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To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

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Page 1: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays
Page 2: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

To keep our viewers engaged with ourscreens, we maintain a balance ofadvertisements with informative,relevant and entertaining content:

● Local weather & local news

● Sports, entertainment & world news

● Games, fun facts, trivia

IS ENGAGING

Page 3: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

Our Clients like us because:● We target specific demographics by choosing the categories or regions that

best fit your business● Play different messages depending on category, holidays or geographic location

IS FLEXIBLE

“Illiana Indoor Billboards has been a great way to advertise our business within our community and surrounding communities. - We have had guests comment that they have seen our ads on Illiana Indoor Billboard's elsewhere that reminded them to make their reservation with us.”

Valerie DeMay

“Illiana Indoor Billboards provides very cost effective marketing for any and all businesses. The planning and customer service is excellent.”

David M Adams

Page 4: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

It is becoming increasinglydifficult to target consumers:

● People are listening to less radio

● People are watching less cable TV

● People are reading less print

● People are using ad-blockers,

streaming media, DVRs

Solution: Target consumerswhere they eat, shop,exercise and have fun

CONSUMER BEHAVIORAL TRENDS

Page 5: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

Food & Beverage Health & Fitness

Automotive Retail

● Taco Bell

● JJ Kelley’s

● Lynnie Ques

● Avolve Fitness

● Glass Court

● Wheatland

● Bragg’s Auto

● Fine Tune

● Honest-1

● Most Feed

● Water’s Edge

● Eden Florals

Page 6: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

Entertainment Beauty

Medical Services

● Balmoral Park

● Dream

Vacations

● Active Edge

● Lather Lounge

● Alume Salon

● Snips Snips

● Becker Dental

● Main Street

Optical

● Cryo Freeze

● Miss Print

● Quik Scripts

● Guy’s Cycle

Page 7: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

HOST MAP LOCATIONS

Over 80 Locations!

Page 8: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

● Out of Home is the only traditional media category that is growing this year

● This growth has been driven exclusively by massive Digital Out of Home growth

● Why is traditional media stagnating, and why is digital out of home growing?

TRENDS

Page 9: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

● Highly impactful

● Target audiences in real-world, specific locations – where consumers go in their day to day lives •

● Viewers can not skip or fast forward ads

● Top of mind awareness

● Word of mouth

● Target the type of locations customers frequently visit

● Front line of reinforcing existing branding efforts

DIGITAL OUT OF HOME

Page 10: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

IMPACTFUL: 55% say they were

“highly engaged” by the ad’s message

NOTICED: 71% say digital billboards

stand out better than online ads

HELPFUL: 85% of consumers think

out of home advertising is helpful

DIGITAL OUT OF HOME

● 90% of information transmitted to the brain is visual

● Our brains process visual information 60,000x faster than text

● After 3 days, people retain 65%of visually presented information

Page 11: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

The world's biggest branders also happen to be the top OOH advertisers:

● McDonald’s● Apple● Google● Amazon● Coca-Cola

Digital signage increasesbrand awareness by 47.7%

BRANDING

Page 12: To keep our viewers engaged with ourillianaib.com/wp-content/uploads/2020/08/Illiana-Media-Kit-1.pdf · best fit your business Play different messages depending on category, holidays

Brand your Business for Less!

Reach Thousands!

www.illianaib.com [email protected] 888-607-9777REFERENCES: Outdoor Advertising Association of America, Statista, Nielsen, Arbitron, Outdoor Media Association, Geopath, Simmons, PwC, Magna Global, Zenith Optimedia