Tough times - ASCD...Photographers (from left to right): Garrett Culhane, Tom Bross 4 BOOTH PRICES 10' x 10' corner $1,880 10' x 10' in-line BOOTH INSTALLATION AND DISMANTLING SCHEDULE$1,650

Tough times take a tighter marketing focusIn tougher economic times, purchasing decisions in the education market become more concentrated at the top—especially now when school accountability is so important. So it’s more important than ever for your organization to reach the leadership levels in school districts, regional offices, and state departments. The ASCD Annual Conference lets you put your marketing message in front of the largest audience of education leaders in 2011:

• More superintendents and assistant/associate superintendents, and more principals and assistant principals than any other single education conference • Plus, thousands of college faculty, lead teachers, consultants, and key school-level contacts too

Third-party proof of ASCD’s prominenceAccording to a national survey conducted by an independent research firm, more educators name ASCD as the “industry leader” in providing programs and services for professional development (National Survey of Professional Development Trends).

A recent analysis of ASCD member- and nonmember-educators found that not only is ASCD one of the most well-known education organizations, but it has higher favorability ratings than any of the other prominent organizations named in the study (ASCD Perception Study).

We’re freezing rates for 2011! See page 4. . .

1

The leading conference for educational leaders

From our flagship publication, Educational

Leadership, to our daily SmartBrief e-newsletter, to our popular professional development services, ASCD draws a larger share of school leaders than any other organization:

• Senior district- and state-level administrators who sign-off on millions of dollars in purchasing of instructional, curriculum, and staff development products and services

• Principals and other school-based leaders who determine school-level spending on technology, facilities, transportation, and staff development

• Lead teachers who head-up improvement teams and subject area departments in their schools

Virtually all (96%!) ASCD Annual Conference attendees visit the Exhibit Hall.*

* From the ASCD 2009 Annual Conference Survey

Inset photos front cover: San Francisco Convention & Visitors BureauPhotographers (from left to right): Tom Bross, Phillip H. Coblentz, Craig Buchanan, Kerrick James

2

Meet an audience that truly values what you have to sell

Most ASCD Conference Attendees (88%!) agree that a visit to the Exhibit Hall “is an important part of the conference experience.”*


3

Topics That Interest ASCD Conference Attendees the Most*Attendees at previous ASCD Conferences have said that they are interested the following topics:

• Differentiated Instruction.......................67%

• Instructional Leadership .........................66%

• 21st Century Skills .....................................54%

• What Works in Schools ..........................53%

• Teacher Leadership ..................................48%

• Formative Assessment .......................... 46%

• Response to Intervention ...................... 40%

• Understanding by Design .......................31%

• English Language Learners ...................24%


Types of Products ASCD Conference Attendees Are Looking For in 2011*Attendees at previous ASCD Conferences have said that they want to see more exhibitors with the following products

• Supplemental instructional materials..........................................61%

• Teacher supervision and staff development products ........55%

• Textbooks, trade books, and professional literature ............52%

• Classroom equipment and teaching aids ................................ 46%

• School improvement products and consulting services.... 43%

• Computer hardware and software ............................................. 42%

• Media and telecommunications products ................................29%

• Standardized tests and assessment systems ..........................23%

• Special education aids ......................................................................19%


Photos this page: San Francisco Convention & Visitors BureauPhotographers (from left to right): Garrett Culhane, Tom Bross

4

BOOTH PRICES

10' x 10' corner $1,88010' x 10' in-line $1,650

EXHIBIT HOURS

GRAND OPENING: Saturday March 26, 9:00 a.m.Saturday March 26 9:00 a.m.–4:00 p.m.Sunday March 27 9 :00 a.m.–4:00 p.m.Monday March 28 9:00 a.m.–1:00 p.m.

EXHIBIT FACILITIES

The Moscone Center is a state-of-the-art facility that provides the ultimate in exhibitor value and convenience. Centralized registration areas, meeting rooms, and food concessions ensure maximum traffic. Exhibits will be located in Halls A, B, and C in Moscone South.

ELIGIBILITY TO EXHIBIT

The ASCD Exhibit Show is designed to be a showcase of information, ideas, products, and services for our members and attendees. To fulfill this goal, the Association reserves the right to review all exhibit applications for eligibility. All applications are subject to approval by ASCD based on the following criteria:

1. The items to be exhibited relate to the purposes of ASCD and are consistent and compatible with adopted ASCD values and do not unfairly exploit ASCD products or services.

