TOP50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

1617

1819

2021

2223

2425

26272829303132333435363738394041

4243

4445

4647

4849

50

TOP 10 INDONESIAN BRANDS 2017$ = Brand Value US $ million % = Brand Value Change from 2016

BIGGEST-VALUE CATEGORY

The combined value of the BrandZ™ Top 50 Most Valuable Indonesian Brands 2017

Banks are the biggest-value category in the Top 50

Indonesia’s biggest banking brands

71.6BILLION

US $

TOP 50 BRAND VALUE(US$ BILLION)

+8%YOY

% = Brand Value change from 2016$ = Brand Value US $ Million # = Position in ranking

$ = Brand Value US $ Million # = Position in ranking

TOP RISERS

+ 50%

+ 36%

+ 44%

+ 30%

+ 27%

$8,583 $510

$243 $211 $276 #2 #24

#38 #41 #34

$10,537 $8,021 $5,438 $1,829 $243 $211 $184

26.5BILLIONUS $

Total brand value of the seven banks in the ranking

FOOD & DAIRY, SOFT DRINKS AND TOBACCO BRANDS LEAD ON BRAND CONTRIBUTION

51 4 5 10 38 41 46

But digital is still by far the fastest growing with a double digit increase vs. 2016. Digital share of total media spend has doubled in 5 years.

at least

Soft Drinks

Home Care

Food & Dairy

Personal Care

Tobacco

Mobile phone penetration is above 130%

43%of mobile

phone users have

smartphones

+13%

1Banks

$10,537

2Telecom Providers

$8,583 +27%

3Tobacco

$8,297+13%

4Banks

$8,021 +2%

5Banks

$ 5,438 +10%

6Tobacco

$2,411 +7%

7Tobacco

$2,071 -1%

8Tobacco

$2,040 +3%

Gudang Garam

9Tobacco

$2,026 +9%

10Banks

$1,829 +18%

$1,304

#13

+18%

$784

#18

+14%

$541

#21

+9%

$210

#42

+18%

$192

#44

+10%

$159

#50NEW

ADSPEND STILL FAVORS TELEVISION OVER DIGITAL MEDIA

Source: This Year Next Year, 2017, GroupM

Brands in the food & dairy category have performed consistently well in the past year.

FOOD FOR THOUGHT

TV

65.5%

Radio

2.2%

Newspaper

15.1%

Magazines

2.1%Cinema

0.4%

Outdoor

2.8%

Internet

11.9%

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#39OVERALL OUT OF

80 COUNTRIESTo find out more about BEST COUNTRIES visit:

https://www.usnews.com/news/best-countries

% = Brand Value change from 2016 # = Position in ranking $ = Brand Value US $ Million

Brand contribution measures the influence of the brand alone, excluding financials or other factors, on the brand in the mind of the consumer. It is measured on a scale of 1 to 5, with 5 the highest.

Download the full report at www.brandz.com