Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
HOW DID IT ALL STARTED?
DUBAI DUTY FREE
• Responsible for the duty-free operations at Dubai International Airport and Al MaktoumInternational Airport.
• One of the biggest travel retail operator in the world.
• Main sponsor of the Dubai Tennis Championships.
• Currently employs 6,100 staff from over 45 nationalities, including 27 of its original 100 staff recruited in 1983.
• By the year 2020, it expects business to be in excess of US$3 billion a year, employing between 9,000 and 10,000 people.
• Sponsoring local & international sports events as part of their marketing strategies since 1983.
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
HISTORY TIMELINE
1993
1988
1985
1983
1992
Dubai Duty free opens.
The sales hits $44,000
On the 1st day of business .
DECEMBER 20
Emirates airlines has been
established
Dubai sales turnover pass
$100 million
Dubai Duty Free masters
Snooker tournament
launched with £ 200,000
The 1st Dubai Duty Free
Tennis open takes place
with &1 million prize
money ATP 250
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
2012
2001
1999
1996
2005
• The New Dubai Tennis
Stadium was introduced by
H.H Sheikh Mohamed Bin
Rashed Al Maktoum &
officially named as Dubai
Duty free tennis stadium
• First Dubai World Cup
takes place with a purse
of $4 million
• The Irish Village opens
• First Dubai Shopping
Festival generates $ 400
million
Dubai population passes
860,000 and the emirate
attracts 3.4 million hotel
guests
• Roger Federer &
Andre Agassi played a
friendly game on the
helipad of Burj Al Arab
which was organized
by Dubai Duty Free &
Jumeirah Group
• Dubai Duty Free
Women’s Open
reached $1 million
prize money
First Dubai Duty free Women’s
Open begins with $600,000
prize money
H.H Sheikh Mohamed Bin
Rashed Al Maktoum
attend the final of Dubai
Duty Free Tennis
Championships, the year
of 20th Anniversary.
HISTORY TIMELINE
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
H.H Sheikh Mohamed Bin Rashed Al Maktoum
Vice President & prime minister of UAE and Ruler of Dubai, Patron of DDF
H.H Sheikh Ahmed Bin Saeed Al Maktoum
President of the Dubai Civil Authority, Chairman of DDF
Colm Mcloughlin
Executive Vice Chairman & CEO, DDF
Steve Simon
CEO & Chairman, WTA
H.H Sheikh Hasher Bin Maktoum
President of Tennis Emirates
Alison Lee
ATP Executive Vice-President
Founders & Owners
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
The Dubai Tennis Stadium & The Aviation Club
1993 : 3,500 capacity1996 : 5,000 capacity
Leading concert venue having played to acts such as Sting, Gerri Haliwell, Bryan Adams, Enrique Iglesias, Gloria Gaynor, Coolio, Shaggy, Sash, Boy Zone & many more
DUBAI TENNIS STADIUM
Situated in Garhoud, between the Creek & Dubai International Airport
1993 : 1 center court, 2 Main courts & 2 back courts1996 – 2010 : 1 center court & 5 courts2011 : 1 center court & 6 courts2015 : 1 center court & 12 courts
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
DDF Tennis Championship: Mid of Feb – 1st Week of March
THE AVIATION CLUB
The Aviation Club open its door in 1991 & is now one of the top sports & leisure club
Irish Village & Century Village
Jumeirah Creekside Hotel in 2012
Dubai Tennis Stadium
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
GLOBAL ORGANIZATION FOR TENNIS
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
TOTAL PRIZE MONEY PER TOURNAMENT CATEGORIES
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
POINTS DISTRIBUTION
ATP SINGLES WTA SINGLES
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
TOTAL PRIZE POT FOR DDF TENNIS CHAMPIONSHIP 2018
TOURNAMENT ACHIEVEMENTS
▪ 1999 : Dubai won the ATP world tournament of the year.
▪ The tournament won 12 ATP tournament awards of the year to-date.
▪ 2002 : DDF Tennis Championship was elevated to the ATP international series gold which is the games 3rd highest tier after the 4 grand slams tournament.