2. The exhibit relates to the purposes of the Conference, the theme, and topics of the various sessions.

3. The application lists specific materials and products to be displayed.

4. Items without educational merit will be excluded.

APPLICATION FOR SPACE

Application for booth space must be made on the enclosed Application and Exhibit Booth Contract. Return the appropriate copies to the ASCD Advertising and Exhibits Manager, 1703 North Beauregard Street, Alexandria, VA 22311-1714, USA. One-half of the space rental is due with the application and the balance due upon notice of space assignment. Full payment is due with applications submitted after December 1, 2010. Management reserves the right to reassign space not completely paid for by January 2, 2011.

SALES ON THE EXHIBIT FLOOR

Exhibitors are permitted to sell merchandise in the Exhibit Hall. All exhibitors must indicate on the application whether or not merchandise will be sold and must obtain the appropriate license/permit as required by law. Any violation of this requirement will subject the exhibitor to immediate removal from the Exhibit Hall and from the list of future exhibitors.

EXHIBITOR REGISTRATION SCHEDULE

Thursday March 24 1:00 p.m.–5:00 p.m.Friday March 25 8:00 a.m.–5:00 p.m.Saturday March 26 8:00 a.m.–4:00 p.m.Sunday March 27 8:00 a.m.–4:00 p.m.Monday March 28 8:00 a.m.–12 noon

BOOTH INSTALLATION AND DISMANTLING SCHEDULE

EXHIBIT SET-UP:Thursday March 24 1:00 p.m.–6:00 p.m.Friday March 25 8:00 a.m.–6:00 p.m.

EXHIBIT MOVE-OUT:*Monday March 28 1:00 p.m.–6:00 p.m.Tuesday March 29 8:00 a.m.–11:00 a.m.

* Early dismantling is disruptive to the Exhibit Show; therefore exhibitors may not pack, tear down, or remove any portion of the exhibit prior to the official closing at 1:00 p.m., Monday, March 28. Requests for early breakdown and outbound material order forms from Champion Exposition Services will not be granted.

ONLINE EXHIBITOR REGISTRATION AND HOUSING

Information for online exhibitor registration is e-mailed to exhibitors after space is assigned. Four complimentary exhibitor registrations will be given for each booth rented. Additional representatives must pay a registration fee of $50 each. Individuals (including authors, consultants, colleagues, friends, relatives, etc.) who may be associated with the company, but are not working in the booth, must pay the regular conference registration fees. Exhibitor badges are generated on-site at Exhibitor Registration. Housing information is mailed with the booth confirmation packet and is also available online at www.ascd.org/annualconference, after October 1, 2010.

BOOTH FEATURES AND RESTRICTIONS

Management will provide each booth with drapery on the back wall and side dividers, and a company identification sign. Booth carpet, tables, chairs, electrical, etc., are the responsibility of the exhibitor. Booth back walls are 8 feet high, and side dividers are 3 feet high. No special signs, booth construction, apparatus, or lighting fixtures are permitted to exceed the 8 feet height of the back wall. In straight-line booths, all construction or parts of the display exceeding 4 feet in height must be at least 5 feet in from the aisle. Interference with the light or space of other exhibits is not permitted. Island areas of 20' x 20' or larger, with the approval of management, may extend up to, but not exceed, 20 feet in height.

SERVICE INFORMATION

All services customarily required by exhibitors will be available. In January 2011, all exhibitors assigned spaces will receive a service kit with complete shipping instructions and information regarding booth furnishings, carpet rental, utilities, and freight handling. The official decorating service contractor is Champion Exposition Services, 139 Campanelli Drive, Middleboro, MA 02346. Phone: 800-723-1123. Outside U.S.: 001-508-923-5200. Fax: 508-946-1019. www.championexpo.com

What You’ll Need to Know

5

Future ASCD Annual Conference Exhibit Dates

2012 Philadelphia, March 24–262013 Chicago, March 16–182014 Los Angeles, California, March 8–102015 Orlando, Florida, March 21–23

Space assignment begins June 16, 2010

All applications received by June 16, 2010, will be processed based on past participation, amount of space required, postmark date of booth application and deposit, special needs, and general grouping of exhibits for proper display comparison.

Contact: Brittany A. Bowen, Advertising and Exhibits ManagerASCD, 1703 N. Beauregard StreetAlexandria, VA 22311-1714 USAVoice: 703-575-5629Fax: 703-703-575-5829E-mail: [email protected]

6

66th ASCD Annual Conference & Exhibit Show March 26–28, 2011 in San Francisco, California

Moscone Center, Exhibit Halls A, B, and C South

7

66th ASCD Annual Conference & Exhibit Show March 26–28, 2011 in San Francisco, California

