4 Batticaloa 23 870
5 Colombo 31 4583
6 Galle 37 1701
7 Gampaha 13 1463
8 Hambantota 19 1514
9 Jaffna 9 349
10 Kaluthara 22 1458
11 Kurunegala 1 16
12 Kandy 12 778
13 Matara 10 287
14 Matale 12 490
15 Nuwara Eliya 6 248
16 Polonnaruwa 1 33
17 Puttalam 9 467
18 Ratnapura 1 40
19 Trincomalee 18 91820 Vavuniya 1 15
233 15,376
Investment Opportunities
• Golf courses• Water Parks• Marinas• Entertainment Studios• Light Aircraft
Services/Sea Planes• Convention / Exhibition
Centers• Gaming Cities
• Race Cources• Theme Parks• Shopping Malls• Adventure Sports• Boat
Manufacturing/Boat Hiring
• Taxi Services
New Resorts Development
LOCATION OF
TRINCOMALEE DISTRICT
GOMARANKADAWALA
KUCHCHAWELI
TRINCOMALEE
NILAWELI
(A6)
Colo
mbo
(A12)
Puttalam (A15)Batti
caloa
Air portHarbour
TRINCOMALEE DISTRIC
Kalpitiya Islands
The Kalpitiya Integrated Resort area is located 150 km North of Colombo on top of the Puttlam Lagoon along the Dutch Bay and Portugal Bay, comprising of 14 Islands allocated and designated for tourism development.
KALPITIAYA
KALPITIAYA
KALPITIAYA
Kalpitiya Islands
Attractions in and around Kalpitiya region • Tranquil beaches• Rich mangrove islands • Bar reef sanctuary• Sand dunes , Migrant birds , Dolphins Whales,
Wilpatthu National Park located near by • Close proximity to the cultural triangle• Tranquil lagoon waters • Archeological sites – Remains of Dutch and Portugal
Period antiquities in and around the region with Ancient sites near by
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Tourism Zones
Western Province Colombo Commercial city with entertainment
Negombo / Mt. Lavinia / Wadduwa Kalutara / Beruwala
North Western Province Kalpitiya / Waikkal / Marawila Beach Resorts
Southern Province Bentota National holiday resort in the west coast
Balapitiya / Unawatuna / Hambantota
Mirissa / Hikkaduwa / Tangalle
Koggala / Ahungalla / Matara
Dedduwa / Madu Ganga / Weligama
Galle World heritage site
Tissamaharama Sacred city in close proximity to wild life park
Yala Wild life Resort (a part lies in Uva Province)
Eastern Province Arugambay / Passekudah
Trincomalee / Nilaweli
Central Province Kandy Heritage Resort with temples
Nuwara Eliya / Matale
Victoria / Maskeliya
Wasgamuwa Wild life park
North Central Province Polonnaruwa / Anuradhapura
Dambulla / Sigiriya / Giritale
Habarana
Sabaragamuwa Province Pinnawala Nature Park Resort
Ratnapura Gem City
Uva Province Bandarawela Hill Country Resort with water
falls
Udawalawa Beach Resort s
Lake Resorts with islands
Wild life park with a reservoir (a part lies in Sabaragamuwa Province)
Urban city in close proximity to the heritage sites
Hill country resort
Heritage Resorts
Beach Resorts
What is One Stop unit?
One Stop Shop is a centralized promotion and facilitation center created to assist potential tourism investors interested in investing a minimum capital of USD 2 million and over.
A representative from all line agencies will be present at the One Stop Shop Investment Center for consultation.
Objectives of OSU
• Present a stress free, convenient approach to investors keen on investing in Sri Lanka’s tourism industry
• Coalesce relevant information for all types of tourism related investments and ensure interested parties have easy access either through meetings, telephone, email or teleconference (skype)
• Provide and educate interested parties on existing investment opportunities, lands available, projects commenced and tourism needs
• Supply feasibility studies and other analyses for potential investments within a short time frame
• Expedite the approval process by centralising functions of relevant line agencies, reduce the time frame by at least 50%.
Facilities for Investments in the tourism sector
No Facility Period
1 Corporate tax exemption (for investment levels over Rs 50 mn)
4 to 12 years
2 Exemption from Customs duty/ taxes forCapital goods ( for investments over Rs 50 mn)
During implementation period
3 Special consideration for granting tax exemptionsFor Strategic Development projects
Up to 25 years
4 Streamlined process for leasing lands vested with SLTDA
for 99 years
5 Investment facilitation- Facilitation of the entire approval process to obtain approvals, clearances,
permits from relevant line agencies
One Stop Unit at SLTDA
6 Streamlined system for issue of Resident/ Work depending on the need and eligibility criteria
visas Through: SLTDA/ BOI
7 Relaxation of procedure for foreign exchangeremittance banking facilities for foreign investors
