Smart Packaging Formula

Dairy Products Industry

• The dairy products industry valued at ~490B USD in 2020 is supposed to grow at a compounded annual growth rate (CAGR) of 2.5% in the coming years as per Dairy Products Market Share & Growth Report, 2020-2027.

• . As the world is shifting towards smart packaging solutions, the dairy industry will also need to adapt technology to not only gain visibility in the supply chain and have better planning of manufacturing and reduce wastage but also to identify the value it adds in consumer engagement and to fight counterfeiting.

Moo-R’ QR codes by Yeo Valley Organic• Yeo Valley Organic with the help of smart packaging solutions has

rolled out QR codes on packaging across all its products as part of the new ‘Put Nature First’ brand platform.

• Consumers can scan the ’Moo-R’ QR codes printed on 100 million products without an app.

• Consumers are redirected to ‘Yeokens’ reward program where they have access to specific product information, brand content and future promotions.

• The dynamic digital experiences adjusts based on the product, customer location and the time of day, according to the company.

QR code on packaging

• Salemville Smokehaus, a brand under DCI Cheese Company launched a promotional campaign by the name of simple pleasures of life which offered coupons and various offers through its QR code on packaging.

• Consumers could simply scan the product and fill in a form to view wine pairings, serving suggestions and recipes.

• One lucky grand prize winner will receive a weekend getaway to a bed and breakfast in Pennsylvania’s Amish country valued at $2,000.

Track and Trace systems

• Although many companies have used the technology for a single use case, the potential of the technology is still untapped by the dairy industry, especially as an anti-counterfeiting solution.

• The scan data is an important source of data which gives company bits of additional information on how and where their product is being consumed.

• Product serialization used in track and trace systems can also be beneficial if used as an anti-counterfeit solution or infiltration alert to notify brands and safeguard them from such risks.

• This use case has been adopted by the pharmaceutical industry and has proven to work.

Sepio Products

• Sepio Products is an IoT platform focused on transforming supply chain security and efficiency by creating unique digital identities for products and shipments and tracking them through their lifecycle.

• Sepio is industry leader in security products and solutions• Sepio has more than 2000 happy customers.• Sepio has rich experience in supply chain & digital technologies.• For more information about Product QR code, visit to our official

website www.sepioproducts.com