Moscone Center, Exhibit Halls A, B, and C South

8

Academic Merit, LLCAccuCutACT, Inc.Alchemy SystemsALEKS CorporationAmerica’s Choice, Inc.American Book CompanyAmerican Education CorporationAmerican Public UniversityApex LearningArts AttackAscend EducationAspen Education ServicesBenchmark EducationBible Literacy Project, Inc.Blackboard, Inc.BooksourceBorenson and Associates, Inc.Botvin Lifeskills TrainingBox Cars & One-Eyed JacksBrainPOPBright White Paper Co.Britannica Digital LearningBuck Institute for EducationBuckle Down/ Options PublishingBureau of Education & ResearchCambium Learning GroupCambridge Educational ServicesCamelot LearningCarnegie Learning Inc.Carus Publishing CompanyCatapult LearningCDC DASHCenter for Civic EducationChallenge Masters Inc.CHARACTER COUNTS!ChinaSprout, Inc.Colonial Williamsburg FoundationCommon Goal SystemsCompassLearningCORE Inc. (Consortium on Reading Excellence)CorwinCouncil for Economic EducationCover OneCPO Science, School Specialty ScienceCreative Teaching SensationsCTB/McGraw-HillCurriculum Associates Inc.D2 Data Driven Software CorporationDelta Education, School Specialty ScienceDinah Zike AcademyDinah-Might Adventures, LP

Discovery Education AssessmentECS Learning Systems Inc./ Novel Units, Inc.EdlineEducation WeekEducational ImpactEducational Research ServiceEducationcity.ComEducator’s Virtual MentorEducators for Social ResponsibilityEF Educational ToursEInstructionEllisonEPICS HighEverything About LearningExcel MathExemplarsExploreLearningEye on EducationFlaghouse, Inc.Flocabulary, LLCFocused Fitness, LLCFollett Software CompanyFree Spirit PublishingFrey Scientific, School Specialty ScienceFrog PublicationsFrog Street Press, Inc.Gale Cengage LearningGlobalScholarGoogleGravic, Inc. - Remark Products GroupGreat American Opportunities, Inc.Great Books FoundationH-ITTHandwriting Without TearsHayes Software SystemsHEC Reading HorizonsHeinemann PublishersHeinle Cengage LearningHigh School 101Hodges Badge Company, IncHoughton Mifflin HarcourtIDE Corp.Imagine Learning Inc.Infinite Mind - EyeQ EducationInternational BaccalaureateISTEIt Works—Inches GoneJAX Ltd., IncJensen Learning CorporationJerre’s AccessoriesJossey-Bass, A Wiley ImprintJust ASK Publications & Professional DevelopmentJust The FactsK-5 KaplanK-CAT/TLCK12, Inc.

Kagan Publishing & Professional DevelopmentKcdlonlineKnowledge Delivery ServicesKnowsys Test Prep LLCLakeshore Learning MaterialsLaureate Learning Systems, Inc.Learning A-ZLearning PlusLearning ResourcesLearning Sciences InternationalLearning Wrap-Ups, Inc.Learning.ComLEGO EducationLexia Learning SystemsLifeTrack Services, Inc.Lightspeed Technologies IncLincoln InteractiveLintor Make-A-Book, Inc.Lions QuestLiteracy FirstLounge 1Making Great ReadersMaster Communications (Asia for Kids/Culture for Kids)Math SolutionsMath Teachers Press, Inc.Math-U-See Special EducationMathLine Concept Building SystemMcGraw-Hill School Education GroupMeasured ProgressMentoring Minds, LPMid-continent Research for Education and Learning (McREL)MimioMondo PublishingMy Learning Plan IncNASCONational Assessment of Educational ProgressNational Assn of Secondary School PrincipalsNational Geographic School PublishingNational Honor Societies; HS, Jr & Elem and Nat’l Assn of Student CouncilsNational Reading Styles InstituteNeufeld Learning Systems, Inc.New Monic BooksNew York Times NewspaperNewPath LearningNotMYkidNova Southeastern University/ Fischler School of Education and Human ServicesNovel Ideas, Inc.NRA Eddie EagleNystromOpen Door

Ouch, That Hurts!OverdriveOxford University PressPacific LearningPASCO ScientificPaxton/PattersonPBS TeacherLinePC Innovations, Inc.PearsonPerfection LearningPhoenix Learning ResourcesPieces of LearningPitsco EducationPlasco IDPositive ActionPreferred Educational SoftwareProgress PublicationsProject ALERT/BEST FoundationPromethean Inc.ProQuestQuestar Assessment, Inc.Queue, Inc.Read NaturallyRead Right Systems, Inc.Reading Plus/Taylor AssociatesRecorded BooksRediker Software, Inc.Regent University School of EducationRegion 4 Education Service CenterRenaissance LearningResponsive ClassroomRhymes ‘n’ TimesRicher Picture/Ideas ConsultingRight Decisions, Right Now: Be Tobacco FreeRowland Reading FoundationRubicon InternationalSadlierSAFARI MontageSanron—Teach Me WritingScantron CorporationScholastic IncSchool DatebooksSchool Improvement NetworkSchool MateSchool Software GroupSchool Technology Resources, Inc.SchoolNet, Inc.Scientific Learning CorporationSee-N-ReadTM Reading ToolsSeton Hall UniversitySilver Strong & Associates,/ Thoughtful Education PressSingaporeMath.Com Inc.SkechersSMART TechnologiesSmith SystemSolution TreeSpirit Lala

Staff Development for EducatorsStenhouse PublishersSTI - Software Technology, Inc.Storm Educational Enterprises, Inc.Study IslandSuccess for All FoundationSuccessful Practices Network/International Center for Leadership in EducationSylvan Dell PublishingTable Learning Systems, Inc.Teacher Created ResourcesTeachers College PressThe Bill of Rights InstituteThe Gilder Lehrman Institute of American HistoryThe Leadership and Learning CenterThe Learning Connection TLCThe Markerboard PeopleThe Master Ruler/Master Innovations, LLCThe Master TeacherThe National Beta ClubThe Origins ProgramThe Pin Man-PositivePins. ComTheTeachersCorner.ComThinkgateThinking Maps, Inc.ThinkWorksTime To KnowTool Thyme for TrainersTriumph Learning—CoachTutor.ComTutto/Mascot Metropolitan Inc.U.S. EPA SunWise ProgramUnited Animal Nations (UAN)Universal PublishingUniversity of Cambridge International ExaminationsUniversity of Missouri Center for Distance & Independent StudyUSED/Institute of Education SciencesVantage LearningVaritronicsVirtual High School Global Consortium (VHS Inc.)Vocabulary.ComWavelength, Inc.Whaley Gradebook Co., Inc.What Works ClearinghouseWikki Stix Co.Wilson Language TrainingWireless GenerationWiseSkillsWrite ReflectionsYamaha Corp of AmericaZaner-Bloser

We Draw Blue Chip Exhibitors Like You

Application & Exhibit Booth Contract

ExhiBiting firm:

Street AddreSS (No P.o. Boxes)

City StAte/ProvinCe ZiP/PoStAl Code Country

Phone And ext. FAx

e-mAil Web Site

oFFiCiAl exhibit ContACt ContACt mAiling AddreSS (iF diFFerent) (No P.o. Boxes)

1

2 Cost of ExhiBit spACE/spACE rEquirEmEnts (10' x 10' corner, $1,880; 10' x 10' in-line, $1,650)

number oF boothS SiZe oF SPACe requeSted ( __ x __ )

Full payment or 50% of the total space rental is due with this application. Any balance remaining is due and payable upon notification of booth assignment and no later than December 1, 2010. Failure to pay the balance by the deadline will subject the exhibitor to cancellation of the contract and forfeiture of all monies paid. Full payment is due with all applications submitted after December 1, 2010. Applications received without payment will not be processed.

preferred Location: Please choose booths from different areas of the Exhibit Hall. note: Assignment is at the sole discretion of AsCD and the preferred location may not be available, but a comparable location will be assigned.

1st Choice: ________________________ 2nd Choice: _________________________ 3rd Choice: _____________________________ 4th Choice: ________________________

5th Choice: ________________________ 6th Choice: _________________________ 7th Choice: _____________________________ 8th Choice: ________________________

5 signAturE AnD AgrEEmEnt

The exhibitor agrees to abide by all exhibit terms, conditions, and regulations set forth in this contract.

AuthoriZed SignAture dAte

Print nAme And title

ACCePted by ASCd exhibitS mAnAger dAte

4 DirECt ovEr-thE-CountEr sALEs

We will _____ will not _____ be engaged in direct over-the-counter sales during the Exhibit Show.

pAymEnt informAtion (ASCD Tax ID #52-6078980)3

mCHECk EnCloSED $_______________ (mAke CheCkS PAyAble to ASCd.)

CHARGE MY: mMasterCard mVISA mAMEX mDiscover Card

Amount to be ChArged

ACCount number

exPirAtion dAte

CArdholder’S nAme

SignAture

booth(S) ASSigned _________________________________________________________________

totAl CoSt $ __________________ dePoSit $ ________________ bAlAnCe due $ _____________

CheCk no. ____________________ dAte ______________

dAte reCeived__________________for AsCD usE onLyreturn one copy of signed, completed application with payment to

Brittany A. Bowen, Exhibits ManagerASCD, 1703 north Beauregard StreetAlexandria, VA 22311-1714 USA

phone: 703-575-5629 or 703-575-5660fax: 703-575-5407 E-mail: [email protected]

Please tyPe or Print clearly.

66TH ASCD Annual Conference & Exhibit ShowMoscone Center • San Francisco, California • March 26–28, 2011

Telephone: 703-575-5629 or 703-575-5660 • Fax: 703-575-5407 • E-mail: [email protected]

1703 North Beauregard Street, Alexandria, VA 22311-1714 USAwww.ascd.org/exhibits

LoCAtion of ExhiBitsThe Exhibit Show will be located in the Moscone Center, Halls A, B, and C South. Measure ments shown on the diagram are as accurate as possible, but management reserves the right at all times to modify the floor plan to meet the needs of the exhibit and the exhibitors.

ExhiBitor rEgistrAtion AnD housingHousing and registration information will be sent to exhibitors after space is assigned. Participating firms will be permitted four complimentary exhibitor badges for each booth rented. Additional booth representatives will be required to pay a registration fee of $50 each. Other individuals (including authors, consultants, colleagues, friends, and relatives) who may be associated with the company, but who are not working in the booth, must pay the regular Conference registration fees. Special permission in writing must be obtained from the Exhibits Manager for individuals 16 and under who are part of a special demonstration in the exhibitor’s booth.

Booth EquipmEnt AnD sErviCE informAtionStandard drapery booth equipment (back 8' high, side rail dividers 3' high) and a booth sign (7" x 44") bearing company name and booth number are included in the rental fee.

The official exhibit service contractor is Champion Exposition Services. All services customarily required by exhibitors will be available through the official service contractor. No other contractors will be permitted without prior approval. Complete shipping instructions and information regarding furniture and carpet rental, electrical work, plumbing, labor for erecting and dismantling exhibits, drayage, etc., will be mailed to exhibitors in advance. A service desk will be maintained in the exhibit area.

instALLAtion AnD rEmovAL timEIt is mutually agreed that it is the duty and responsibility of each exhibitor to install the exhibit before the opening of the exhibition and to dismantle the exhibit immediately after the close of the exhibition.

EXHIBIT SET-UP:Thursday March 24 1:00 p.m.–6:00 p.m.Friday March 25 8:00 a.m.–6:00 p.m.

EXHIBIT MOVE-OUT:Monday March 28 1:00 p.m.–6:00 p.m.Tuesday March 29 8:00 a.m.–11:00 a.m.

All exhibits must be staffed and must remain intact until the official closing hour. Early dismantling is disruptive to the Exhibit Show. Therefore, exhibitors may not pack, tear down, or remove any portion of the exhibit prior to the official closing at 3:00 p.m., Monday, March 8. Requests for early breakdown and outbound material order forms from Champion will not be granted. Exhibits must be removed from the exhibit area no later than 11:00 a.m., Tuesday, March 29. Materials not removed by this time will be removed and put in storage at the exhibitor’s expense.

ExhiBit hoursAll booths must be open and staffed during the following hours:

Saturday March 26 9:00 a.m.–4:00 p.m.Sunday March 27 9:00 a.m.–4:00 p.m.Monday March 28 9:00 a.m.–1:00 p.m.

CAnCELLAtionAll cancellations must be made in writing to the Exhibits Manager. If notification is received on or before November 1, 2010, all monies, less a $100 administrative fee per booth, will be refunded. Cancellations received after November 1, 2010, obligates the exhibitor to full payment of the rental and forfeiture of all monies paid. No refunds will be made after this date. Failure to occupy booth space does not release the exhibitor from the obligation to pay for full cost of the rental. If booth space is not occupied by 6:00 p.m., Friday, March 25, 2010, ASCD exhibit management will have the right to use such space as it sees fit to eliminate empty spaces in the Exhibit Hall.

In the event of flood, fire, strikes, riots, civil commotion, or other uncontrollable circum-stances that render the exhibit area unfit or unavailable for use within 10 days prior to the opening date of the exhibit, 50 percent of the money paid for rental will be refunded.

usE of spACEAll demonstrations, interviews, literature distributions, or other promotional activities must be confined within the space rented by the exhibitor. Sufficient space must be provided within the booth to contain persons watching any demonstrations and other promotional activities. Each exhibitor is responsible for keeping the aisle or aisles near the booth free of congestion due to demonstrations or other promotions.

No exhibitor will assign, sublet, or share the space allotted without the knowledge and consent of management. Exhibitors must show only goods manufactured or dealt in by them in the normal course of business. Food and beverage products may be distributed in sample quantities by those exhibitors engaged in the processing of these products. Other exhibitors wishing to dispense sample foods or beverages must obtain approval of exhibit management and must conform to the regulations of the Exhibit Hall. No firm or organizations not assigned exhibit space will be permitted to solicit business within the exhibit area.

ExhiBit ConstruCtionBooth back walls are 8' high and side dividers are 3' high. No special signs, booth construction, apparatus, or lighting fixtures are permitted in excess of 8' in background height. In straight line booths, all construction or parts of the display exceeding 4' in height must be placed at least 5' in from the aisle. Any other parts of the exhibit occupying the back half of the booth will not be permitted to exceed the 8' height of the back wall. Island areas of 20' x 20' or larger, with the approval of exhibit management, may extend up to—but not exceed—20' in height.

