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2008 TIRF 46th ANNUAL REPORT

TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

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Page 1: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

2008

TIRF46th ANNUAL

REPORT

Page 2: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

Brand PromiseThe Traffic Injury Research Foundation (TIRF) develops and shares the knowledge that saves — preventing injuries and loss of life on the roads, reducing related social, health and insurance costs, and safeguarding productivity. We are the Canadian source for international research related to the human causes and effects of road crashes, providing objective and scientific information to support the development, implementation and evaluation of road safety programs, effective advocacy and consultation.

StaffThe TIRF team includes leading research scientists and support staff, and administrative personnel. TIRF also has research associates in Canadian and U.S. universities and strategic partnerships with international research agencies that greatly expand its scientific and technical expertise. TIRF maintains several extensive databases, including the national database on persons fatally injured in motor vehicle crashes (funded by Transport Canada and the Canadian Council of Motor Transport Administrators), and possesses a contemporary specialized library on road safety with access to resources in other jurisdictions.

1TIRF 46th Annual Report| 2008

ChairMr. John D. Lee General Manager Enterprise Solutions Canada Post Toronto, Ontario

Vice ChairMr. John O’Brien Managing Director, Head of Human Resources BMO Capital Markets Toronto, Ontario

TreasurerMr. Ian Anderson President Temple Scott Associates Inc.Toronto, Ontario

SecretaryMs. Robyn Robertson President and CEO Traffic Injury Research Foundation Ottawa, Ontario

Mr. Yves Boyer President Sevy Group Holdings LLC Lutz, Florida

Ms. Linda Regner Dykeman Senior Vice President Commercial Lines Solutions and Strategies Aviva Canada Scarborough, Ontario

Board of Directors

Mr. Ian Faris President and CEO Brewers Association of Canada Ottawa, Ontario

Insp. S.B. (Stan) McNeil Officer in Charge, National Traffic Services Royal Canadian Mounted Police Ottawa, Ontario

Mr. F. Wayne Mitchell President 1445412 Ontario Inc. Consulting Nanticoke, Ontario

Mr. Doug Munro President and CEO M-O Freightworks Brampton, Ontario

Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario

Ms. Jane Voll Senior Regional Representative Bank of Canada Toronto, Ontario

Mr. John Westbrook Vice President, Client Services Acart Communications Inc. Ottawa, Ontario

Page 3: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

Traffic Injury Research Foundation

TIRF is Canada’s road safety research institute. It is a world leader in research, program and policy development, evaluation, and knowledge transfer focusing on the road user and behaviours that result in driver error and account for 80% of road crashes.

TIRF’s mission to reduce deaths and injuries resulting from road crashes is achieved by designing, implementing, evaluating and promoting evidence-based strategies.

Since 1964, TIRF has received international recognition and acclaim for its accomplishments related to identifying the causes of road crashes and developing programs and policies to address them effectively.

A special focus is placed on impaired drivers and young drivers who account for a substantial proportion of fatalities and injuries on our roads. TIRF also has expertise in several other contemporary issues ranging from speeding and aggressive driving to driver fatigue and distraction; from driver education, licensing, and improvement to commercial drivers and motorcycle safety, and from driver aging and deficits to vulnerable road users.

Established as a registered charity, TIRF is a national, independent road safety institute governed by a Board of Directors representing the public and private sectors in Canada and the United States. TIRF is funded by grants and contracts — earmarked for specific projects — and sustaining donations to provide services to public and private sectors.

For Government

TIRF provides evidence-based knowledge that

leads to smarter policies in preventing injuries and

loss of life on roads and highways worldwide.

For Industry

TIRF is your partner in increasing your knowledge

capital for safer, more efficient, and trustworthy

road safety logistics, technology and products.

For the Public

TIRF is a centre for road safety knowledge to help

you and your family be aware of what you need to

do to have peace of mind on the road.

For NGOs

TIRF is an independent, objective and credible

source for the science required for effective traffic

safety advocacy.

