fesm fesmarketing

fesm | fesmarketing

TOURISM FOR

INTERNATIONAL

MARKETS

In the present economic climate, hotels and resorts need

to get the best out of their sales and marketing.

Fesmarketing specialises in marketing and sales for the

travel, tourism and leisure sectors. We are a specialist

tourism consultancy whose aim is to develop new

international sales and marketing opportunities for your

business.

We can help attract new visitors, identify new markets,

create opportunities, increase market share and generate

new revenues.

We have worked with a large cross-section of hotel

groups, cruise companies, national tourist offices, venues,

attractions, airlines and some of the largest international

tour operators in North and South America, Africa, India

and the Far East as well as across Europe and

Scandinavia.

LOCAL

KNOWLEDGE,

WORLDWIDE

EXPERIENCE

Fesmarketing was originally founded in 2005 by Andy

Fairburn and Mark Edser, bringing together a

complimentary mix of international sales & marketing skills

and many years of projectmanagement experience.

Since our beginnings we have expanded our business into

India and now have a permanent presence there.

Today FESM operates a networked business, working with

highly experienced associates around the world.

Our colleagues and associates are experts in their own

local region and are situated in London, Mumbai, Boston,

Oslo, Copenhagen, Helsinki, Johannesburg, Sydney and

Paris.

Our aim is to help tourism related businesses and

organisations compete in an international environment.

Andy Fairburn is a graduate in International Economics

with twenty years experience of sales, marketing and

product development in many countries around the world.

Working across Europe, Scandinavia, North America, Africa

and India, Andy is highly experienced in cross-cultural sales,

marketing and tourism.

Andy has held senior Sales & Marketing positions for a number of

multinational companies.

Andy is based in the UK

Mark Edser has thirty years management experience

working in the UK, Central Europe and the Far East.

With his background as project director of many major

multinationals, Mark brings his financial acumen to business

and marketing plans.

Mark is based in Moscow.

INNOVATIVE IDEAS

AND NEW

APPROACHES

Our aim is to help identify and develop new sales and

marketing opportunities for your business. Our associates

around the world can give you a unique access to new

markets, new contacts and new sales.

Our experience and influence in a number of originating

markets can enable you to ‘hit the ground running’ – to

deal with the right and relevant customers for your

business immediately, saving you time and money.

Our understanding of different markets means we can

tailor your sales & marketing messages accordingly –

making them highly relevant to the market and thereby

highly cost effective.

A small investment in our services can lead to savings and

increased revenues in the long run.

We can make a difference when your own time and

resources are stretched.

LARGE AND SMALL,

FAR AND WIDE

Our experience has been gained from our work with

many different companies and organisations of varying

size and across a number of international markets. Silent Shores (Ind) ■ Thomas Cook ■ TUI ■ LastMinute.com (UK) ■

TNK-BP (Rus) ■ Golden Bell Tourism (Ind) ■ Best Western Congress

Hotel (Arm) ■ Sri Namagiri Travel (Ind) ■ Hotel Bani Park Palace

(Ind) ■ Hotel Picasso (Ind) ■ Hotel Windsor Square (Ind) ■

Alojamiento Rural (Sp) ■ Millennium Hotels (UK) ■ Corinthia Hotels

(Mal) ■ Air Malta (Mal) ■ Residence San Giorgio (IT) ■ CIE Tours

Ireland (Ire)■ DeVere Resorts (UK) ■ Radisson Hotels (Nor) ■

Icelandair (USA) ■ Silja Line (Fin)■ Palma Nova Resorts (Sp) ■

Scanditour (Fr)■ Marriot Vacation Club (Sp) ■ Nordern Tours (D) ■

Cox & Kings (Ind) ■ Collette Tours (USA) ■ Insight Vacations (USA) ■

Trafalgar Tours (USA) ■ Avanti Destinations (USA)■ Colpitts Group

Travel (USA) ■ Certified Vacations (USA) ■ Monte Anfi (Sp) ■

Vantage Group (USA) ■ TopDeck (AUS) ■ Thompsons Natal (SA) ■

Travel Vision (SA) ■ Wilderness Safaris (SA) ■ Lapinniemi (Fin) ■

Queensberry Travel (Br) ■ Wearactive Travel (UK)

A MENU OF

SERVICES TO

CHOOSE FROM

Fesmarketing offer a menu of management, sales &

marketing services working on an ad hoc, contractual,

project-based or retention basis.

Marketing Plans & Strategy

Sales Representation and Support

Marketing Campaigns

Market Intelligence & Research

Sales missions, road shows, seminars, workshops

Introductions to new business partners

Online Strategies, SEO and PPC

Branding and identity for Western and Global

Markets

Staff training documents and presentations

Public Relations Campaigns in many markets

Sustainable Tourism advice, guidelines &

workbooksWe provide a range of services so you can

decide exactly which is right for you.

What you would like to use us for and for how long, is

entirely up to you.

WHERE TO NEXT?

Just drop us an email or give us a call.

If you have a specific campaign or project you would like

us to work with you on, please send us as detailed a brief

as you can and we’ll prepare a proposal for you to

consider.

Alternatively, we would be delighted to suggest ways in

which we might be able to help our prospective clients

and we would happy to prepare suggestions for your

consideration.

EMAIL andy@fesmarketing.co.uk

TEL/TEXT +44 79 67 72 66 06

fesm | fesmarketing 33 Westville Road |Thames Ditton |Surrey | United Kingdom | Registered in England No 4818184

fairburn edser smith