Interference with the light and space of other exhibitors is prohibited. Display materials exposing an unfinished surface to neighboring booths is not permitted and must be finished at the exhibitor’s expense. Management reserves the right to have such finishing done and to bill the exhibitor for the expense.

rEstriCtionsManagement reserves the right to restrict exhibits that are not consistent and compatible with adopted ASCD values and that unfairly exploit ASCD products and services. Management also reserves the right to restrict exhibits that become objectionable because of noise, method of operation, materials, or for any other reason, and also to prohibit or to evict any exhibit that in the opinion of the management may detract from the general character of the ASCD Exhibit Show as a whole. This restriction includes persons, things, conduct, printed matter, or anything of a character that the management determines is objectionable. In the event of such restriction or eviction, ASCD is not liable for any refunds or other exhibit expenses.

sALEsExhibitors are permitted to make sales on the exhibit floor. Obtaining the appropriate licenses or permits as required by law, collecting and remitting sales taxes, and any other legal business requirements are solely the responsibility of the exhibitor. A copy of the license or permit must be furnished and on file with the ASCD Exhibits Manager prior to the opening of the exhibition.

LiABiLityNeither the Association for Supervision and Curriculum Development, nor the Orange County Convention Center, nor the official decorator, nor the employees, officers, agents, directors, or representatives are liable for any damages or loss that may occur to the exhibitor or to the exhibitor’s employees or property from any cause whatsoever. Insurance and liability are the full and sole responsibility of the exhibitor. The exhibitor, on signing this contract, agrees to indemnify and hold forever harmless the aforementioned for any and all liability and expense for personal injury, accident, or property damage from fire, theft, destructive causes, or loss arising out of, in, at, or in connection with the exhibitor’s display.

sECurityExhibit management will provide necessary security during hours the exhibit area is closed. Exhibitors, however, are solely responsible for their own exhibit materials and should insure the exhibit against loss or damage from theft, accident, vandalism, fire, or other causes. All property of an exhibitor is understood to remain in the exhibitor’s care, custody, and control in transit to, from, or within the confines of the Exhibit Hall.

CArE of BuiLDing AnD EquipmEntExhibitors, or their agents, must not injure or deface the walls or floors of the building, the booths, or the equipment of the booths. Nothing will be posted on, tacked, nailed, screwed, or otherwise attached to columns, walls, floors, or other parts of the building or furniture. Distribution of promotional gummed stickers or labels is strictly prohibited. When such damage appears, the exhibitor is liable to the owner of the property so damaged. All materials used in decoration must be flameproof. Electrical wiring must conform with National Electrical Code Safety Rules. Combustible materials or explosives are not permitted in the Exhibit Hall.

Exhibit Booth Contract Rules and Regulations

Exhibitor Description & Classified Directory

return form, along with the Application & Exhibit Booth Contract, to

Brittany A. Bowen, Exhibits Manager • ASCD, 1703 north Beauregard Street • Alexandria, VA 22311-1714 USAphone: 703-575-5629 or 703-575-5660 • fax: 703-575-5407 • E-mail: [email protected]

CompAny nAmE 1

EnhAnCED onLinE ExhiBit Listing

pLEAsE ADD our CompAny to thE EnhAnCED onLinE ExhiBit Listing for An ADDitionAL $125. (The exhibit description below will be used for both the Conference Program Book and the Enhanced online Exhibit listing. See brochure for details.)

2

ExhiBit DEsCription: (20 words or fewer.)3

o ArtsinEducation

o AssessmentandEvaluation

o AtRisk

o BilingualEducation

o CharacterEducation

o ClassroomEquipment

o ClassroomManagement

o ComputerHardwareandSoftware

o CurriculumDevelopmentResourcesandMaterials

oDistanceLearningande-Learning

oDiversityinEducationandMulticulturalEducation

oDrugandViolencePrevention

o EarlyChildhood

o EducationalAdministration

o EffectiveTeachingModelsandStrategies

o ElementaryEducation

o EnvironmentalEducation

o ESL

o HealthandPhysicalEducation

o HigherEducation

o HumanitiesandSocialSciences

o InstructionalMaterialsandAids

o LanguageArts

o Leadership

oMathematicsandScience

oMiddleSchools

o ProfessionalDevelopment

o Publications

o Reading

o SecondaryEducation

o SpecialEducation

o Standards

o TechnologyandInternetResources

o Textbooks

o ThinkingSkills

CLAssifiED DirECtory (Must be limited to 4 categories or fewer.)4


qyEs!



submit with Application & Exhibit Booth Contract. return no later than october 13, 2010.(Contracts received after this date will not appear in the 2011 Conference Program Book.)