2 TIRF 46th Annual Report| 2008

Page 4: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

3TIRF 46th Annual Report| 2008

In 2008, TIRF continued to develop and execute important strategic planning initiatives designed to strengthen the organization. Senior staff worked with the Board to develop marketing and communication plans, review internal policies and practices, and explore strategies to expand its funding base. In particular, much time and attention was focused on re-energizing the TIRF brand and the value it represents to diverse road safety communities – government, non-government organizations, industry and the public. The TIRF Board and staff came together to align the range of services the organization offers and the value it represents with the visual brand and brand promise. This served to reinforce TIRF’s focus on road safety priorities and core research initiatives.

Steps were also initiated to revise and enhance the TIRF website to better serve its stakeholders and improve accessibility to information about its many research initiatives and related reports. These improvements enabled TIRF to streamline and respond to the hundreds of media and information requests received each year and to facilitate the more than 100,000 report downloads from users in 2008.

TIRF continued to work closely with practitioners in 2008 to better understand, articulate and convey the concerns of practitioners, governments and the public to the research community in order to inform the development of research initiatives. The strengthening of partnerships with practitioners in the road safety community, including those involved in alcohol interlock programs, driver education programs, treatment programs, community-based programs, youth programs, and the criminal justice system remains a priority at TIRF. Strong

partnerships and collaborations with those directly involved in delivering road safety programs can both guide and inform research initiatives, and provide opportunities to recognize and address challenges in road safety to improve delivery of legislation, programs, and critical interventions.

TIRF also worked closely with the media and the public to provide insight into a variety of road safety issues, and to raise awareness in many communities to address the growing demand for knowledge transfer. In this regard, knowledge transfer continues to be a primary goal at TIRF — taking research to practice. A fundamental aspect of each research initiative is to make findings from the research both meaningful and user-friendly to inform decision-making by government, road safety professionals, grassroots agencies, parents, youth, the elderly, working professionals, and all types of road users.

In 2008, TIRF responded to many requests from countries around the world to share research findings and inform understanding of the experiences of practitioners. In this regard, TIRF has become a growing resource for both researchers and practitioners in low and middle income countries to provide guidance regarding improvements in the area of road safety. This will be a growing priority for TIRF in the coming years as more countries work to address road safety fatalities and injuries using proven and effective approaches.

TIRF’s success in 2008 is evidenced by its ability to attract new donor and project sponsors, by the attention TIRF has generated in the media and through its website, and by the many invitations it receives to consult for governments and participate in and contribute to

research initiatives around the world. TIRF also shares this success with its many international partners in research institutes and universities in several countries which enhance its capabilities and strengthen its contribution to the field of road safety.

The Board of Directors is proud of TIRF’s accomplishments in 2008 and its growth both internally and externally. We are pleased to be part of an inspiring organization with dedicated staff who continue to achieve high standards in research and encourage the growth of new researchers in the field. TIRF serves road users worldwide and actively contributes to and promotes road safety research to the benefit of all.

Sincerely,

Message from the Chair

John Lee

Chair

Page 5: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

4 TIRF 46th Annual Report| 2008

Message from the President

The Traffic Injury Research Foundation realized many of its goals in 2008. Our established researchers continued to make significant contributions to the organization by securing research projects that enable TIRF to pursue its research agenda, and by attracting new sponsors with a vested interest in road safety. Of equal importance, our researchers also enhanced research partnerships through their collaboration with other institutes, and participation in international initiatives. This has enabled TIRF to promote the findings from its research to inform decision-making and illustrate the value of innovative road safety research in a variety of communities.

TIRF also attracted a number of new staff members in 2008 in the form of young scientists. These researchers have shown great promise and growth during their time at TIRF and have become valued members. Their initiative and ingenuity has added to the TIRF team, and some staff members are completing

or continuing their post-graduate studies in conjunction with their full-time work at TIRF. In order to foster their growing interest in road safety, TIRF undertook to support their participation in conferences and their authorship of publications, and also to provide them with opportunities to network in research and road safety communities.

