to a FRaNCHISE oPPoRtUNItytreat yo’self

oUR mISSIoN

To creaTe momenTs of happiness by sharing The world’s

besT-TasTingfrozen desserTs & snacks

cenTered aroundself-expression, qualiTy, and fun.

Meet Solomon Choi, founder and CEO of 16 Handles®!

Choi was born in Seoul, South Korea, and immigrated with his parents to NYC when he was 18 months old. After living in Baltimore, Maryland for a couple of years, the family settled in Los Angeles, California, where he was raised. He studied marketing at the University of Southern California’s Marshall School of Business, graduating in 2002 with a dream of one day creating a global brand selling products that people love.

Choi learned the self-serve frozen yogurt business from a family friend who operated the frozen yogurt shop America’s Cup in Costa Mesa, California. Feeling that

Southern California’s frozen yogurt market was quickly reaching saturation, Choi decided to open a shop on the other side of the country – where the best brands have a presence.

Choi relocated from Los Angeles to New York City and, in July 2008, opened the first 16 Handles® in Manhattan’s East Village neighborhood. It was New York’s first self-serve frozen yogurt shop, and the model spawned hundreds of imitators on the East Coast. In 2013, the Wall Street Journal wrote, “Choi is the guy to thank… for bringing the self-serve craze to New York.” Viewing his target customer as 18-34 year old women, Choi opened the shop near the New York University freshman dorms,

despite the fact that there were nine frozen dessert shops within a four-block radius. He believed that if he could win over the students, they could become longtime loyal customers. In 2009, Choi decided to franchise the business, and the second 16 Handles® location was opened in Paramus, New Jersey. By 2015, 16 Handles® had 30+ locations throughout the Northeast and in Florida.

Each 16 Handles® store offers 16 flavors of frozen yogurt and over 40 toppings, sold by weight, plus other dessert and snack options innovated throughout the years.

mEEt oUR CE-yo!

There used to be 9 direct competitors within 4 blocks of the original East Village 16 Handles® location. Sadly (well, not really), most of them are gone, but 16 Handles® stands alone still swirling strong!

4

aboUt US

Founded in 2008, 16 Handles is New York City’s first self-serve frozen dessert shop. It has since grown to 30+ locations across five states, and is now expanding internationally, with 150 locations in development. 16 Handles sets itself apart with eye-catching in-store design and unparalleled customer experience. We highlight individuality and customization, encouraging fans to “flaunt their flavor” with 16 different frozen desserts, 50+ toppings and sauces. 16 Handles offers a variety of frozen novelties such as Fro-Yo cakes, waffle bowls, Fro-Yo sandwiches, take-home pints, and toppings to-go. We have also expanded our menu to include smoothies and shakes, bottled beverages and grab & go snacks. In June 2017, 16 Handles introduced ice cream to its lineup for the very first time.

did you know?

PRodUCtWe are a leader in our category because of our commitment to creating the best-tasting flavors on the market. Whether it be vanilla bean inclusions or tree-ripened mangoes from India, our customers take notice of the quality ingredients in our flavors.

Our commitment to quality has allowed us us to collaborate with great brands like Sony, Welch’s, Duff Goldman, and Dannon to create one-of-a-kind flavors. We’re not afraid to have “fun” in our product development, having successfully created non-dairy sorbets, as well as soft serve ice cream.

16 Handles is far from a mere frozen yogurt shop; we are the ultimate frozen dessert experience.

tECHNologymobileFirst frozen yogurt franchise to combine mobile payment and rewards

analyTicsBig DataCustomer Pacing and FrequencyTargeted Advertising

deliVeryPostmates, UberEats, Seamless, Grubhub, DoorDash, ChowGofer, Eat24

RECogNItIoN• 2017 Best of Manhattan Awards for Frozen

Yogurt Shop• 2016 Best of Manhattan Awards for Frozen

Yogurt Shop• 2013 Rising Star Mashie (Snapchat “Snappy

New Year” Campaign)• Chase Ink Commercial• Official frozen dessert sponsor of the Tony

Awards– adagE oN maRKEtINg VIa SNaPCHat 2013

…16 Handles–the FIRSt brand to conduct a marketing campaign through the service.

aHEad oF tHE gamE

Over 2,300 reviews with average 4 star rating

2013 Mashie Rising Star Award for Digital

Marketing

Rated 2011/2012 Award of Excellence

2016 Best of Manhattan Awards for

Frozen Yogurt Shop

2017 Best of Manhattan Awards for

Frozen Yogurt Shop

Since our launch in 2008, we have led the trend in frozen desserts and snacks. When it comes to products, our focus is always on quality ingredients and innovation.