12

Here’syouropportunitytoshowcaseyourproductsorservicesinanintimatesetting!ApplytopresentanExhibitorWorkshopinwhichyoucandemonstratethestrengthsandbenefitsofyourproductsandservices.Theseworkshopsaredesignedtogiveexhibitorsanopportunitytoattractaselectaudienceandhighlightproducts,services,ortechnologiesinasettingfreeofthedistractionsontheexhibitfloor.Therearealimitednumberofspacesforthisuniqueoffer—and they sell out fast—so,signuptoday!

Workshops will be assigned on a first-come, first-served basis and will cost $975 each. Full payment must accompany the application, and no refund will be issued if a workshop is assigned and then cancelled. Workshop sessions will be included in the 2011 Conference Program Book, only if received by August 13, 2010.

Check out this Exhibitor opportunity!

session Details and Workshop guidelines information—sEE rEvErsE

Exhibitor Workshop Application

primAry prEsEntEr This is how your name will appear in the Conference Program Book.

PreSenter nAme PoSition

ASCd member/CuStomer no. inStitutionAl AFFiliAtion

Street AddreSS


e-mAil Web Site

oFFiCe Phone FAx

1

ContACt informAtion All information will be sent to the Contact Person. It is the responsibility of the Contact Person to communicate all conference information to the presenter.

ContACt PerSon exhibiting Firm ASCd member/CuStomer no.

Street AddreSS


e-mAil Web Site

oFFiCe Phone FAx

2


4 signAturE AnD AgrEEmEnt The exhibitor agrees to abide by all exhibit terms, conditions, and regulations set forth in this contract.

AuthoriZed SignAture dAte

Print nAme And title

Date ReceiveD

pAymEnt informAtion Full payment MUST accompany application.

3

mCHECk EnCloSED $_______________ (mAke CheCkS PAyAble to ASCd.)

CHECk nUMBER___________ AMoUnT EnCloSED $________________



ACCount number

exPirAtion dAte

CArdholder’S nAme

SignAture



A. sEssion DEtAiLs *Please note: We reserve the right to edit titles and descriptions for length.

WorkShoP title (8 WordS or FeWer)*

WorkShoP deSCriPtion (50 WordS or FeWer)*

5

Workshop guiDELinEs

WorkshopswillbeheldintheMosconeCenterSouthandwillbescheduledeachdayoftheconferencebetween9:00a.m.and4:00p.m.(timesaresubjecttochange).Eachworkshopwillrunforonehour,with30minutesforsetupandremovalofequipment.Themeetingroomwillbesettheaterstyleforapproximately50ormorepeopleandwillbeequippedwithanInternetconnection,standingpodium,microphone,andmaterialstable.Equipmentrequired,otherthanthatwhichisspecifiedhere,istheresponsibilityoftheexhibitor.

ALLsubmissionsreceivedaresubjecttoapprovalbyASCD.Applications are read and assigned on a first-come, first-served basis and will cost $975 each.Fullpaymentmustaccompanytheapplicationandnorefundwillbeissuedifaworkshopisassignedandthencancelled.Paymentisrefundedforapplicationsnotassigned.

Workshopapplicationswillonlybeacceptedfromexhibitorsparticipatinginthe2011ExhibitShow.Please note: If an exhibitor cancels booth space, that exhibitor’s workshop will automatically be cancelled, and there will be no refund of the workshop fee. Workshop sessions will be included in the 2011 Conference Program Book, only if received by August 13, 2010. Otherwise,thelistingwillappearintheAddendumoftheASCD Conference Daily.

Promotionoftheworkshopistheresponsibilityoftheexhibitor.ASCDmakesnoguaranteesastotheattendanceandpopularityofsuchworkshops.SellingisprohibitedinExhibitorWorkshopsessions.

6

B. AuDiEnCESelect one. ___ Ages0–5

___ Elementary

___ MiddleorJuniorHigh

___ MiddleandSecondary

___ Secondary

___ HigherandAdultEducation

___ PreK–12

___ SpecialNeeds

___ ESOL

___ AllLevels

C. prEsEntAtion styLEPlease use percentages.___ %Interactive___ %Lecture

D. DEmogrAphiC foCusSelect one.___ Rural___ Urban___ Suburban___ International___ All

E. topiCSelect one.___ AssessmentandEvaluation

___ CharacterEducation

___ CollaborationsandPartnerships

___ CoreCurriculumSubjects(Math,Science,

LanguageArts,SocialStudies)