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
DUBAI DUTY FREE TENNIS CHAMPIONSHIP WINNERS HISTORY
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
TOURNAMENT OPERATIONS
TOURNAMENT DIRECTOR
Hospitality & Transportation
Medical Team
Technical Team
SecurityAdmin
Department
Sales & Marketing
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
Media & Advertising
Customer Service
Volunteers
WTA Supervisor
ATP Supervisor
Ticket Sales & Systems
GRANDSTAND TICKET▪ WTA EVENT (Opening three days to
Finals)AED 55 – AED 370
▪ ATP EVENTAED 80 – AED 375
*Grandstand tickets are free seating except for dedicated areas for media and sponsors. Prime A,B & VIP seats are avaible on a day to day basis.
▪ Dubai Tennis Stadium Box Office▪ Online Ticketing Website such as
(Time Out Tickets & 800Tickets)▪ DDFC Official Website:
www.dubaidutyfreetennischampionships.com
The Prime A seats on the baseline directly behind the players and the Grandstands are great spots. For the sake of clarity, the seating zones are categorized as follows:
Prime A Seats - the first two rows of seating around Centre Court located on the East and West stands and are on a first come first served basis
Prime B Seats – located in the North stand are also available on a first come, first served basis.
Grandstand Seats – located on East and West sides of the Centre Court high up the stadium.
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
• 3DB• 800TICKETS• ACCESS SECURITY• AFRICAN + EASTERN (STELLA BEER)• AL NABOODA AUTOMOBILES LLC (AUDI)• ALRR CONTRACTING LLC• AMS• ARABIAN RADIO NETWORK• ATP WORLD TOUR• AURORA MEDIA WORLDWIDE UK LTD.• AVENUES ADVERTISING• BRANDPLUS INC.• BYRNE EQUIPMENT RENTAL LLC• CF TENNIS ACADEMY• CORPORATE CONNECTION (NASHUATEC)• DUBAI AIRPORTS – COMMERCIAL & MARKETING• DUBAI CIVIL DEFENCE• DUBAI DUTY FREE STAFF• DUBAI FESTIVALS & RETAILS ESTABLISHMENTS• DUBAI MEDIA INCORPORATED (AL BAYAN)• DUBAI MUNICIPALITY• DUBAI POLICE• DUBAI SPORTS CHANNEL;
• RAVE AUDIO• ROLEX• RTA• TENNIS EMIRATES• THE IRISH VILLAGE• UM MENA• WICKED TENTS• WTA• ZIQITA GULD MEFICAL
RESPONSE & AMBULANCE SERVICES
• DUBAI SPORTS COUNCIL• DUBAI TOURISM & COMERCE
MARKETING (DTCM)• EMIRATES• EMIRATES FACILITY MANAGEMENT• EMIRATES INTEGRA MEDICAL &
SURGERY CENTRE• FANCY TRANSPORT• FEDEX• FP7/DXB• GULF ARENA• GULF NEWS• HANY EL KHAFIEF & LINESPEOPLE• INTERNATIONAL REGIONAL & LOCAL
MEDIA• J.P MORGAN• JACOB’S CREEK• JENNY FLOWERS• JUMEIRAH CREEKSIDE HOTEL• LACOSTE• MASAFI• MOET & CHANDON• PROLAB DIGITAL• PROMOSEVEN SPORTS MARKETING
SPONSORS & SUPPOTERS
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
SPONSORS & SUPPOTERS
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
PROMOTION: LOCALLY & GLOBALLY
LOCALLY
GLOBALLY
➢ Thru Marketing & Public relations such as:Press conference, interviews, iconic photo shoots with the stars as well as tennis clinics, entertainment and special events such as Catch and Win, Fantastic Fan Day, Round Tables, Presentations, Draws etc.➢ Raffle promotion (E.g Guess & win promotion)➢ Thru Local Tournaments
➢ Commercials➢ Prize marketing such as giveaways, rewards &
contest➢ International Tournaments
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
How the tournament secure it’s star players?
▪ Appearance fee (but not anymore)
▪ By providing free airline tickets (roundtrip)
▪ Offering special services such as customized & private tours before the tournaments starts, complimentary transportation & access to VIP locations such as Burj Al Arab, Burj Khalifa, Luxurious tourist spots and the likes.
▪ Commercial Exposure▪ Private Security & safety
control
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
SUCCESS FACTORS
Outcome
Character
Development
Plan
Mindset
1.Teamwork2.Creativity3.Ambition4.Proactivity5.Connections6.Motivation7.Quality
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat
Topic: Dubai Duty Free Tennis Championship Presented by: Ahmed Hany Talaat