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Top 10 Out of Home Categories
Top 10 Out of Home Categories, Feb ‘14 – Jan ‘15
Total Year Expenditure: £1bn.Source: Category Expenditure NMR. Total Year Expenditure Outsmart
Retail
Media
Cosmetics & Personal Care
Motors
Travel & Transport
Food
Drink
Finance
Telecoms
Entertainment & Leisure
0 20 40 60 80 100 120 140 160
34
34
35
44
54
55
71
74
105
144
£m
Top 10 Out of Home Categories, Jan – Dec 2014
Total Year Expenditure: £1bn.Source: Category Expenditure NMR. Total Year Expenditure Outsmart
Retail
Media
Cosmetics & Personal Care
Motors
Travel & Transport
Food
Drink
Finance
Telecoms
Entertainment & Leisure
0 20 40 60 80 100 120 140 160
33
34
35
45
51
55
70
76
103
146
£m
Top 10 Out of Home Categories, Jan – Dec 2013
Total Year Expenditure: £990mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Cosmetics & Personal Care
Retail
Computers
Travel & Transport
Motors
Food
Drink
Finance
Telecoms
Entertainment & Leisure
0 20 40 60 80 100 120 140 160 180
29
30
36
41
51
51
69
79
123
164
£m
Top 10 Out of Home Categories, Jan-Dec 2012
Total Year Expenditure: £970.1mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Govt,social,political Organis
Business & Industrial
Media
Motors
Travel & Transport
Food
Finance
Drink
Telecoms
Entertainment & Leisure
0 20 40 60 80 100 120 140 160
27
29
35
46
47
59
59
73
141
147
£m
Top 10 Out of Home Categories, Jan-Dec 2011
Total Year Expenditure: £886.3mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Govt,social,political Organis
Cosmetics & Personal Care
Travel & Transport
Retail
Motors
Food
Finance
Drink
Telecoms
Entertainment & Leisure
0 20 40 60 80 100 120 140 160
25
29
36
38
45
52
54
59
95
149
£m
Top 10 Out of Home Categories, Jan-Dec 2010
Total Year Expenditure: £881mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Govt,social,political Organis
Travel & Transport
Motors
Food
Media
Finance
Drink
Retail
Telecoms
Entertainment & Leisure
0 20 40 60 80 100 120
29
36
43
45
51
54
55
71
83
102
£m
Top 10 Out of Home Categories, Jan-Dec 2009
Total Year Expenditure: £782.1mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Cosmetics & Toiletries
Food
Motors
Govt, Social, Political Organis
Travel & Transport
Finance
Retail
Telecomms
Drink
Entertainment & The Media
0 20 40 60 80 100 120 140 160
24
34
37
39
45
47
70
74
81
141
£m
Top 10 Out of Home Categories, Jan-Dec 2008
Business & Industrial
Food
Govt,social,political Organis
Travel & Transport
Retail
Motors
Drink
Finance
Telecomms
Entertainment & The Media
0 20 40 60 80 100 120 140 160
33
35
39
56
58
62
62
89
101
148
£m
Total Year Expenditure: £938.7mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Top 10 Out of Home Categories, Jan-Dec 2007
Business & Industrial
Govt,Social,Political Organis
Travel & Transport
Food
Drink
Retail
Finance
Motors
Telecomms
Entertainment & The Media
0 20 40 60 80 100 120 140 160 180 200
29
38
54
57
62
65
66
76
102
172
£m
Total Year Expenditure: £975.7mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Top 10 Out of Home Categories, Jan-Dec 2006
Cosmetics & Toiletries
Food
Govt,Social,Political Organis
Finance
Travel & Transport
Drink
Motors
Retail
Telecomms
Entertainment & The Media
0 20 40 60 80 100 120 140 160 180
35
36
40
52
54
56
58
65
102
156
£m
Total Year Expenditure: £932.5mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Top 10 Out of Home Categories, Jan-Dec 2005
Cosmetics & Toiletries
Drink
Govt,Social,Political Organis
Travel & Transport
Retail
Food
Finance
Motors
Telecomms
Entertainment & The Media
0 20 40 60 80 100 120 140 160
39
39
43
53
56
58
61
62
86
136
£m
Total Year Expenditure: £896.8mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Top 10 Out of Home Categories, Jan-Dec 2004
Total Year Expenditure: £847.8mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Household Stores
Govt,Social,Political Organisations
Travel & Transport
Retail
Cosmetics & Toiletries
Finance
Food
Motors
Telecomms
Entertainment & The Media
0 20 40 60 80 100 120 140 160
31
40
44
47
51
56
59
66
75
140
£m
Top 10 Out of Home Categories, Jan-Dec 2003
Household Stores
Drink
Travel & Transport
Retail
Cosmetics & Toiletries
Finance
Food
Motors
Business & Industrial
Entertainment & The Media
0 20 40 60 80 100 120 140
29
29
38
42
43
48
69
76
82
125
£m
Total Year Expenditure: £786.4mSource: Category Expenditure NMR. Total Year Expenditure Outsmart
Top 10 Out of Home Categories, Jan-Dec 2002
Cosmetics & Toiletries
Drink
Retail
Travel & Transport
Finance
Business & Industrial
Food
Motors
Entertainment & The Media
0 20 40 60 80 100 120 140
36
38
49
49
52
54
55
62
130
£m