___ CurriculumInstruction

___ DiversityinEducation

___ EducationalResearch

___ FineArts

___ InstructionalTechnology

___ PlanningandLeadership

___ ProfessionalDevelopment

___ SchoolRestructuringandReform

___ WorldwideIssues

___ Other______________________

return Copy of Completed Application with payment to


four-ColorCover 2 ____ $4,210

Cover 3 ____ $4,020

Cover 4 ____ $4,805

Full Page ____ $3,410

Black and WhiteFull Page ____ $1,700

1/2 Page ____ $1,395

Two Pages ____ $3,240

Three Pages ____ $4,755

sPace availaBle

space reservationsNovember 5, 2010

final materialsNovember 12, 2010

closiNg Dates

see reverse side.

aDveRtisiNg sPecs

please reserve space in the AsCD 2011 Conference program Book as follows:

Conference program Book Advertising Contract

2

return Contract and materials to


rEsErvAtion informAtion

AD SIzE: mFull Page m1/2 Page m2nd Cover m3rd Cover m4th Cover

ColoR: mColor mBlack and White

AdvertiSer Phone

AgenCy (iF APPliCAble)

Street AddreSS


e-mAil Web Site

AuthoriZed SignAture title

pAymEnt informAtion

mCHECk EnCloSED (mAke CheCkS PAyAble to ASCd.)

CHECk nUMBER__________________ AMoUnT EnCloSED $__________________



ACCount number exPirAtion dAte

CArdholder’S nAme

SignAture

1




general requirements

trim size: 8 3/8" X 10 7/8"

Ad page sizes: 1/2 page, nonbleed: 7 1/4" X 4 3/4"

Full page, nonbleed: 7 1/4" X 10"

Full page, full bleed: 8 5/8" X 11 1/8" (includes bleed)

Bleeds: Full page only at no extra cost. Allow 1/8" each side.

Binding: Perfect bound

printing: offset lithography

Submit files on CD-ROM or DVD only.

Electronic specifications

Acceptable file formats: The Conference Program Book is produced using Quark XPress for Macintosh. The following file formats are

listed in order of preference:

n PDF with high resolution graphics and all fonts embedded.

n Quark XPress (with all fonts and image files used included with application file)

n Illustrator, Freehand, or CorelDraw (with type converted to outlines, save file as an EPS, and include any link files required)

n Photoshop (saved as TIFF or EPS, and at least 300 dpi)

n InDesign (include all fonts and image files used, submit all embedded graphics as separate files)

n The following file formats are acceptable: EPS, EPS/DCS, TIFF, or Scitex CT.

n TIFF/IT-P1 files are recommended for full-page or spread four-color ads.

n Ads created in Microsoft Word, Microsoft Publisher, PowerPoint, or any word processing program will not be

accepted. These files must be exported to PDF format.

fonts:n All fonts used in ad layouts must accompany Quark and InDesign files.

n Use of Type 1 and open Type fonts is preferred.

n Ads submitted using Illustrator, Freehand, or CorelDraw must have all text converted to curves.

how to submit files:n Submit files on CD-RoM or DVD only.

n All fonts (screen and printer versions) and image files used to create the ad must accompany files prepared

using a layout application. Incomplete files will not be accepted.

n Images for 4C ads must be submitted as final, high-resolution, CMYk files. We do not scan or place images

for advertisers.

n A laser proof or velox must be submitted with each black and white ad. A digital color proof, color laser proof,

or 4C film proof must accompany each 4C ad submitted. An additional charge will apply to generate proofs

where none are supplied.

Cancelation policy:Advertising contract and space is assigned on a first-come, first-served basis. full payment must accompany the

contract and no refund will be issued after contract is processed. Ads in the program book will only be accepted from

exhibitors participating in the 2011 Exhibit show. please note: if an exhibitor cancels booth space, that exhibitor’s ad

will automatically be cancelled, and there will be no refund of the advertising fee.

Advertising Contract Specifications

Advertising Contract Specifications

Inset photos this page and back cover: San Francisco Convention & Visitors Bureau Photographers: Tom Bross (top photo), Jack Hollingsworth (both middle photos), and Lewis Sommer (bottom photo),Tom Bross (inset photo back cover)

1703 North Beauregard StreetAlexandria, VA 22311–1714 USA

www.ascd.org

Mark your calendar, make your plans.

Return the enclosed Application & Exhibit Booth Contract today! Prime spaces sell out every year!

Contact: Brittany A. Bowen, Advertising and Exhibits Manager ASCD, 1703 N. Beauregard Street Alexandria, VA 22311-1714 USA

Voice: 703-575-5629

Fax: 703-703-575-5829

E-mail: [email protected]

Documents

Tough times - ASCD...Photographers (from left to right): Garrett Culhane, Tom Bross 4 BOOTH PRICES 10' x 10' corner $1,880 10' x 10' in-line BOOTH INSTALLATION AND DISMANTLING SCHEDULE$1,650