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TM & © 2019 Genius Brands International, Inc. All Rights Reserved.
• Rainbow Rangers follows the thrilling adventures of 7 diverse girls from Kaleidoscopia, a
fantastic land at the other end of the rainbow. Whenever there is trouble arising for people,
animals or natural wonders of Earth, the Rangers zoom in to action.
• The Rangers each with their own color of the rainbow, highly distinct personality and powers,
serve as protectors of our world . Along side this, the series encourages empowerment in one
another through celebrating diversity in people as they test the meaning of teamwork and
deepest friendships along the way!
• As the Rainbow Rangers prove again and again, when the world’s in trouble, help’s a rainbow
away! Rainbow Rangers save the day!
FORMAT: 52 x 11 minutes (or 26 x 22 minutes)
TARGET: 3-6 years
DELIVERY: Episodes 1-26: December 2018
Episodes 27-52: March 2019
ABOUTEarth’s First Responders – They’re nature’s superheroes!
Rob Minkoff
Director,
The Lion King
Shane Morris
Co-Writer,
Frozen
Ruben Aquino
Character Designer,
Disney’s The Little Mermaid, Frozen
Elise AllenEmmy-Nominated
Writer,
The Lion Guard, Dinosaur Train
THE CREATIVE TEAM
THE SHOW DNA1. Empowerment
2. Environmental Responsibility
3. True Diversity
4. Teamwork
5. Tenacity & Grit
6. Comic Adventure
Rosie ReddThe LeaderA born leader: bold, focused
& determined.
Power: Super strength
Mandarin “Mandy” OrangeThe CheerleaderFavorite things: Love, peace, happiness &
song
Power: Super hearing
Anna BananaThe EmpathThe heart of the team who
only sees the best in
everything & one.
Power: Communicates with
animals
Pepper MintzThe EncyclopediaAn introvert yet knowledge
bank for the team to
succeed.
Power: Invisibility. MEET THE RANGERSBonnie “B.B.” BlueberryThe LogicianIncredibly logical with a love of science
& computers.
Power: Super vision
Indigo “Indy” AllfruitThe FighterThe team energizer! Small but
scrappy, quick witted and a total
prankster.
Power: Super speed
Lavender LaVioletteThe ShowboatShe loves to be the center of
attention.
Power: She can shrink down to the
size of a butterfly and have the
power of flight.
FloofThe PetFloof, a Prismacorn, is the Rangers’ adorable pet and companion. Floof is puppy-like and loves to go on missions with the Rangers.
KaliaThe Rangers’ MentorKalia’s the Spirit of the Rainbow, and leader of Kaleidoscopia. With her Mirror of Marvels and Kaleido-Scepter, Kalia’s role on the team is their mentor and Big Boss.
MEET THE RANGERS
THE VILLAINSPreston & Patty Praxton
When a human’s causing environmental trouble on Earth, you can bet Preston Praxton’s behind it.
A wealthy man who puts his own needs first, no matter the cost to the environment and others. The Rainbow Rangers often find him in different parts of the world causing harm and must get things fixed.
Often joined by his misguided 8 year old daughter, Patty, who ultimately just needs to be put on the right course!
ENVIRONMENTSThe World of Kaleidoscopia
The Crystal Command Center
This is where the Rangers come to
receive their missions from Kalia and
zoom off to Earth. Those who aren’t
going, watch their fellow Rangers on the
Mirror of Marvels
The Kaleido-Cove
This is the Rangers’ home base
where every Ranger has added
her own personal touch in the
communal area where they all
love to hang out together
BROADCAST PREMIERE
#1 Show on Nick Jr within third week of series launch!
Audience Share: 52% Girls; 48% Boys
The Series premiered globally on Nick Jr in the US on November 7, 2018
New episodes premiering on Sunday mornings 11.30am with weekday afternoon re-runs
• Up to 170% growth/retention from lead-in series Shimmer & Shine in its 2nd week on the air.
• The average retention of Rainbow Rangers is 131% from the lead in.
• Rainbow Rangers average co-viewership (Parents & Kids) is over 400K.
and many more to be announced soon…
NEW BROADCASTPARTNERS IN 2019 INCLUDE…
GLOBAL MASTER TOY
Target Audience:
Primary: Girls 3-6; Sweet Spot: Girls 4-5
Brand Positioning:
Rainbow Rangers encourages girls to discover their unique strengths and
join together to be heroes of their world.
Consumer Products Launch:
Q3, 2019
Live Stage Show
Q3, 2019
Category Partnerships
US CONSUMER PRODUCTS
Q3 2018 Q2 2018 Q4 2018 Q1 2019
Q2 2019 Q3 2019 Q4 2019 • Retail toy launch• Retail - Back to School product
launch• In-Store execution• Ongoing mommy and micro blogger
product seeding campaign• Social media campaign driving to
retail• Ongoing social media campaign• Ads across Genius Brands Network
• - Animated Show Premiere
• - Promoting On-Air & online
• Full website launch• Newsletter program launches• Social media campaigns launch
across FB, IG, YT, Pin• Mommy and micro blogger
campaign• Ads across Genius Brands
Network
• Website splash page launched featuring trailer and newsletter sign ups
• Social media pages updated with artwork (FB,IG, YT)
• - Sneak Peek of first episode
• - pre-awareness campaign
• Mommy and micro blogger product
seeding
• Social media ad buys
• Genius Brands Network ads across
OTT/AVOD
• Live touring show announcement
• Website buildout adding products
• Ongoing social media campaign
• Ads across Genius Brands Network
• Live stage show premiere• – 2nd Season
(TBD)
• Ongoing social media campaign
• Ads across Genius Brands Network
• Secure social media and
URL
• Mattel retailer toy
preview
• 1st episode sneak peek
• Ongoing social media campaign
• Ongoing newsletter
program• Ads across Genius
Brands Network
International Roll Out from Fall 2019…
US MARKETING PLANS
Natalie Setton
SVP International Content Distribution
Contact
Mark Shoeman
Director of Distribution
