Consumer Distribution Channels

Today I am: Comparing channels of distribution for consumer productsSo I can: Identify businesses functioning within the five (5) different channelsI will know I’m successful when I can: Make effective distribution channel decisions

You WILL need a text book today

Two general types of distribution channels

Consumer

Industrial

Five Channels

Four Channels

Within consumer and industrial markets there are two types of distribution

Direct Distribution – producer sells goods/services directly to the customer

Indirect Distribution – involves one or more intermediaries

Consumer Distribution ChannelManufacturers/Producers

Agents

Wholesalers

Retailers

Consumers

A B C D E

At your table:1) Using the information

starting on page 496 of the text book, brainstorm with your table group and try to come up with examples of each distribution channel..

• Channel A• Channel B• Channel C• Channel D• Channel E2) Within Channel A, there

are six methods of direct distribution. Provide a specific example for each (name the company).

Excellence or No!1 2 3 4 5 6 7 8

A

B

C

D

E

= Excellence = No!