Today I will: be introduced to process of promotion and types of promotionSo I can: Understand the procedure to determine Promotional MixI will know I’m successful when: I can identify the Promotional Mix of specific products and enhance my decision making as a consumer

Promotion #1

Text Books needed todayRead pages 394 – mid 397

Promotion = persuasive communication

Process of Promotion . . . .

1. Attract attention2. Build interest3. Build desire4. Ask for action

Types of Promotion

Personal selling – use of sales representatives who generate direct contact with customers or prospectsAdvertising – one-way communication about a product with a potential customerDirect Marketing – promotional message to a specific group of customers (print, phone, email or text)Sales promotion – activities directed at retail customers or business (industrial) to boost sales Public Relations – activities that enable an organization to influence a target market

Developing a Promotional Mix

Promotional Mix Choices

AnalyzeProductUtilities

Connect to Target Market

by developing campaign and . . .

1. What are the objectives?

2. Design the specific promotional message (images, words,

sound, etc)

3. Select promotional activities (consumer and/or trade

promotions)

4. Set a budget

5. Analyze results

Table Assignment1) Pick a specific product.2) Brainstorm ways you believe the Promotional Mix (from list below) is used3) Write your ideas down on your notes4) We will select randomly to share with the entire class

• Personal selling – use of sales representatives who generate direct contact with customers or prospects

• Advertising – one-way communication about a product with a potential customer• Direct Marketing – promotional message to a specific group of customers (print or

email)• Sales promotion – activities directed at business or retail customers to boost sales• Public Relations – activities that enable an organization to influence a target market