TOURISM CLIENT + PADWORX · absolute power of your brands relationship. •They want to feel appreciated and expect your brand to know them, understand them and give them what they

PADWORX Digital Marketing

TOURISM CLIENT +PADWORXA PARTNERSHIP FOR SUCCESSA presentation by Padworx | JUNE 14TH, 2013


Agenda

• Insights• PadWorx• Tourism Australia• Requirements• Appendix


in view

blind spot

GNR8 a full view understanding

social

live

advertisingse

arch

connected consumer

eliminate the blind spot keeping up with consumers digital orchestration

social

live

advertising sear

ch

orchestration gateway

Connected-Consumer


Today’s Consumer

• The highly connected always-on consumer holds the absolute power of your brands relationship.

• They want to feel appreciated and expect your brand to know them, understand them and give them what they want.

Key Challenge for Brands: To create an orchestrated, thoughtful and coordinated experience to move them from consideration to desired action - to book, to order, to buy now and buy again.

Brands need to understand where their blind spots exist in their consumers’ journey.


Device Preference Throughout the Day


Super-Users

Motorola Mobility Barometer (2013)

Tablet Owners – the hungriest for contentIn general, tablet users could be described as ‘super users:’ watching more content on their own terms than

non-tablet users.


Tablet / Smartphone Activities

Adobe Digital Publishing Report (January 2013)


Tablet Activity


Tablets & Social


• Mobile platform application that allows you to create emotionally engaging, entertaining and immersive brand experiences while feeding the rational information needs your consumers now expect.

• Seamlessly moves with consumers as they move between their personal mobile devices – tablet (variations) & smartphone (variations).

• Ability to quickly move between consideration to purchase (order, book or buy) and then share.


PadWorx Customers


TOURISM AUSTRALIA +PADWORXTHERE’S NOTHING LIKE AUSTRALIA (TNLA)CASE STUDY


Tourism Australia

• Make Australia a ‘must visit’ destination.• Create a unique, distinctive and compelling

invitation to the destination in the world.• Bring to life the experience of visiting

Australia by using stunning visuals and tactile interaction.

• Make it easy and simple to plan and book.


Accelerated Funnel

TotalSales

XX%Proceed to Book

OutreachX Volume, %+/-

Engagement38%

Drive to SalesX Vol, %+/-

Actions ROI• PPC / SEO / SMM• Online Advertising• DM

• Traffic Volume• Earned Media (Ranking)• Sentiment (brand clout)

• Personalized Landing Pages• Interactive Content• Incentive

• Retention (Time)• Engagement (Frequency)• Consideration (Increased)

• Your Itinerary• Online Chat• Book A Tour

• Upsell• Consideration (Motivate Sale)• Conversion to Booking

• Up Sell Offer• Share • Rate / Comment

• Increase Sales• Social Advocacy (Amplification)• Social Merchandising (Earned Media /

Traffic)


PadWorks Features

Interactive content engages your audience.

Connected content build a following around your message.

Attribute Impact

• Immersive-Interactive

• Interactive Content

• User-Guided Journey

(gamification)

• Social Integration

(mentionable)

• Built-in-Chat

• Active Community

Integration

• SEO Integration

• Video Streaming Integration

• Retention

• Engagement (frequency of, repeat

traffic)

• Increased Consideration

• Amplification (sentiment)

• Lower Funnel Conversion

• Deepen Relationship

(consideration)

• Traffic Generation (earned media)

• 2nd Screen Engagement (couch, on-

the-go)


Process

Briefing:• Goals• Success Metrics• Prioritization

Requirements Gathering:• Business Logic• Technology•Marketing

Scope of Work:• Requirements• Production Plan• Budget

UX / IA:• User Journeys• User Experience• Information Architecture

(wires)

Conceptual Development:• Creative Expression• Interface Design

Technology Architecture:• PadWorx & 3rd Party

Systems• Customization Requirements• Social Integration

Creative Production:• Experience Design• Asset Development• Content Development

Application Development:•Mobile-App Dev (universal)• Universal Platform (X-

Device)

Solution Configuration:• Social / Search Integration• Third-Party Systems•Marketing Suite Set-up

QA:• QA Ticketing• Agile Methodology

UAT:• QA Ticketing• Client QA

Release Management:• Deploy•Monitor•Manage Fixes/Bugs

Planning Design Development Deploy

Prog

ram

Man

agem

ent

Supp

ort /

Ref

resh

/Mar

ketin

g D

rive

1 - 3 wks 4 – 6 wks 6 - 12 wks* 1 – 3 wks


Post Launch Management

Optimization:• Analytics• Optimization• Prioritization

Refreshes:• Content Updates•Messaging/CTA

Enhancements• Experience Enhancement

Reporting:• Performance Measurement• Scheduled Reports • Dashboard

Technology Support:•Monitoring• Patches• Updates

Program Optimization & Managed Application Services

Prog

ram

Man

agem

ent

Supp

ort /

Ref

resh

/Mar

ketin

g D

rive

On-Going


Summary

• Value• Uniqueness• Reinforce opportunity• Proven• Scalable product• Ease of administration and publishing


Our Awards

• iTunes App of the week / Featured more than 10 times

• 2010 Winner of Publishing Innovation Award for Dracula

• 2011 Finalist for Publishing Innovation Award for Pride &

Prejudice & Zombies

• 2013 Apple selected TNLA app as their official demo tourism app

• 2012 19th AIMIA Award Finalist - Best Tourism or Travel


THANK YOUContact Daniel Brody – [email protected]

Documents

TOURISM CLIENT + PADWORX · absolute power of your brands relationship. •They want to feel appreciated and expect your brand to know them, understand them and give them what they