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STRATEGIC VISION PLAN 2014 – 2018 | YMCA OF CENTRAL FLORIDA | 1
TO EMPOWER OUR COMMUNITY
FOR GOOD
YMCA OF CENTRAL FLORIDA | STRATEGIC VISION PLAN 2014 – 2018
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While our commitment to the community remains steadfast, our organization is continuously evolving and innovating. We make it a point to regularly re-examine our vision and reflect on our mission. Only then can we revitalize our actions to better serve our community.
After our 1994 strategic planning process, we re-focused on strengthening whole families and underserved neighborhoods to make healthy living a priority through membership. As a result, we tripled our impact, touching more lives and more communities.
In 2002, we redirected our decision-making to ensure that we effectively engage, connect, impact and invest in the people we serve. As a result, from 2002 to 2013, we greatly increased the number of residents we served and spawned new life-changing programs.
And now in 2014, after taking yet another close look at our strengths and the needs of our community, we’ve developed a strategic plan to guide the Y of Central Florida through 2020. A plan that will impact the lives of 600,000 residents. A plan that will truly change the game and transform Central Florida for the better.
It makes us proud to look back at all we’ve accomplished together. But it makes us even prouder to look forward. It’s time now to build on the foundation of our past achievements, and create a Y that will have an even more profound impact on our community as it grows.
JIM FERBERPresident and CEO
HELENA RYANChair, Long Range Strategic Planning Committee
Since 1884, the Y has committed itself to strengthening our community. Tens of thousands of volunteers and staff members have worked tirelessly to address social needs and change lives for the better. And over the years we have grown into the most impactful charitable organization in the region.
BUT OUR WORK IS FAR FROM OVER.
STRATEGIC VISION PLAN 2014 – 2018 | YMCA OF CENTRAL FLORIDA | 1
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PRINCIPLESTHAT SUPPORTOUR PURPOSE
BE MISSION-FOCUSEDStay true to our Christian heritage which compels us to fulfill God’s command to “love our neighbors”
BE ACCESSIBLEAdvance all people, making the Y accessible and inclusive of all people in all communities
BE FAMILY-FOCUSEDFocus on the whole family, recognizing that families come in many shapes and sizes
BE ONE TEAMDevelop staff and volunteer leaders who work together to achieve big goals by focusing on each’s strengths
BE STRATEGICEnsure the Y remains sustainable through a socially-responsible, entrepreneurial business plan that can evolve to meet community needs for generations
BE COLLABORATIVEJoin forces with our members, communities, volunteers, partners and staff to achieve our dreams
BE LEADERSGrow staff and volunteer leaders who will be passionate stewards of the Y mission, resources and opportunities
BE GLOBALEngage, connect and inspire Ys all over the world
BE ENDURINGProvide a pathway for a lifetime of engagement and learning for staff, volunteers, members and neighbors
BE AN ADVOCATEFacilitate systematic change in the community to impact 20% of the population as a force for prevention-based services inside and outside our walls
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Fueled by our purpose and guided by our principles, the Y works to create real,
measurable impact through preventation-based service in these areas of focus.
YOUTH DEVELOPMENTWe will be steadfast in nurturing the potential of every child and teen in our community.
SOCIAL RESPONSIBILITYWe will fuel a culture of service and philanthropy within our community.
HEALTHY LIVINGWe will lead in satisfying the community demand for innovative preventive health support.
OUR AREASOF FOCUS
OUR GOALSWITHIN EACH AREA
Impact the lives of 100,000 children in the Central Florida region.
Become our community’s recognized leader in Childhood Development.
Impact the health of 20%, 600,000, of the 3,000,000+ people living in the Central Florida region.
Promote healthy lifestyles by becoming the recognized leader in Healthy Living and Preventing Chronic Diseases.
Compelled to develop spirit, mind and body, we will create a culture of volunteerism and philanthropy–encouraging an appreciation of “helping others.”
Provide leadership to unite, convene and advocate for the communities we serve.
OURIMPACT
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OURSTRATEGIES
BY AREAS OF FOCUS
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EMPOWERINGOUR COMMUNITYTHROUGH:YOUTH DEVELOPMENT
GOALS BY THE YEAR 2018, THE Y WILL 1. Impact the lives of 100,000 children in the Central Florida region
• 25% Early Childhood Development
• 50% Elementary School age
• 25% Teenagers
2. Become our community’s recognized leader in Childhood Development
STRATEGIES NURTURE children both inside and outside our four walls, through our Y Family Centers, community resources and technology
PREVENT threats to our youths’ full potential with program curricula focusing on:
Values – impacting violence and bullying
Reading – impacting dropout rates kids will be reading at grade level
Wellness – impacting youth obesity - children will receive 60 minutes of physical activity daily
Families – uniting families – engaging families in all programs
MINIMIZE the Achievement Gap with a focus on Summer and Afterschool Programs for children
KNOW each child and family by name, know each child’s goals and be supportive and encouraging
SERVE both fragile communities and economically-secure communities, knowing all children and families are at risk
MISSION To nurture the potential of every child and teen
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EMPOWERINGOUR COMMUNITYTHROUGH:HEALTHY LIVING
GOALS BY THE YEAR 2018, THE Y WILL 1. Impact 20%, 600,000, of the 3,000,000+ people living in the Central Florida region
2. Promote healthy lifestyles by becoming the recognized leader in Healthy Living and preventing chronic diseases
STRATEGIES ENCOURAGE members to have multiple relationships with the Y
CREATE personal, preventative, and integrated healthy living programs tailored to all ages and fitness levels both inside and outside our Y walls
SCHEDULE time-friendly programs, activities and classes that accommodate busy individuals and families
MONITOR member progress in Healthy Living programs to promote adherence
DEVELOP technology and social memberships categories that provide access to off-site programming and use of Y technology to support preventive health care and wellness
PARTNER with the medical community and physicians to ensure a smooth transition from medical health care to everyday living
MISSION Improve the community’s health and well-being
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EMPOWERINGOUR COMMUNITYTHROUGH:SOCIAL RESPONSIBILITY
GOALS BY THE YEAR 2018, THE Y WILL 1. Compelled to develop spirit, mind and body, we will create a culture of volunteerism and philanthropy– encouraging an appreciation of “helping others.”
