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NEWS LETTER
June.28.2019 vol.12
THINK OF THINGS, a shop and café in Sendagaya, Tokyo operated by KOKUYO Co., Ltd. (Headquarters: Osaka/President and CEO: Hidekuni Kuroda), will open an 18-day pop-up shop at “Ideal Stationery Fair by eslite,” a stationery fair to be held by Taiwanese book and life-style store chain Eslite Bookstores.
The pop-up shop will recreate the atmosphere, products, and design of the original shop in Tokyo, and also introduce new tools that incorpo-rate Taiwanese culture and the concepts behind Eslite Bookstores.The concept behind the pop-up shop will be a “lifestyle laboratory.” Surrounded by THINK OF THINGS graphic designs, different furniture of various uses will be arranged at random to create a laboratory-like space. In addition to KOKUYO products selected by THINK OF THINGS, the goods on display will include THINK OF THINGS original items that can normally only be found at the Tokyo shop and special content made in collaboration with Eslite Bookstores that will be available exclusively at the pop-up shop.
Eslite Bookstores aims to make human culture and society richer, beginning with books, a source of knowledge and understanding. In our ever-changing world, THINK OF THINGS seeks the true nature of things both physical and abstract. Together, the two have created all-new stories, designs, and experiences. Find inspiration for your own lifestyle experiment at THINK OF THINGS in Taiwan.
TOT to Open Pop-Up Shop at Eslite Bookstores’ Ideal Stationery Fair
in Taiwan
Contact:Go Hoshi /Creative Center/KOKUYO Co., Ltd./Email: [email protected]
NEWS LETTER
OUTLINE
SPECIAL CONTENTS
June.28.2019 vol.12
THINK OF THINGS AT ESLITEWhen: August 2‒19, 2019, 11 AM‒10 PMWhere: Eslite Bookstores Xinyi Store 3F Forum
3.Sold-by-weight productSome items at THINK OF THINGS are sold by weight. This system will be undergoing an upgrade. MIX CLIPS, where buyers can select their choice of clips from a wide range of colors, sizes, and shapes, will begin being sold by weight, as will a Taiwan-exclusive design of ZYABARA PAPER, sheets of paper that are connected by perforated edges and open up like an accordion. While look-ing around the shop, try imagining everyday scenes̶in what situation and for what purpose can you use these products in your everyday life?
1.Story-StationeryThis series combines books̶Eslite Bookstores’ core product̶with the tools offered by THINK OF THINGS. Inspired by the concept of “the story behind the tool,” THINK OF THINGS will launch KOKUYO products with stories (comics) about them on the back. The comics will be about statio-nery, and will be penned by illustrator Masatoshi Tabuchi.Reading the stories will get you interested in the tools. It is an all-new way to promote a tool.
2.Found Taiwan in the bagFor a limited time only, customers can purchase one of THINK OF THINGS’ s popular office shuttle bags (clear version) stuffed with photos of food and household goods that are popular in Taiwan. The photos are printed on transparent sheets, which makes it look like the real things are inside the clear bags.
Collaborations with Eslite Bookstores
Contact:Go Hoshi /Creative Center/KOKUYO Co., Ltd./Email: [email protected]
NEWS LETTER
RELATED INFORMATION
SPECIAL CONTENTS
June.28.2019 vol.12
The TOT Furniture series adds fresh twists to long-beloved office furniture from KOKUYO using original colors, work surfaces, graphics, and more. These items will change the way you look at fur-niture and inspire you to use it in innovative ways. This furniture will be used for displaying goods at the pop-up shop, but will be delivered to buyers when the event is over.
Make a purchase at the pop-up shop to receive a shopping bag with an original design available exclusively at the pop-up shop.Depending on their purchase total, shoppers may also receive a free novelty item with a THINK OF THINGS original design, such as drinking glasses, stickers, or drip coffee bags.
In honor of Eslite Bookstores’ 30th anniversary, items made in collaboration with THINK OF THINGS are now on sale at Eslite Bookstores. The concept behind the designs is “functional 30.” We took select stationery products from THINK OF THINGS and the long-beloved KOKUYO, and adorned them with check boxes, tick marks, and other markings in sets of 30, adding new, fun ways to use the stationery.These products can be purchased on the Eslite Bookstores online shop (http://bit.ly/31EjXl3) and at Eslite Bookstores locations.Note: These items are not sold at THINK OF THINGS.
The following workshops will be held on weekends during the event.1. Foil stamping a THINK OF THINGS original design on a Field Notebook (Different designs every weekend)2. Attaching an elastic band to a Field Notebook3. “CLIP FACTORY” ‒ Using THINK OF THINGS original tools, bend metal wires to make clips in this workshop.Note: Workshops 2 and 3 will only be held August 2‒4.
Novelty items and shopping bags with exclusive designs
Sales of our original furniture series, TOT Furniture
Original workshops
Collaboration on Eslite Bookstores 30th anniversary products!
Contact:Go Hoshi /Creative Center/KOKUYO Co., Ltd./Email: [email protected]
NEWS LETTER
PARTNER
June.28.2019 vol.12
Eslite Bookstores’ core concept is “Books, and Everything in Between.” Starting out as a bookstore, Eslite focused its efforts on creating places to foster reading and communication about culture, and has grown into Taiwan’s hub for culture and information. In addition to Taiwan, Eslite now has locations in Hong Kong, Suzhou, Shenzhen, and others, with 49 locations in total. They operate not only bookstores, but a wide variety of places that provide culture and content, including galleries, performance halls, movie theaters, and wine sellers, and are even involved in the food service and hospitality industries. This originality has gained Eslite high praise from all around. To give examples, Eslite Spectrum Songyan (Songshan) was listed as one of the “world’ s coolest department stores” by America’ s CNN in 2016, while Time Magazine Asia dubbed Eslite Dunnan Asia’ s best bookstore of 2004. Eslite’ s first location in Japan, Eslite Spectrum Nihonbashi, is scheduled to open in fall 2019.
Eslite Bookstores
Contact:Go Hoshi /Creative Center/KOKUYO Co., Ltd./Email: [email protected]
