THE SOCIAL WORLD CUP Soccer’s Rise in the U.S.

2010 WORLD CUP REACHED

about one-third of all U.S. Internet users

from 2006

(37% of all U.S. TV Viewers)

26%

112 Million Americans

2nd

64 MillionPeoplevisited a World Cup-related website such as ESPN.com, Univision.com, FIFA.com, or Yahoo! Sports

most popular sports video game in the U.S. behind the Madden Franchise

FIFA Soccer is theFIFASOCCER

(Source: Nielsen, ESPN)

Since Then, Popularity Has Only Continued to Grow

LIONEL MESSI

RANKED:

among all ages8thRANKED:

among ages 12-244th

RANKED:

among ages 12-247th

is the first soccer player to crack into the top 10 favorite athletes among Americans

Ranks high especially with younger AmericansCRISTIANO RONALDO

RANKED:

among all ages21st

(Source: ESPN)

Soccer is King

TwitterFacebookTOP 10 ATHLETES

ON FACEBOOK TOP 10 ATHLETES

ON TWITTER BY FOLLOWERS

Cristiano Ronaldo* Lionel Messi* David Beckham* Dwayne Johnson (The Rock)

Ricardo Kaká* Michael Jordan John Cena Neymar Júnior* Kobe Bryant Andrés Iniesta*

75M54.6M34.6M30M26.2M25.4M20.5M18.3M18.2M17.1M

Cristiano Ronaldo* Ricardo Kaká*LeBron JamesNeymar Júnior*Ronaldinho Gaúcho*Wayne Rooney* Shaquille O’NealAndrés Iniesta*Gerard Piqué*Xabi Alonso*

24.8M18.2M11.8M9.9M8.6M8.2M8.1M8.1M7.9M6.7M

*Denotes Soccer Player *Denotes Soccer Player

(Source: FanPageList.com)

Real-Time Equals Real Opportunity

Out of those who saw Oreo’s “DUNK IN THE DARK” tweet before or after the Super Bowl

On the post via Social Media

© GroupM Next, April 2014

RETWEETED LIKED COMMENTED

31%

(Source: GroupM Next)

Favorite U.S. Sports Among Ages 12-24

(Source: ESPN)

NFL

24%

NBA

13%

NCAAFootball

9%

MLB

8%

NCAABasketball

5%

NHL

4%

ProfessionalSoccer

14%

SPORTS MAKE A PLAY IN SOCIAL

of sports fans check social media while attending a sporting event

63%

(Source: Google)

83%

of sports fans check social media during a game

156Clubs with Channels Soccer News Channels Leagues with Channels Soccer Channels

Refers to “official” videos

49 24 250+

(Source: Google)

YouTube Reaches More Soccer Enthusiasts Than Any Other Leading Portal or Social Media Site

FOLLOWERS PER TEAM (AVG)

840K

LIKES PER TEAM (AVG)

6.3MEPL(English Premier League)

NBA

NFL

MLB

NHL

620K2.9M

380K2M

320K1.3M

250K600K

HOW DO YOU USE TWITTER WHEN ITCOMES TO PROFESSIONAL SOCCER?

HOW DO YOU USE FACEBOOK WHEN ITCOMES TO PROFESSIONAL SOCCER?

48%Keep up with breaking news

45%

40% 47%Follow or connect with favorite teams

42%Read articles and columns

32%

28%

Follow or connect with favorite players

36%

33%Talk soccer with my friends

29%

15%

Meet new people who are fans of my team

22%

18%

Follow or connect with soccerjournalist and/or analyst

21%

13% 14%

Taunt fans of other teams

(Source: FanPageList.com)

(Source: GroupM Next)