TIRF staff was also engaged in and reinvigorated by their participation in the development of a new brand that better reflects TIRF’s value, priorities, and services to enhance our impact on the road safety community. This Board and staff collaboration provided unique opportunities for staff to interact with and learn from the diverse expertise and experiences of individual Board members, thereby enhancing skills sets and developing management and leadership traits to support long-term growth in TIRF staff.

TIRF continued its long-standing research focusing both on young and new drivers and also impaired drivers. It embarked on cutting edge evaluation research in the form of a meta-analysis of graduated driver licensing programs. This innovative approach applied more sophisticated data analysis techniques (multi-level models) to offer greater insight into the most effective components of graduated driver licensing programs. In other research, TIRF also examined the applicability of driver simulator technology to driver education initiatives.

In 2008, TIRF enhanced its efforts to promote understanding of critical systems in the road safety field and endeavoured to overcome barriers to institutional partnerships. Despite the intersection of multiple disciplines in the field of road safety, agencies can lose sight of the impact of their activities on

others and miss valuable opportunities to share information and resources to strengthen outcomes. In this regard, TIRF sought to increase understanding of treatment research and services in relation to impaired drivers among criminal justice practitioners, as well as inform policymakers about barriers to treatment in the justice system with the goal of increasing understanding to tackle these concerns.

Similarly, TIRF also concentrated on aiding the development of agency partnerships to augment the delivery of new technologies to targeted offenders. There is much work to be done to share findings from the research, understanding of the goals, capabilities and limitations of these devices, and available program options to maximize effectiveness. Of equal importance, TIRF promoted the need for more research to guide implementation and worked to improve understanding of the practitioners who use them and the broader systems in which these technologies are applied.

Researchers at TIRF also fulfilled their role in meeting the needs of Federal, Provincial and State governments by sharing insight into the road safety concerns of the public.

They provided expert testimony in a range of venues about proposed legislation and policy relating to impaired drivers and young drivers. Finally, they offered professional input in relation to agency initiatives and practices to support critical concerns.

Marketing and communication strategies at TIRF were also leveraged to increase public understanding of road safety research and its implications for all types of road users.

Robyn Robertson

President & CEO

(Continued on Page 5)

Page 6: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

5TIRF 46th Annual Report| 2008

This enabled staff to respond to more media requests for interviews, to provide research support to its stakeholders and the public and to ensure that its research reaches those communities that can benefit from it. TIRF continues to be involved in a wide range of initiatives focused on improving the safety of road users in diverse communities of concern.

In 2008, TIRF achieved significant advances in relation to its long-term growth and goals. It is rewarding to witness the direct impact that high quality, original research can have on road safety priorities and interventions. Of equal importance, TIRF’s efforts have been successful in improving the effectiveness of and facilitating partnerships across diverse agencies to strengthen and promote road safety innovations. TIRF staff is pleased to contribute to the creation of practical and relevant information that informs the development of effective and efficient road safety practices and to leverage its expertise to benefit those jurisdictions striving to improve road safety for all users. The combination of research, policy and operational expertise can enable the development of tailored, achievable solutions in the dynamic and fluid environment of road safety.

Sincerely,

Young and Novice Drivers

For more than two decades TIRF has consistently examined the road safety risks posed by young and novice drivers, and the potential for driver education and graduated driver licensing (GDL) programs to address this growing concern among government, road safety agencies and the public.

Young drivers continue to be a priority on TIRF’s research agenda and requests for the more than 40 publications produced by TIRF on this issue are only surpassed by requests for reports on drinking and driving. As evidence of TIRF’s expertise, the organization has been approached by both federal and provincial/state bodies in Canada, the U.S. and abroad to consult and evaluate GDL programs, to analyze the driving behaviours and attitudes of young and novice drivers, and to recommend improvements to strengthen programs.

In recent years, TIRF has evaluated GDL programs in Ontario, Nova Scotia, Alberta and Manitoba. In conjunction with the evaluation of GDL programs, TIRF has looked at the public’s perception of young drivers’ driving abilities, producing reports such as the 2004 Road Safety Monitor: Young Drivers. In 2008, TIRF released Youth and Road Crashes: Magnitude, Characteristics, and Trends. Since its release, the report has been an invaluable resource for researchers, government agencies and the media. To understand which GDL programs are most effective and which specific program features are most successful TIRF has also undertaken a meta-analysis of the available GDL evaluation studies to help fill this information gap.

