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Engel & Völkers Short Presentation about our brand.
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Engel & Völkers
Licence Partner International Real Estate Business
www.engelvoelkers.com
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Engel & Völkers Global Network
Engel & VölkersNetwork
Established 1977 Over 3300 employees/partners More than 370 Engel & Völkers offices around the
world- More than 360 Residential Shops- More than 30 Commercial Offices
Over 550 licences sold- Over 521 Residential licences sold- Over 30 Commercial licences sold- The first 2 Yachting licences sold
Represented in 28 countries on five continents In-house academy and own training system Standardised service system Innovative IT systems Ongoing growth of the network
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Structure
Engel & VölkersStructure
Engel & Völkers
Seller / Buyer
Licence PartnerLicence Partner Licence Partner Licence Partner
A A A A AA A A A AA A
Masterlicence partner
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1.2. Shopsystem
Brand Network Standardised Service Concept
Virtual World
Market leading broker of exclusive property
Clear and consistent Corporate Identity
Standardised Corporate Design Presence and transparency
through introduction of shop systems
Synergy effects through cross selling
Group marketing
IT networking
Professional and personal seller/
buyer service Secures the optimum
acquisition as well asmarketing of properties
Market processing
In-house training and
sales system
Global Office(real estate software)
Real estate portal E & V
Co-operation
E & V Marketing and Real estate expertise
accessible through intranet
Engel & VölkersLicensing System – Virtual World
Referrals of buyers
Referrals of sellers
prof. Marketing (i.e.GG)
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Licensing System - Shop Concept
Proven appeal to the best/desirable buyers & sellers
Designed for optimum brand, service and communication
Engel & VölkersLicensing System – Shop Concept
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Brand recognition due to Shop uniformity
Engel & VölkersLicensing System - Shop Concept
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Currently over 26.000 properties
worldwide in marketing
Almost 400.000 active seeking clients
Over 1 Million active client contacts per year
Standardised procurement system
up to 15 % of all contacts are generated through the Engel & Völkers network
The Network
Engel & VölkersThe Network
Rockster Villa selling price € 7.550.000; Commission: €453.000
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Global Academy
License Partner
Agents
Assistants
Follow-up education
Continuous education through the E&V academy ensures profound quality and sustainable sales success for all employees around the world. It reinsures a constant level of outstanding services towards clients and within the E&V system. Trainings and Coachings are focused on:
Continuous education through the E&V academy ensures profound quality and sustainable sales success for all employees around the world. It reinsures a constant level of outstanding services towards clients and within the E&V system. Trainings and Coachings are focused on:
Academy
Engel & VölkersSupport : Academy
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Engel & VölkersIn-house training and sales concept
Setting up a qualified employee structure
More than 1.400 seminar days at the Engel & Völkers Property Academy
Training licensing partners, estate agents and assistants (train the trainer)
Offering expert seminars
Constantly updating Engel & Völkers training concept
Ongoing support (acquisition, distribution, administration, presentation of properties, leadership, etc.)
In-house training and sales concept
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GG – magazine (In-house architecture and lifestyle magazine; Quarterly publication in four languages,
6 different Editions)
Professional Marketing
News paper Ads creating the Engel & Völkers image
Engel & VölkersProfessional Marketing
Distribution of 160,000 + GG – Magazine copies worldwide
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High glossy brochures
Market report signalizing competence
Almost no limits of Engel & Völkers marketing
Professional Marketing
Engel & VölkersProfessional Marketing
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Real Estate Software
Complete sales solutions for client, activity and property management
Internet-based software
Virtual World – GO! USA
Engel & VölkersGlobal Office
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Virtual World - Homepage and Subdomains
www.engelvoelkers.com
Engel & VölkersSubdomains
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Print Shop
Engel & VölkersPrint Shop
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Internal communication tool for licencing partners and co-operation partners / estate agents
E&V content, marketing and real estate expertise accessible
Form letters
Advertisements (CD models)
Marketing tools
Standard contracts
etc.
E&V Life! (Intranet )
Engel & VölkersE&V Life! (Intranet)
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Development of the Engel & Völkers Real Estate Shops Worldwide (Residential Sector)
Engel & VölkersDevelopment of the Engel & Völkers Real Estate Shops
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50
100
150
200
250
300
350
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Number of E & V Shops Residential worldwide
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Investment / Costs by licensee
Engel & VölkersInvestment / Costs by licensee
Initial license fee $ 35,000
Training fee for the franchisee *
Royalty 6%
Marketing fund 1.5%
Costs for shop fitting
Capital for start-up (3-6 Months)
• Fee for 16 Day License Partner Training is
included in license fee.
Part 1 – Hamburg Germany 6 days
Part 2 - USA (NY, FL or CA) 6 Days
Part 3 - 4 Days on Site / CA
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Summary
Challenges to real estate company success are growing!
Agent pressure – higher expenses – cost of branding – cost of technology
Demands of the Internet and need for international network
Act local, think global
Tremendous Growth (over 30% within the last years)
Local estate agents with access to global property markets
Strength in the market due to a strong brand and outstanding network
Successfully proven Corporate Identity and Corporate Design
Service system a step above anything
Unmatched technology and professional marketing services
Shop system image – proven appeal to the right target market!
For sales agents – the right image, system and support means - higher opportunity – easy recruitment!
Engel & VölkersSummary
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Weitere Informationen über
ENGEL & VÖLKERS California
Tim Jones
Expansion Manager
EV Real Estate, Inc. 1900 Avenue of the Stars
Suite 2460 Los Angeles, CA 90067 Phone: 310-277-5410
Fax: 310-277-5415
www.engelvoelkers.com
Further information
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