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Tobacco Retail LicensingTobacco Retail LicensingOne City at a TimeOne City at a Time
Riverside County, CaliforniaRiverside County, California
Martin BaxterMartin Baxter(760)863-7548(760)863-7548
[email protected]@[email protected]@adelphia.net
The Retailers Have a RoleThe Retailers Have a Role
2001: The percentage of California 2001: The percentage of California retailers illegally selling tobacco to kids hit retailers illegally selling tobacco to kids hit the highest level in four years at 17.1 the highest level in four years at 17.1 percent, up 33.6 percent from the year percent, up 33.6 percent from the year before (2000).before (2000).
What IS Licensed?What IS Licensed?
Alcohol Alcohol security alarms security alarms bottled water bottled water hair salon hair salon
Selling Selling Tobacco IS Tobacco IS
NOT NOT Licensed!Licensed!
Kills 1 of 3Kills 1 of 3usersusers
California is Not Always the California is Not Always the Leader In Tobacco PreventionLeader In Tobacco Prevention
Almost half of the nation’s states (24) Almost half of the nation’s states (24) require a license to sell tobacco with strict require a license to sell tobacco with strict penalties for selling tobacco to minors, but penalties for selling tobacco to minors, but California does not.California does not.
The local communities must lead the The local communities must lead the way…over 30 cities in CA have licensing way…over 30 cities in CA have licensing laws for selling tobacco.laws for selling tobacco.
Tobacco Retail LicensingTobacco Retail LicensingWhat are the benefits?What are the benefits?
Sends a message to all tobacco retailers that a community is Sends a message to all tobacco retailers that a community is serious about protecting kids from tobacco products.serious about protecting kids from tobacco products.
Helps determine who is selling tobacco.Helps determine who is selling tobacco.
Increases compliance with all tobacco-related laws by Increases compliance with all tobacco-related laws by creating a greater deterrent than fines alone for violating the creating a greater deterrent than fines alone for violating the law.law.
Creates a level playing field for the business community.Creates a level playing field for the business community.
Licensing and related enforcement are very cost-effective Licensing and related enforcement are very cost-effective measures for saving lives (up to 1,000 times as cost-effective measures for saving lives (up to 1,000 times as cost-effective as mammography), according to research.as mammography), according to research.
How Are Tobacco Companies How Are Tobacco Companies Involved?Involved?
In the past, the tobacco industry has In the past, the tobacco industry has supported preemption language in proposed supported preemption language in proposed state licensing laws to establish weak state licensing laws to establish weak requirements that cannot be enhanced at the requirements that cannot be enhanced at the local level. local level.
Riverside County Approach to Riverside County Approach to Tobacco Retail LicensingTobacco Retail Licensing
Creating Community SupportCreating Community Support
Educating Policy MakersEducating Policy Makers
Technical AssistanceTechnical Assistance
Creating Community SupportCreating Community Support
Combining forces Combining forces Presentations/petition signingPresentations/petition signingLetters of SupportLetters of SupportCoalition Letters to EditorCoalition Letters to Editor
Educating Policy MakersEducating Policy Makers
Kits developed and used by CoalitionKits developed and used by Coalition Educate key city council memberEducate key city council member Correction: don’t educate city attorney 1Correction: don’t educate city attorney 1stst
Technical AssistanceTechnical Assistance
City, Law Enforcement, and DA’s OfficeCity, Law Enforcement, and DA’s Office Training enforcement, selling enforcementTraining enforcement, selling enforcement Paperwork flowPaperwork flow Owners educated and staff trainingOwners educated and staff training STORE materialsSTORE materials
SummarySummary
What is licensing (similar to alcohol sales)What is licensing (similar to alcohol sales)
TRL is happening at the city level instead of TRL is happening at the city level instead of county or state level (30 cities in CA 10/02)county or state level (30 cities in CA 10/02)
The tobacco industry is involvedThe tobacco industry is involved
Riverside County approachRiverside County approach1.1. Creating Community SupportCreating Community Support2.2. Educating Policy MakersEducating Policy Makers3.3. Technical Assistance (training, enforcement)Technical Assistance (training, enforcement)