2. Provide leadership to unite, convene and advocate for the communities we serve
STRATEGIES ESTABLISH a continuum for volunteer development from engagement in programs to fundraising to policy-making
INCREASE volunteers and donors from 10,000 to 40,000
ENCOURAGE AND ENABLE volunteers to engage, connect, impact, and leave a legacy
PREVENT the division of communities by making Ys available and accessible to all, uniting and bringing our communities closer together
CONVENE the community as the voice of the community around the three focus areas: Youth Development, Healthy Living, Social Responsibility
DEVELOP all Y staff with the resources, training and development needed to deliver on the Y cause to strengthen the foundation of the community.
MISSION Giving back and providing support to our neighbors
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CAPITAL DEVELOPMENT PLAN STRATEGIC LONG RANGE PLANY CONSTRUCTION MENU
To increase our impact on the community by providing prevention-based services to more of our community in…
• Youth Development• Healthy Living• Social Responsibility
The Y of Central Florida will average through addition or renovation, 40,000 square feet annually over the next five years.
Total Capital Plan Cost: $40M
GOALS STRATEGIES
PRIORITIZE capital development which will directly support our vision.
BE PRUDENT on capital project development decisions using The Y of Central Florida’s Readiness Plan as the basis.
SUPPORT Y Family Centers that are considered outreach Ys – Ys that receive internal Y funding named “Home Mission” - will realize capital projects with 100% fundraising. 50% of the fundraising will be the responsibility of the Family Center Boards and 50% will be raised by the Metropolitan Board.
ENABLE Y Family Centers considered Membership Y’s – Ys that do not receive Internal Y Funding and are providing “Home Mission” dollars – will raise 100% of the funding needed to complete the capital project.
201440,000 Sq. Ft.
$8 Million
Frank DeLuca
**Dr. P. Phillips
Roper
201540,000 Sq. Ft.
$8 Million
Oviedo
Blanchard
+Viera
+CNL
**Wayne Densch
**Roper
201640,000 Sq. Ft.
$8 Million
+**Washington Shores
+**Clermont
Crosby
Downtown
+Early ChildhoodDevelopment
201740,000 Sq. Ft.
$8 Million
+North Orlando
+**West Orange
Titusville
J. Douglas Williams
Golden Triangle
+Villages
201840,000 Sq. Ft.
$8 Million
+Altamonte Springs
+Markham Woods
**Aquatic Center
+Lake Nona II
+Avalon
**Osceola
Camp Wewa
+Early ChildDevelopment
+ New Y Facilities**Dr. Phillips Charities Investment Opportunities
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It is with the generosity of Dr. Phillips Charities that enables us to fulfill our promise to be the foundation of our communities. Dr. Phillips Charities provides philanthropy power behind all we do in Youth Development, Healthy Living and Social Responsibility. With their capital support to the launch of our SafeStart program to annual funding which gives us the leeway to tackle pressing social needs year after year.
Our Strategic Vision Plan is measurable, focused, and results-driven. It serves as the foundation for our action moving forward, and will enable us to clearly evaluate the impact of our initiatives.
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THE PROCESSWhen you’re striving to better serve your community, you have to start by asking your community what it needs. We conducted a strategic planning session with more than 100 community leaders. By sharing their vision and insights, these leaders helped shape the strategy that will propel the Y toward the future.
Led by an expert facilitator, our staff, volunteers and community leaders engaged in a lively conversation about the Y, touching on its remarkable past as well as its potential future. As we spoke, the facilitator/artist brought the conversation to life through a series of vibrant drawings. As we gaze upon these dynamic illustrations, it makes us proud to look back at all we’ve accomplished together. And it makes us even prouder to look forward.
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STRATEGIC VISION PLAN2014 – 2018
YMCA OF CENTRAL FLORIDA433 N. Mills AvenueOrlando, FL 32803407.896.9220ymcacentralflorida.com
OUR MISSIONThe purpose of this Association is to improve lives of all in Central Florida by connecting individuals, families and communities with opportunities based on Christian values that strengthen Spirit, Mind and Body.
OUR CAUSEAt the Y, strengthening community is our cause. Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive.