To what extent is a rival business more or less competitive than the business you have chosen?

The Fruit Basket

Matt Sparshott

Task 1

Content Page

• Page 1 Locations of the fruit basket • Page 2 The Location of the Competetors • Page 3 The percentage of produce that comes from local sources• Page 4 Advertising• Page 5 • Page 6• Page 7 • Page 8• Page 9 • Page 10

The Location

A = The Gosport Fruit BasketB = The Stubbington Frut Basket

• The compettors for the for the stubbington Fruit basket is the following:• Co-op 1)• Iceland• Asda• First Picture labled 1) of A is Iceland. This is helpful for my assessment due to the fact that the Stubbington Fruit Basket is included in to the image. This links to thesupport of how far the shops are close to each other and how much of a competition there is between the two shops: Iceland and The Fruit Basket.

• The second picture labled 2) of A is the Fareham Asda. This picture is also helpful for my assessment. This is because I can link this picture to my main Task 1 question.‘To what extent is a rival business more or less competitive Than the business you have chosen?‘

What percentage of your produce comes from local sources?

Local = 15%London = 60%

Southampton = 25%

LocalLondonSouthampton

Advertising

• What types of advertising do you use?• Facebook• The Newspaper• Stubbington choice • The Informer

• Most business use Facebook as a website for advertising. This is because a lot of people use Facebook and there are so many people on it at a time. This then increases the percentage of the customer to find the advert on Facebook by looking on there news feed.