TIRF research demonstrates that young drivers are overrepresented in road crashes and a focus at TIRF is to better protect young drivers and reduce fatalities and injuries among youth to right this imbalance. Over the last five years, TIRF has released over 10 high-profile reports on the topic of young and novice drivers, including:

• Best Practices for Graduated Driver Licensing in Canada (2005), funded by the Insurance Bureau of Canada, described best practices for GDL programs for new drivers in Canada. The report was intended to set the standards for the development of new programs in Canada and to enhance the effectiveness of those already in place.

• Driver education and graduated licensing in North America: Past, present, and future (2007), published by the National Safety Council, looked at the impact of improved driver education integrated with GDL and potential safety benefits.

Page 7: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

6 TIRF 46th Annual Report| 2008

Since its inception in 1964, TIRF has become internationally recognized for its accomplishments in a wide range of subject areas related to identifying the causes of road crashes and developing programs and policies to address them effectively.

TIRF would like to highlight the following projects and publications from 2008.

Youth and Road Crashes: Magnitude, Characteristics, and TrendsPC Emery, DR Mayhew, and HM Simpson

Screening, Assessment and Treatment of DWI Offenders: A Guide for Justice Professionals and Policy Makers RD Roberston, HM Simpson and P Parsons

Continuous Transdermal Alcohol Monitoring: An Agency Administrator’s GuideRD Robertson, WGM Vanlaar and HM Simpson

The Road Safety Monitor 2007: Excessive SpeedingWGM Vanlaar, RD Robertson, KD Marcoux

The Road Safety Monitor 2007: Elderly DriversWGM Vanlaar, PC Emery, RD Robertson

Projects

• Reducing the Crash Risk for Young Drivers (2006), prepared for the AAA Foundation for Traffic Safety, described project phases, study findings, and implications for GDL, all geared toward reducing collision numbers among young drivers.

In recognition of the ongoing need to educate the public as well as researchers and practitioners, in 2008, TIRF developed the Young and New Driver Resource Centre (YNDRC) website. (See page 9.) The much-acclaimed website was made possible with funding by Toyota Canada. To download copies of the these reports and other publications, visit our Projects and Publications section at www.tirf.ca.

Aggressive Driving: A Survey of Attitudes, Opinions and Behaviours WGM Vanlaar, HM Simpson, DR Mayhew, and RD Robertson

Orginally published in Journal of Safety Research

Vol 39, Issue 4. 2008

Page 8: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

7TIRF 46th Annual Report| 2008

9th meeting of UN Road Safety Collaboration - Geneva - November 17-18: The meeting was attended by over 80 participants. Ward Vanlaar and Robyn Robertson made a presentation on the need for research support in low- and middle-income countries.

Hasselt University: Ward Vanlaar gave an invited presentation entitled, “The case for multilevel modelling in traffi c safety.” Diepenbeek, Belgium. April 18, 2008.

BCTA & BCTSC: In September, Dan Mayhew made two invited presentations in Vancouver, British Columbia, the fi rst on a Virtual Library hosted by the B.C. Trucking Safety Council and the BCTA and the second, a keynote presentation at the launch of the B.C. Trucking Safety Council.

Committee on Alcohol, Other Drugs & Transportation, Transportation Research Board: Robyn Robertson gave two presentations, the fi rst entitled “Sanctioning of Young Impaired Drivers” coauthored with Erin Holmes. The second entitled “Technological Approaches to Young Impaired Drivers” was coauthored with Ian Marples from ACS Corp. Woods Hole, MA. June 3-4, 2008.

TIRF researchers regularly travel across Canada and abroad to attend research conferences, meet with government and industry leaders and to speak to practitioners and non-technical audiences alike. 2008 was no exception for the organization as TIRF researchers participated in more than thirty (30) events, including:

Missouri Municipal and Associate Circuit Judges Association 2008 Conference: Robyn Robertson gave an invited presentation entitled, “Impaired Driving Technologies: From Research to Practice.” Lake of the Ozarks, MO. May 21, 2008.

