Embed Size (px)
Citation preview
Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com/press | tbfurniture.com
FOR IMMEDIATE RELEASE October 12, 2018
For Further Information For Tommy Bahama Shannon Baugh Orsi Public Relations 336.474.5462 Greg Lutchko, 323.874.4073 [email protected] [email protected]
Tommy Bahama Outdoor Living Introduces Pavlova The High Style of Classic Design Moves Outdoors
HIGH POINT, NC – Quintessential outdoor living blends distinctive styling with a relaxed conversational layout and exceptional seating comfort. Tommy Bahama Outdoor Living is pleased to announce the introduction of Pavlova – a new portfolio of outdoor designs poised to set a benchmark for classic styling. The collection will be shown at the High Point Market, October 12-17, 2018 in Lexington’s main showroom at 1300 National Highway. “The prevailing trend in outdoor living emphasizes clean lines and a classic design aesthetic,” said Phil Haney, President and CEO of Lexington Home Brands. “In developing Pavlova, we saw an opportunity to create a fresh new traditional look by exploring a styling direction that emphasized sweeping contours and graceful curves.” Designs in the collection draw from classic architectural references, featuring intersecting arches and spherical post caps. Occasional tables reinforce that look, with straight lines, flared legs, cross-stretcher bases and tops that emulate honed limestone. The lightly-textured graphite finish highlights the fluid lines of the frames against dramatic textile correlations for a sophisticated look. “Styling in Pavlova is best described as classic with a twist,” continued Haney. “When you consider the outdoor living space, its backdrop is generally the architecture of the home. For the majority of our consumers, that look is classic or traditional. In those cases, modern lines can create a disconnect. We believe Pavlova bridges the gap, offering a classic yet current portfolio that complements the styling of a majority of today’s residences.”
Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com/press | tbfurniture.com
For outdoor dealers, a new selling feature in Pavlova will be the addition of a stocking program offering standard cushions on any dining chair or deep seating frame. This standard cushion will be upholstered in a correlation of SunbrellaÒ fabrics, with a natural canvas coloration on the cushion and contrast welts in dark graphite. This stocking program will offer dealers a highly saleable correlation, branded SunbrellaÒ fabrics, quick delivery and a more aggressive price point. “The vast majority of our business in Tommy Bahama Outdoor Living involves full customization,” concluded Haney. “But the addition of this new stocking program will offer dealers a great look, immediate delivery, a SunbrellaÒ performance story and the national recognition of the Tommy Bahama brand – all at a strong relative value. Particularly for a seasonal business, where inventory risk is a significant variable, we believe this program will prove a meaningful competitive advantage.” Pavlova will be introduced at the High Point Market, October 12-17, 2018 in the Lexington Home Brands Showroom located at 1300 National Highway. Lexington is also celebrating the grand opening of The Design Center @ Lexington Home Brands on the third floor of their iconic showroom on National Highway. A 25,000 square foot space has been transformed into a curated presentation capturing the essence of luxury home fashion and high-end interior design today. Guests will enjoy an inspiring workspace, with natural light, outdoor balconies, resources for every design project, and a café to fuel their creativity.
Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com/press | tbfurniture.com
The grand opening celebration will take place on Monday October 15th from 3:00 – 6:00 pm. Special guest Barclay Butera will join the group for cocktails and canapes, toasting to the dedication of this remarkable space and Lexington’s continued commitment to innovative and exceptional design. Complimentary parking is available at Lexington’s main showroom and a gourmet lunch is served daily. Private transportation to and from the main showroom departs every ten minutes from the Lexington Design Studio in downtown High Point, directly across from IHFC. The service operates daily from 8:00 am to 6:00 pm or until the last guest is accommodated. For more information or appointments, call 336.474.5555 or email [email protected].
ABOUT LEXINGTON HOME BRANDS Lexington Home Brands is a global manufacturer and marketer of residential and contract furnishings, recognized as an industry leader in design innovation and lifestyle merchandising. With a legacy dating back to 1903, the company's diverse assortment includes wood and upholstered furniture at medium-to-upper price points across every relevant style category, from classic to contemporary. The company’s portfolio of brands includes LexingtonÒ, Tommy Bahama HomeÒ, Tommy Bahama Outdoor LivingÒ, SlighÒ, ArtisticaÒ and Barclay Butera ®. Products are distributed through home furnishings retailers, interior design professionals, to-the-trade showrooms and select Internet retailers. Headquartered in High Point, North Carolina, the company has showrooms in High Point, New York and Denver. For additional information, visit lexington.com.
ABOUT TOMMY BAHAMA Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE: OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 16 of which offer a Tommy Bahama Restaurant & Bar. For more information, please visit www.tommybahama.com.
Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com/press | tbfurniture.com
CONNECT WITH US
#LHBDesign
facebook.com/lexington pinterest.com/lexhomebrands instagram.com/lexhomebrands twitter.com/lexhomebrands youtube.com/lexingtonfurniture vimeo.com/lexhomebrands
DIGITAL PRESS CENTER
Visit our online press center to access the most current press releases and hi-res imagery:
www.lexington.com/press
