Top Chef Producers Sue to Suppress Details of Their Deal With Texas Taxpayer

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hef Producers Sue to Suppress Details of Their Deal With Texas Taxpayers - Dallas Restaurants and Dining - City of Ate

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Top Chef Producers Sue to Suppress Details of Their Deal With Texas TaxpayersBy Joe Tone Tue., Oct. 4 2011 at 4:58 PM Comments (20)

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Chris Christie, the seriously-non-president-running governor of New Jersey, recently pulled

the plug on $420,000 in government subsidiesfor Je rsey Shore , calling the tax incentives"wasteful spending" on a show that poorly represents his state.

Texas Governor Rick Perry's office? It sees nosuch waste in the upcoming season of theBravo's Snooki-free Top Chef . As we reported back in July, the governor's tourism officeagreed to pay an estimated $400,000 to"integrate" the state's "brand" into the show'supcoming season, which starts in November and focuses entirely on Texas.

The question is: What exactly are Texas taxpayers paying for? The state has the answer, but Top Chef's producers are working hard to see that it doesn't give away too much.

These sorts of deals are common in reality television. Top Chef has apparently been"singled out by industry experts" for its creative "brand integration," according to a letterthe show's producers, Los Angeles-based Magical Elves, sent to the Texas attorney general.The producers were hoping the attorney general would intervene in our public recordsrequest.

"Magical Elves and Bravo have been successful at soliciting brand integration and trade-out agreements with over 100 brands ..." the company explained, adding that it applies the

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same tactics to "the location of episodes, including agreements with hotels andgovernment tourism boards." In fact, if the producers had their way, the city of Dallas would have kicked down some cash and other incentives to get the show to shoot in Dallasin previous seasons. The city's film commission turned them down . (The show did shoothere this summer, but with no help from the city.)

When we reported on the $400,000 estimate in July, we didn't have many details, becausethe state didn't want to give many up. Public records showed that Perry's press office wascarefully wording its responses to reporters, telling them that no public money had beenspent to lure the show to Texas. That was technically true, but it ignored the fact that

public money had been promised.

What we did manage to get from the state -- a few emails and the $400,000 estimate, ondisplay below -- didn't say anything about how the money would be spent. In respondingto our records request, the governor's office said it had even more documents it was ready to turn over -- documents that apparently reveal details about the agreement betweenMagical Elves and the state. But because a private company's information was involved,the governor's office asked the Attorney General's Office to first decide whether the recordsshould be released. (Certain proprietary information is exempted from the state's publicrecord laws.)

Despite pleas from Magical Elves, on September 21 the Attorney General's Office ruledthat, yes, whatever the governor's office dug up belongs to the people. Perry's office "may

not withhold any of the submitted information."

But alas: It's never that easy, especially when you're up against guys whose pockets rundeep with reality TV money.

Today I received word that Magical Elves has sued the attorney general, hoping to stop thegovernor's office from turning over some amount of information regarding itsarrangement with Perry's office. According to the lawsuit, which you'll also find below, thedocuments "contain proposals, correspondence, and related documents exchanged in thecourse of confidential negotiations," as well as "details about ... creative elements of TopChef ."

In summary: Top Chef: Texas costs a lot of money to produce. Your taxpayer dollars arehelping produce it. We asked the state to tell us how that money would be spent. The statesaid yes. The state's lawyers said yes. Top Chef said no. Now there's a little fight going on.

And a bunch of lawyers are getting even richer because of it.

We'll keep you posted.

Magical Elves vs. Texas AG

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we want some of that action. throw us a subsidy we'll abandon the hollow tree factoryand relocate to Texas

More Elves.

Nice work.

If'n I had a chance to wine, dine and ya know.. good ol Padma..I'd kick in the 400g.

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I'm gonna low-ball that number and aim for Gail. Not Gael...

"Miscellaneous - $400,000"????!!!! My money???

Right or wrong, this is how/why most businesses move to Texas. They're offered taxbreaks and/or monetary incentives. This is nothing new. Can you see why the statewould do this? I hope so.

I wholly endorse this as long as they don't have Bubba from Tyler on the show. Idon't want people thinking everyone's a redneck around heeerrra. Storage WarsTexas is about to show people the redneck side of Texas.

If you read the docs, which are pretty fuzzy, it is clear that Joe Tone works for theMagical Elves. I don't understand why normally sane people go completely ape shit gagaover anything related to TV or movies. Yes, other businesses get tax breaks, but thesefilm, TV and computer gaming subsidies is often hard cash. The producers play thelocalities and states against each other like a violin.

I think Sloppy Joe has been insinuating the same thing for a while now.

I'm so confused.

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7/8



look at Top Chef's--I mean Magical Elves--Original Complaint, page 2, Para 4, Line 1.

OK. I looked. It says that I'm not a defendant in the lawsuit. Which I'm not. Which isgood, because our lawyer probably has better shit to do. I'm still not following.

You are right. But you are the Joe Tone who requested the information? Soyou are working against the Magical Elves? Or is this just someone else whocoincidentally has your identical name. Inquiring minds want to know, which

Joe Tone are you? And by the way, that ScribD software is really slow and blurry.

I requested the information, and Magical Elves is suing the state to stopthem from giving it to me. Sorry about the software.

Top Chef has filmed in several states. This can't be the first state or city to kick in asizable chunk of dough. Also, as has recently been discussed at length, Texas hasbecome a hot-bed of reality tv. Hard to imagine this show being the only one getting aslice of Texas state money. Not saying any of this makes any possible wrong doing right,but it has to be more wide-spread than only Top Chef Texas

All true, Kelly. And to be fair, there are not really any signs pointing to wrongdoing.Just interesting-doing.

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Kelly 9 months ago

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Anonymous 9 months ago
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8/8


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The problem with these subsidies is that they often aren't tax breaks (implying thateconomic activity has at least taken place) and provide questionable return. Are webasically just paying Top Chef to promote the Texas "brand"? Or are we supposed to seea specific economic benefit in terms of jobs created, taxes paid to the local governments,etc? If all we want to do is promote ourselves, let's just hire an advertising firm and paythem a market rate of compensation that can be RFP'd. Side note, the show doesn'teven air for another couple months and I'm already sick of hearing "Texas-sized","everything's bigger" and seeing the dumb shots of Tom and Padma in faux cowboyattire.

The Observer is being sensationalistic. It has nothing to do with "guys whose pockets rundeep with reality TV money." That's a biased statement designed only to push the buttonsof working-class Americans.

Top Chef is a competition reality show that depends on secrecy above all else to keeppeople watching the show. Of course they're not going to release any details regardinghow they integrated the Texas brand into the show, because it would give away the

challenges that are supposed to be a big reveal in the beginning of every episode.Why wouldn't the Dallas Observer ask the Magical Elves to reveal how they spent themoney AFTER the show airs. The money has already been spent. Nothing is going tochange between now and whenever the season 9 finale airs. The only difference is, theDallas Observer could get an inside scoop on spoilers for the show.

If the Magical Elves refuse to reveal their financial records after the finale, then yeah,throw the book at them. Until then, stop being silly.

This is why Houston isn't represented on the show - the GHCVB refused to kick in$100k+ whereas Austin, San Antonio, and Dallas all paid to be a part of Top ChefTexas.

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j.Ro 9 months ago

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top chef fan 7 months ago

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Documents

Top Chef Producers Sue to Suppress Details of Their Deal With Texas Taxpayer