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Tourism & Small Business Report – 13th May 2015
Reporting Period 11/03/2015 – 13/05/2015 Due to the SJ CRC Committee not
meeting in April due to the Strategic Planning Day, April and May reports have been
combined.
Business & Community Directory ~ Project nearly complete The Directory is back from the printers and now the focus is getting it delivered to all residential homes in SJ. To date the townships of Jarrahdale, Mundijong, Serpentine and Whitby have been delivered. For those requiring an additional copy or for those that have PO Boxes additional copies are available from Mundijong, Jarrahdale and Serpentine Post Offices. We are now starting to move into Byford, starting with Byford on the Scarp; once Byford is complete Directories will then be available from the Byford Post Office. Directories will also be available at the SJ Shire Community Roadshows. I am happy to say to date feedback has been very positive; I have already received an email from a happy advertiser to say he has received work generated from his ad in the Directory. In the coming weeks I will organise an official Directory launch with the advertisers.
Website Content and Updates ~ 41% complete
Now that the Directory is complete the focus shift back to website content building. Seed funding from Byford & Districts Bendigo Bank will allow for the online community directory project to kick start, additional funding will be required to complete the project. As the MCA delegate for Economic, Planning and Tourism a funding request has been submitted to Alan Hart to be considered in the 2015/2016 SJ Shire budget
Serpentine Valley Facebook page https://www.facebook.com/serpentinevalley is
increasing in “Likes”; currently 771 people are following the page (up by 141).
Marketing Activities
Community Roadshows – Attended the Jarrahdale roadshow 11/05/2015 a great
opportunity to showcase CRC activities to the local residents with particular
emphasis on the Serpentine Valley website as the “go to website” for local events
and information. The Serpentine and Mundijong roadshows are going to be difficult to
attend as they clash with other activities; however I am working with Louisa Loader
from the Shire to have marketing material available.
A Taste of Perth - in partnership with Millbrook Winery I will represent SJ on the
weekend of 16th & 17th May. I attended this event last year and it proved to be very
beneficial, hence attending the extra day this year.
OCM124.4/07/15
2016 Map & Guide
Will commence early planning phase of 2016 Map & Guide, quotes to produce and
review of existing map.
Community & Business Networking Seminars
Upcoming seminars:
Never Miss That Sale – Tuesday 23rd June 5.30 – 7.30pm. Unfortunately the Business Law Seminar 12/05/2015 had to be cancelled due to lack of numbers, I can only assume that local businesses are travelling really well and do not need business law advice?
Completed Seminars:
Sundowner - Snap Shot Presentations – 21st April 5.30 - 7.30pm
Working from Home Seminar - Tuesday 24th March 5.30 - 7.30pm
Facebook for Business Hands-on Workshops x 2 - Monday 23rd Feb
Grant Sourcing - Tuesday 17th February
How to Network Effectively - Tuesday 9th December
Effective Marketing - Offline, Monday 27th October.
Tourism Towns & Social Media - Tuesday 18th October
Customer Focused Selling Seminar - Tuesday 30th September.
Facebook for Business - Wednesday 27th August.
Ghost Town, Clone Town, Home Town - Wednesday 30th July.
Peel Chamber of Commerce & Industries
Attended Peel Tourism meetings – 26/03/15, 4/05/2015 and 7/05/2015.
Attended Peel CCI AGM and business networking event 30/04/2015.
Grant Submissions
11/02/2015 Peel Development Commission - Community Chest
A grant application for $20,000 has been submitted for funding to assist the Business
& Tourism project.
Awaiting Outcome – results due soon.
FRRR Grant now complete, will need to acquit.
SJ Business & Tourism Committee
Will need to organise a formal meeting soon. An agenda item will be the need to look
at the viability of paid membership.
Mundijong Community Association
Attended meetings 19/03/2014 and 16/04/2015 - As the MCA Economic, Planning
and Tourism delegate I have submitted a request for Shire funding for $10,000 to
assist with the development of the online Community Directory and in part the online
Business Directory on the Serpentine Valley website. The online Community
Directory project is outside of the scope of the Tourism & Small Business funding
agreement currently in place with the Shire of Serpentine Jarrahdale.
Awaiting Outcome
Next meeting 21/05/2015
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Jarrahdale Community Association
Attended meetings 1/04/2015 and 6/05/2015.
MAPTO
MAPTO and Peel Visitor Centre Managers - attended meetings 11/03/2015 and15/04/2015. Next meeting 20/05/2015.
Conclusion
Concerns regarding remaining budget which is sitting at just over $13,000, at current work pace and with normal outgoings funds will expire in approximately 3 months. If we are successful with another funding round with the Shire we need to take into account that the funds for 2014/2015 did not reach our account until December 2014. If it is the same payment process for 2015/2016 funding round this will result in the project working in significant deficit which is very stressful. Does the CRC board need me to sustainably reduce my hours this will be to the detriment of the project.
Davina Eden-Austen Tourism & Small Business Development Officer
OCM124.4/07/15
Tourism & Small Business Update from Davina Eden-Austen, Tourism & Small Business Coordinator
“Think Local, Act Local, Be Local and Buy Local”
OCM124.4/07/15
Tourism & Small Business Update from Davina Eden-Austen, Tourism & Small Business Coordinator
“Think Local, Act Local, Be Local and Buy Local”
Dates for Your Diary
June - Never Miss That Sale
Tuesday 23rd June
5.30 - 7.30pm
With today’s tight economy it
is even more important than
ever to Never Miss That Sale!
July - Meeting consumer law
obligations and preventing
financial loss to business
scams
Tuesday 21st July
5.30 - 7.30pm
Do you have a great idea for a
seminar or networking event?
Please contact Davina on:
9525 9999
The Serpentine Valley Community & Business Directories have arrived !
Look out for your directory in your mailbox, if we missed you,
or if you have a private mailbox copies can picked up from
Jarrahdale, Serpentine, Mundijong and Byford Post Offices, as
well as the SJ Community Resource Centre in Mundijong.
Testimonial - How Business Networking and Training is a Helping Local Business... Our business had a web page built approximately 10 years ago but it was difficult to get into to make
changes, so we never did. 2013 I signed up for Facebook but didn't know how to use it.
Early 2014 Siobhan from BrandOwl Graphic and Web Design built us a new web page. However I still
did not truly appreciate what a valuable web page it was until I started attending talks and training
courses at the SJ CRC in Mundijong. It started with a talk by John Stanley talking about making our
towns more attractive to tourists. He said that we should be posting on Facebook twice a week, I had
never even done one post! I then attended two excellent Facebook courses, one for beginners and
the second a bit later for people like I had become, who were up and running with Facebook. These
courses gave me the incentive to have a very enquiring look at our new web page only to be amazed
at what fun it is to blog. I now blog from our web page, post on Facebook and Pinterest regularly.
I have two stand out messages that I gained from these courses.
1. It is very easy to spend too much time social media marketing, because it can be fun.
2. Posting on any form of social media makes your post a legal document, if you do not want to
end up being sued, then post wisely.
Nancy Scade - Australian Native Nursery, 141 King Rd, Oakford.
OCM124.4/07/15
Tourism & Small Business Update from Davina Eden-Austen, Tourism & Small Business Coordinator
“Think Local, Act Local, Be Local and Buy Local”
Perth 2015 -2016
Entertainment Books Have Arrived !!
Once again we are fundraising with the popular
Perth Entertainment Books!
Still only $65.00 giving you over $20,000 of value
Call into the SJ Community Resource Centre to pick up your copy
Call 9525 9999
Lot of new items are now for sale in the SJ CRC foyer! We now have shoes, jewellery, leadlight hanging ornaments, locally turned wooden products,
soy candles, beauty products to name a few!! New stock is arriving on a regular basis.
If you have something you would like to sell on consignment please contact Davina on:
9525 9999 or email: [email protected]
OCM124.4/07/15
Tourism & Small Business Update from Davina Eden-Austen, Tourism & Small Business Coordinator
“Think Local, Act Local, Be Local and Buy Local”
Marketing Opportunities for your Tourism Business Take part in the successful Anytime Adventures tourism campaign for the Peel Region managed by MAPTO (Mandurah and Peel Tourism Organisation Inc.), and benefit from the high media exposure.
The campaign promotes the Peel Region as an exciting and accessible destination, perfect for fast breaks from Perth.
To help you to reach your potential customers, you have the opportunity to promote your offers FREE in the monthly e-newsletter to consumers interested in spending their holidays in the Peel Region. Send in your special offers and hot deals to [email protected].
Showcase your product prominently on www.visitpeel.com.au, the official tourism website for
the Peel Region. Benefit from the huge reach and exposure of this website generated by the destination campaign across various media channels, such as radio, TV, print and online.
The team at MAPTO works with the RAC to get tour groups to the Peel Region. If you are interested in being included in the package and if you can cater for groups between 30 – 60 people, please contact Nadine on [email protected].
Contact:
Mandurah & Peel Tourism Organisation Inc. (MAPTO)
Nadine Heinen, Marketing Manager
Phone: (08) 9534 7515
Out & About... Taste of Perth Another great opportunity to promote the Serpentine Valley was recently at the Taste of Perth 15-17 May. Teaming up with Millbrook Winery I will had the pleasure of working on their stand whilst promoting the region. With Serpentine Jarrahdale only 45 minutes from Perth it makes us an ideal day tripper destination and I was certainly be encouraging people to stay a little longer!
OCM124.4/07/15
Tourism & Small Business Update from Davina Eden-Austen, Tourism & Small Business Coordinator
“Think Local, Act Local, Be Local and Buy Local”
Serpentine Valley
If you would like to be kept up
to date with regular local news
and events make sure you
“LIKE” the Serpentine Valley
Visitor, Business & Community
Information FB page:
www.facebook.com/serpentinevalley
Does your Business want to connect with over 67,000 potential
customers?
Did you know that from as
little as $2 a week you can!
The Serpentine Valley
website attracts over 67,000
“hit’s” per year and is fast
becoming the place to go for
local information.
Your business listing on the
online Business Directory will
get you a 5 image slide show,
9 image gallery, all your
contact details, Google map
location, links to Twitter,
Facebook and to your own
stand alone website.
Flyers and brochures can also
be uploaded to your
webpage.
All this for just $114.40 per
year!!
For more info please call
Davina on 9525 9999
Serpentine Valley Website
Make sure you check out the
“Upcoming Events” section on
the Serpentine Valley Website,
click on “View All” for the full
listing, then click on the
individual listings for more
information.
www.serpentinevalley.com.au
You will be amazed at how many
FREE or low cost things there
are to do in SJ !!
Community Groups Promote your events for FREE If your community group is hosting a fundraiser, or a special event, please forward your promotional
flyers to: [email protected] for posting on the Serpentine Valley website.
As a double bonus your event will also be promoted on the Serpentine Valley Facebook page too!
To avoid event date clashes with other groups, I can post advanced notification of your planned event
on the website, this will alert other community groups that you are planning an activity on a certain
date.
Situations Vacant
Are you a local business
looking for staff? Are you
a community group
looking for volunteers?
The Serpentine Valley
has a section just for you,
just email your
employment or volunteer
requirements, along with
your ad start & finish
date, to:
d.eden-austen@
serpentinejarrahdale.org.
au
All positions will be
posted on the Serpentine
Valley Facebook page
too!
This is a FREE service,
helping to keep the
community connected.
OCM124.4/07/15
Tourism & Small Business Update from Davina Eden-Austen, Tourism & Small Business Coordinator
“Think Local, Act Local, Be Local and Buy Local”
OCM124.4/07/15
