Upload
alicia-bell
View
217
Download
1
Embed Size (px)
Citation preview
Top 20 outdoor advertisers, Feb ‘14 - Jan ‘15
Total Year Expenditure: £1bn.Source: NMR and Outdoor Media Centre
Samsung E1 Entertainment
ITVAmerican Express
Halifax Wm Morrison
Ford MotorAsda
Coca Cola Vodafone
Ee Everything EverywhereHeineken
Warner Bros Distributors Unilever
Mcdonalds Twentieth Century Fox Film
O2 Kentucky Fried Chicken
Talktalk British Sky Broadcasting
0 5 10 15 20 25 30 35
7 7 7 7 7 7
8 9 9
10 10
11 11 11
12 12 12
13 18
29
£m.
Top 20 outdoor advertisers, Jan - Dec 2014
Total Year Expenditure: £1bn.Source: NMR and Outdoor Media Centre
Ford Motor Universal Pictures
Wm Morrison E1 Entertainment
Halifax ITV
AsdaCoca Cola
Ee Everything Everywhere Samsung
Vodafone O2
Warner Bros Distributors Heineken Unilever
Mcdonalds Twentieth Century Fox Film
Kentucky Fried Chicken Talktalk
British Sky Broadcasting
0 5 10 15 20 25 30 35
7 7 7
8 8 8
9 9 9 9 9
10 10
11 11
12 12
13 19
29
£m.
Top 20 outdoor advertisers, Jan - Dec 2013
Total Year Expenditure: £990mSource: NMR and Outdoor Media Centre
Ford Motor Sony Mobile
Universal Pictures Molson Coors
Bt Ee Everything Everywhere
AsdaTalktalk
Warner Bros Heineken
E1 Entertainment Kentucky Fried Chicken
Coca Cola Lloyds Bank Mcdonalds
Twentieth Century Fox Unilever
Vodafone Samsung
British Sky Broadcasting
0 5 10 15 20 25 30 35 40
7
8
8
8
9
9
10
10
10
11
11
12
12
12
13
14
14
16
23
37
£m
Top 20 outdoor advertisers, Jan-Dec 2012
Total Year Expenditure: £970.1mSource: NMR and Outdoor Media Centre
Virgin MediaLloyds Tsb
Asda Halifax
Twentieth Century Fox Warner Bros
HeinekenCoca Cola
BtHutchison 3g
Kentucky Fried Chicken Universal Pictures
British AirwaysVodafone
Mcdonalds Glaxosmithkline
News Intl Newspapers Samsung
Ee Sky
0 5 10 15 20 25 30 35 40 45
9
9
9
10
10
10
10
11
11
11
12
12
12
13
13
15
17
19
19
39
£m
Top 20 outdoor advertisers, Jan-Dec 2011
Total Year Expenditure: £697.6mSource: NMR and Outdoor Media Centre
NatwestMarks & Spencer
O2 Tesco
Lloyds TsbSamsung
Anheuser Busch InbevGlaxosmithkline
Warner Bros Unilever
Twentieth Century Fox Film Kentucky Fried Chicken
Universal Pictures Paramount Pictures
KelloggsCoca Cola
Mcdonalds Vodafone
Everything EverywhereBritish Sky Broadcasting
0 5 10 15 20 25 30 35
7 7 7 7 7 7
8 9 9 9
10 11 11
12 12
13 14 14
16 29
£m
Top 20 outdoor advertisers, Jan-Dec 2010
Total Year Expenditure: £879.8mSource: NMR and Outdoor Media Centre
Anheuser Busch InbevConservative & Unionist Cen Office
Paramount PicturesUniversal Pictures
Channel 4 Lloyds Tsb
Talktalk Kentucky Fried Chicken
Marks & SpencerTmobile NetworkGlaxosmithkline
Twentieth Century Fox Vodafone
Bt Kelloggs
Warner BrosMcdonalds
Unilever Coca Cola
British Sky Broadcasting
0 5 10 15 20 25 30 35
7 7 7 7
8 8 8
9 9 9
10 10 10
11 11 11
14 14
16 30
£m
Top 20 outdoor advertisers, Jan-Dec 2009
Total Year Expenditure: £782.1mSource: NMR and Outdoor Media Centre
7
7
7
7
7
8
8
10
10
11
11
11
13
13
14
14
15
17
18
18
0 2 4 6 8 10 12 14 16 18 20
SONY ERICSSON
UNIVERSAL PICTURES
NESTLE
SONY PICTURES
CADBURY TREBOR BASSETT
TESCO
KENTUCKY FRIED CHICKEN
VIRGIN MEDIA
COORS BREWERS
ANHEUSER BUSCH INBEV
TWENTIETH CENTURY FOX
TMOBILE
ORANGE
GLAXOSMITHKLINE
COI
UNILEVER
MCDONALDS
COCA COLA
VODAFONE
BRITISH SKY BROADCASTING
£m
Top 20 outdoor advertisers, Jan-Dec 2008
Total Year Expenditure: £938.7mSource: NMR and Outdoor Media Centre
7
7
7
7
8
8
8
8
9
9
10
10
11
12
14
15
15
15
18
19
0 2 4 6 8 10 12 14 16 18 20
HUTCHISON 3G
GLAXOSMITHKLINE
DFS FURN
KENTUCKY FRIED CHICKEN
TESCO
BARCLAYS
HALIFAX
BT
SAMSUNG
NOKIA
ORANGE
BRITISH GAS
UNIVERSAL PICTURES
UNILEVER
VIRGIN MEDIA
COI COMMUNICATIONS
COCA COLA
BRITISH SKY BROADCASTING
TMOBILE
VODAFONE
£m
Top 20 outdoor advertisers, Jan-Dec 2007
Total Year Expenditure: £975.7mSource: NMR and Outdoor Media Centre
8
9
9
10
10
10
10
10
10
10
11
11
12
12
12
13
16
16
18
19
0 2 4 6 8 10 12 14 16 18 20
RENAULT
UNIVERSAL PICTURES
MCDONALDS
BRITISH GAS
ENTERTAINMENT FILMS
BANK OF SCOTLAND
BT
UNILEVER
COCA COLA
NOKIA
WARNER BROS
INTERBREW
MULLER DAIRY
ORANGE
O2
TMOBILE
VIRGIN MEDIA
COI COMMUNICATIONS
VODAFONE
BRITISH SKY BROADCASTING
£m
Top 20 outdoor advertisers, Jan-Dec 2006
Total Year Expenditure: £932.5mSource Nielsen and Outdoor Media Centre
7
8
8
9
9
9
9
9
9
10
10
10
12
13
13
14
16
18
19
20
0 5 10 15 20 25
RENAULT
ENTERTAINMENT FILMS
MARKS & SPENCER
YELL
COLUMBIA TRISTAR FILMS
TRANSPORT FOR LONDON
BUENA VISTA INTL
KENTUCKY FRIED CHICKEN
BT
NESTLE
TWENTIETH CENTURY FOX
UIP UNITED INTL PICTURES
COI COMMUNICATIONS
TMOBILE
DFS FURNITURE
O2
BRITISH SKY BROADCASTING
ORANGE
VODAFONE
UNILEVER
£m
Top 20 outdoor advertisers, Jan-Dec 2005
Total Year Expenditure: £896.8mSource: Nielsen and Outdoor Media Centre
7
8
8
8
8
8
8
9
9
9
9
9
11
12
12
14
15
16
16
41
0 5 10 15 20 25 30 35 40 45
CHANNEL 4
BUENA VISTA INTL
NESTLE
KENTUCKY FRIED CHICKEN
WARNER BROS DISTRIBUTORS
CADBURY TREBOR BASSETT
MASTERFOODS
DFS FURNITURE
TWENTIETH CENTURY FOX
ENTERTAINMENT FILMS
FORD
BRITISH AIRWAYS
BRITISH SKY BROADCASTING
ORANGE
UIP UNITED INTL PICTURES
VODAFONE
TMOBILE
O2
COI COMMUNICATIONS
UNILEVER
£m
Top 20 outdoor advertisers, Jan-Dec 2004
Total Year Expenditure: £847.8mSource: Nielsen and Outdoor Media Centre
7
7
8
8
8
8
9
9
10
10
10
12
12
13
13
13
14
14
15
21
0 5 10 15 20 25
PROCTER & GAMBLE
EASYJET
HUTCHISON 3G
WARNER BROS DISTRIBUTORS
CADBURY TREBOR BASSETT
ORANGE
T-MOBILE
BUENA VISTA INTL
ENTERTAINMENT FILMS
NESTLE
BBC
FORD
BT
UIP UNITED INTL PICTURES
BRITISH SKY BROADCASTING
MASTERFOODS
COI COMMUNICATIONS
O2
LEVER FABERGE PERSONAL CARE
LEVER FABERGE HOME CARE
£m
Top 20 outdoor advertisers, Jan-Dec 2003
Total Year Expenditure: £786.4mSource: Nielsen and Outdoor Media Centre
6
7
7
8
8
8
8
8
9
9
9
9
10
11
11
12
13
13
13
17
0 2 4 6 8 10 12 14 16 18 20
DIRECT LINE
TESCO
VODAFONE
CADBURY TREBOR BASSETT
BRITISH SKY BROADCASTING
O2
BRITISH TELECOM
COI COMMUNICATIONS
ENTERTAINMENT FILMS
BUENA VISTA INTL
LEVER FABERGE PERSONAL CARE
PROCTER & GAMBLE
NESTLE
HUTCHISON 3G
BBC
ORANGE
FORD
MASTERFOODS
UIP UNITED INTL PICTURES
LEVER FABERGE HOME CARE
£m
Top 20 outdoor advertisers, Jan-Dec 2002
Total Year Expenditure: £701.5mSource: Nielsen and Outdoor Media Centre
5
5
6
6
7
7
7
7
7
8
8
8
8
8
9
10
10
11
13
13
0 2 4 6 8 10 12 14 16
GO FLY
COCA COLA
EASYJET
DIAGEO
VAUXHALL
TWENTIETH CENTURY FOX
ORANGE
NESTLE
ENTERTAINMENT FILMS
UIP UNITED INTL PICTURES
COI COMMUNICATIONS
WARNER BROS DISTRIBUTORS
LEVER FABERGE HOME CARE
BUENA VISTA INTL
BRITISH TELECOM
LEVER FABERGE PERSONAL CARE
FORD
BBC
TOBACCO
MASTERFOODS
£m