Tourism• 156,000 businesses in the

Ontario Tourism Industry

• $21.8 billion in revenues

• 486,000 jobs

• 81,200 jobs created (2005)

• $5.8 billion in tax revenues

FESTIVALS AND EVENTS ONTARIO

• Voice of the Festivals and

Events Industry in

Ontario

FEO Mission Statement

• To Develop, Represent, and

Promote the Ontario Festivals

and Events Industry

Goals & ObjectivesFestivals & Events Ontario

• Provide a forum for exchanging experiences, resources and information

• Effectively represent Ontario’s festivals

• Increase public awareness of Ontario’s festivals industry

Sport Tourism Alliance

• Facilitate networking, education and communication opportunities

•Provide a credible image and profile

• Set targets for expansion of the industry and to monitor achievement

Goals & ObjectivesFestivals & Events Ontario

• Operate an effective and efficient organization

• To assist in the development of recognition and certification programs for individuals in Ontario’s festival industry

Sport Tourism Alliance

• Build investment in Sport Tourism from the public and private sectors

• Facilitate access to national tools and best practices

Emphasis

• Membership• Networking• Professionalism• Lobbying• Advocacy• Marketing and Promotions• Revenue Generation

WEBSITE• Event Searches

• Post your Event

• Directory of Suppliers

• Best Practices

Canadian Festivals Coalition

• Established 2004 to address drop in financial resources.

• Senior level industry professionals chosen from across the country

• Working to ensure the viability of Canadian Festivals and Events

Canadian Festivals Coalition

• Fastest growing sector - 14% growth rate

• Enjoys few of the benefits it generates

• Direct revenues going to government

Canadian Festivals Coalition

• Looking for associations to pledge their support

• Look to bring 600 - 800 supporters together

• Create a brand image to recognize the importance of the special event industry to Canada’s economy

International Festivals and Events Association

• Convention and Expo: September 18 - 22, 2006

• Keynote Speakers

• Breakout Sessions

International Festivals and Events Association

• Social Activities

• Foundation Events

• www.ifea.com

THANK YOUwww.festivalsandeventsontario.ca