With a self-serve bar of over 50 tasty toppings like fresh-cut fruit, candy and cookie crumbs, there is a combination to please everyone! Our menu also includes Fro-Yo cakes, take home pints, toppings to go, Fro-Yo sandwiches, WhipUp!®, waffle bowls and cones, fruit smoothies, frappés, shakes, Fro-Yo hot cocoa and more.

tHE goodS

2008

firsT self-serVe frozen yogurT brand in nyc cakes & frozen noVelTies

2011

2012

chef-inspired Toppings

2013

arTisan flaVors

2013 2014

2016

shakes & frappés

2017

ice cream

smooThiesfro-yo hoT cocoa

Our Artisan collection is a wonderful assortment of self-serve frozen yogurt flavors and toppings crafted by a team of culinary chefs and experts. Our Artisan collection aims to bringg quality and all natural ingredients from around the world to create unique flavors you’ll only find at 16 Handles®.

tHE REal dEal

Check out who we’ve partnered with!

wE Roll dEEP

San Gennaro Feast DoSometing.org Goldbergs, SONY Events Charity Television

Check out who we’ve partnered with!

wE Roll dEEP

We’re besties with millennials who are active on social media and would like to flaunt their flavor!

Don’t get us wrong! Moms and children love us, too. Come on, have you been to our store?

Holly Madison

Kate Hudson

Christy Turlington

Bethenny Frankel

Heidi Klum

Julie Rice

Jonah Hill

Laura Prepon

Laura Osnes & Jarrod Spector

Marcus Lemonis

James Franco

Countess Luann

oUR SUPER FaNS

Check out who likes partying with us!

oUR Cool FRIENdS

52.5k+ Fans 16.3k+ Followers 19k+ Followers 190k+ Subscribers Facebook Twitter Instagram Snapchat E-Mail

We were the first retail brand to use Snapchat!

oUR SqUadWe are #1 in social engagement among dessert brands (calculated by number of units)!

KEEPIN’ It FRESH

KEEPIN’ It Cool

TCBY 2015FDD, Item 19

OLFY 2014FDD, Item 19

sweetFrog 2015FDD, Item 19

Menchie’s 2016 FDD, Item 19

Yogurtland 2015 FDD, Item 19

Red Mango 2014 FDD, Item 19

16 Handles 2015FDD, Item 19

How wE StaCK UP

Pinkberry 2016 FDD

$258,429 $295,626 $313,212 $350,173 $406,522 $476,641 $568,573 $614,514

150

We’ve grown through domestic and international franchising.

3

wHERE wE FlaUNt

new york

connecTicuT

new jersey

florida1

2

9

23

#1

inTernaTional expansion

Locations in development in the Middle East

in new york ciTy

kuwaiTbahrain

qaTar

uniTed arab emiraTes

oman

saudi arabia

Shopping MallJersey Gardens, NJ

Garden State Plaza, NJQueens Center Mall, NY

Sports VenueMadison Square Garden, NY

Palisades Credit Union Park, NY

UniversityRutgers University, NJ

How wE FlaUNt

University Campus Free Standing Inline

Mall Kiosk Inline Mall Fromobile

Mobile Vending (16 Handles Fromobile)

Multiple locations

asia

europe

united kingdom

aREaS oF INtERESt

Minimum of $500K in Net Worth with $350K liquid capital

Minimum of $1M USD in liquid assets and previous multi-unit experience in retail

Minimum of $1M USD in liquid assets and previous multi-unit experience operating 5 or more restaurant/retail stores

Minimum of $2M USD in liquid assets and previous multi-unit experience operating 10 or more restaurant/retail stores

U.S. StoRE dEVEloPmENt (IN CURRENtly ExIStINg StatES):

U.S. aREa dEVEloPmENt REqUIREmENtS:

INtERNatIoNal aREa dEVEloPmENt:

IF yoU mEEt tHESE REqUIREmENtS, PlEaSE FIll oUt oUR INqUIRy FoRm: www.16handles.com/apply

INtERNatIoNal maStER FRaNCHISE REqUIREmENtS:

HaNdlE It!

CoNtaCt US!362 5th Avenue • Suite 804

New York, NY 10001T: (212) 260-4416 • ext. 301franchise@16handles.com

waNNa SPooN?