Top Objectives:1. Increase web traffic and exposure2. Become definitive authority on Coffee3. Increase sales to coffee centric Food Service

Operators 4. Engage community in conversation5. Manage Reputation for Company6. Tell an accurate story of us

Top Challenges:1. Brand Dominance – not enough people to talk

to on the web2. Exposure on web – not enough visitors – not

enough traffic.3. Need a better understanding of value compared

to competitors4. Not able to tell our story effectively

Your TrafficYour Traffic

Your TrafficYour Traffic

Your TrafficYour Traffic

Your TrafficYour Traffic

Your Keyword PhrasesYour Keyword Phrases

CompetitionCompetition

CompetitionCompetition

CompetitionCompetition

CompetitionCompetition

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Social Media Brand EquitySocial Media Brand Equity

Key People of InfluenceKey People of Influence

Key People of InfluenceKey People of Influence

Key People of InfluenceKey People of Influence

Key People of InfluenceKey People of Influence

Key People of InfluenceKey People of Influence

Social SitesSocial Sites

Social SitesSocial Sites

Social SitesSocial Sites

Social SitesSocial Sites

Authority SitesAuthority Sites

Authority SitesAuthority Sites

Content SitesContent Sites

Content SitesContent Sites

Content SitesContent Sites

Local and Mobile MarketingLocal and Mobile Marketing

• Summary:• There is inconsistency around the brand name and the use of the name online.• The brand equity is wide open allowing you or even a competitor to own that username in

hundreds of Social Sites.• Certain sites such as Facebook, YouTube and your blog have been started but not

properly setup or optimized.• Older content is showing up as a result of no current content such as videos, blog posts,

press releases, podcasts, etc being released by your company.• The company has no authority in their area of expertise in any online site.• There is no evidence of a clear online strategy in place creating a lot of market confusion

and diffusing targeted traffic.

• Suggestions:• By implementing a compelling message to market, a unique selling position and an

effective call to action, Farmer Brothers could increase their market share.• In addition, with a comprehensive setup of Social Sites, Authority Sites, Content Sites,

Blogs, etc would increase exposure and traffic and help increase Search Engine Optimization.

• By creating and implementing a solid content plan, the brand reputation would be protected and an increase of conversation would begin.

• Investors relations and customer relations could be significantly improved when due diligence if performed with current and syndicated content being consistently released.

Your Online OpportunityYour Online Opportunity

Social Media and Internet Marketing vs Your WebsiteSocial Media and Internet Marketing vs Your Website

Our program establishes the foundation and sets up the platform for your success online. Today the basics as it pertains to search engine

registry and social site set up often times will out perform all the advanced strategies. It is designed to create a funnel or effectively a net to capture traffic in your industry for new customers and people looking

for your brand, products and services.

Social Media is more than just……Facebook and TwitterSocial Media is more than just……Facebook and Twitter

Is your company taking advantage of all these

online resources?

• Sales • Marketing • PR • Online Reputation • Key People of Influence• Tech Support • Customer Support

Social Marketing Management Social Advertising Platforms Social Analytics Social Business Software Social Brand Engagement Social Ad Networks

Stream Platforms Social Commerce Platforms Social Data Social TV Social Mobile

What’s the difference between Social Media & Web strategiesWhat’s the difference between Social Media & Web strategies

In social media it’s all about the 3rd party edifying your brand and products as opposed to your edifying yourself. Social Media is

defined as “crowd sourcing” for trust. Your customers can sell your products better than you can and that’s the benefit of social media

today for your web based presence.

What is a PresumerWhat is a Presumer

One of the many advantages of social media today is the customers all line up based on their profile data. You can effectively find all of your

customer’s lined up telling you their likes and dislikes. This is a huge advantage to growing your business today online. We call this customer

acquisition model a Presumer.

A Presumer is a customer before they’re a customer based on their profile data.

Let Customers Promote Your BrandLet Customers Promote Your Brand

Social media has so many advantages to all your forms of marketing. One clear advantage is properly configured; the customers will promote you and your brand better than you can. When a community is set up around your brand, product and

service to empower the customer the customer will do your promotion, marketing, sales and validation through their own efforts. This is effectively free advertising.

Search Engine and Social NetworkSearch Engine and Social Network

Social networks and content networks are essential for your success online. It is easy to build this foundational platform for your success online. Our program focuses on

attracting the search engines and setting up your conversational marketing networks.

Set Up is Essential !!

Paid for vs Organic SearchPaid for vs Organic Search

25% Paid for Search:

•PPC•SEO•CPL•CPA

75% Organic Placement:

•Videos•Photos•Press Release•Articles•Podcast

Organic Search Placement out performs Paid for Search 3 to 1 and its FREE!

Additionally Organic Search lives in perpetuity…

Month 1Month 1

2 Day Unfair Advantage2 Day Unfair Advantage1.1. Define and Target the MarketDefine and Target the Market2.2. Study Keyword and PhraseStudy Keyword and Phrase3.3. Monitor Social ChannelsMonitor Social Channels4.4. Create the Story to ShareCreate the Story to Share5.5. Content StrategyContent Strategy

10 Day Discovery and Plan10 Day Discovery and Plan1.1. Studying Customer PatternsStudying Customer Patterns2. Competitive Intelligence2. Competitive Intelligence3. Media Monitoring3. Media Monitoring

Month 2 & 3Month 2 & 3

Setup InfrastructureSetup Infrastructure1. Social Media Setup2. Content Creation3. Content Syndication4. SEO Campaign5. Social List Building

6 Week Project Timeline6 Week Project Timeline

Setup IncludesSetup Includes

Service Offering Includes: S.M.A.R.T. Report Card Initial Consultation Project Management and Information Gathering Custom Graphics to Brand Your Online Presence Keyword Research & Basic Search Engine Analysis Setup of Tracking and Syndication Tools Setup Online List Manager with Content and Contacts Optimize and Syndicate up to 10 Client Videos Create an Online Company Presence with over 100 Sites Set-up 2 Executives in 20 Sites Set-up 2 Products in 3 Major Search Engines Setup Custom Blog – Optimize and Schedule up to 30 Blog Posts Script and Setup Landing Page & Sales Page Create 3 Mini Commercials and Syndicate Write 900 Status Updates and Submit to over 30 sites Find 20 Blogs for Commenting and Back links Write and distribute 4 Press Releases Create Mobile Site and Mobile Coupon Site Optimize and Populate Twitter, Facebook, Linkedin, Google+, Pinterest Setup, optimize and populate Facebook Fan Page and Group Setup Custom Social Hub Schedule 6 Blog Talk Radio interviews Half day program integration with our staff and yours Over 100 Hours of Ongoing Training Online and Videos Lifetime access to Knowledge Base

Your Your CompanyCompany

Your MessageYour MessageYour Your

SolutionsSolutionsYour ProductsYour ProductsYour EventsYour Events

Month 4Month 4

1.1. Test MediaTest Media2.2. Build CommunityBuild Community3.3. Acquire CustomersAcquire Customers

Month 5 & 6Month 5 & 6

1.1. MonitoringMonitoring2.2. MaintenanceMaintenance

NextNext StepsSteps