NHTSA Workshops and Meetings: Dan Mayhew was invited to participate in several workshops and meetings, including:

• Motorcycle Safety Strategic Planning Meeting. Washington, DC. April 2, 2008.

• Expert Panel – Approaches to the Assessment of Initial Entry Motorcycle Training. Washington, DC. April 3-4, 2008.

• Expert Panel Meeting on Young Drivers. Washington, DC. May 6, 2008.

• Driver Education Working Group Meeting. Washington, DC. May 7-8, 2008.

• Workshop on Novice Teen Driver Monitoring. Washington, DC. May 15, 2008.

Transport Canada: Throughout 2008, TIRF participated in Transport Canada’s Hooked on Road Safety’s Canadian Global Road Safety Committee.

The Canadian Global Road Safety Committee continues to work with national road safety associations to promote road safety.

Leading by Example

Page 9: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

8 TIRF 46th Annual Report| 2008

TIRF acknowledges the support received in the form of project grants and contracts from the following organizations:

I-95 Corridor Coalition

AAA Foundation for Traffi c Safety

Alberta Infrastructure and Transportation

Alcohol Countermeasure Systems Corp.

Alcohol Monitoring Systems, Inc.

Anheuser-Busch Companies, Inc.

British Columbia Trucking Association

Brewers Association of Canada

Canadian Council of Motor Transport Administrators

Dräger Safety

Manitoba Public Insurance Corporation

National Highway Traffi c Safety Administration

Nova Scotia Transportation and Public Works

Smart Start, Inc.

TD Monnex Meloche

Toyota Canada Inc.

Transport Canada (Road Safety and Motor Vehicle Regulation)

Transportation Research Institute of the University of Hasselt

Project Grants and Contracts

Page 10: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

9TIRF 46th Annual Report| 2008

The Road Safety Monitor

Since 2001, the Traffi c Injury Research Foundation has been looking to the Canadian public for their views on what matters to them when it comes to their safety on the road.

The Road Safety Monitor (RSM) is a unique, annual public opinion poll that takes the pulse of the nation on key traffi c safety issues and tracks changes in the opinions and concerns of Canadians. The survey determines: what they know and don’t know about safe driving practices; how they behave on the highways; what their attitudes and opinions are about continuing and emerging road safety problems; and their views about existing and promising new ways to deal with them.

The RSM is widely cited in press and government policy development.Sought after by researchers, the media and special interest groups, the Road Safety Monitor’s fi ndings and implications are widely disseminated to heighten awareness, improve knowledge, change behaviour, and create a demand for action to resolve critical road safety problems.

In the 2008 installment of the RSM, TIRF published three Road Safety Monitors, the fi rst on Drinking and Driving, the second on Elderly Drivers and the third on Excessive Speeding.

“Speeding is dangerous, but we don’t want to slow down.”

– Daily Gleaner (Fredericton), RSM 2008 Excessive Speeding

“Since 2000 progress has been slower, and the 2005 and 2006 data suggest that progress is inconsistent.”

– Ward Vanlaar,TIRF Research Scientist

RSM 2008 Drinking and Driving

In May 2008, The Young and New Driver Resource Centre website was launched to great acclaim.

Despite signifi cant declines in the young driver crash problem, motor vehicle collisions are still the leading cause of death among young people, out-stripping suicide and other accidents.

The Centre serves as a comprehensive source of information about young and new driver safety. It was designed for researchers, practitioners, young and new drivers, and parents. The Centre contains information about young and new driver issues and the many programs and initiatives targeted towards this group.

The Centre - created under funding from Toyota Canada Inc. (TCI) - is centered around four components, magnitude and trends; graduated driver licensing (GDL); driver education; and, other safety programs for young drivers.

To coincide with the launch of the centre, TIRF released a report on young drivers entitled, Youth and Road Crashes: Magnitude, Characteristics, and Trends. Moving forward, researchers at TIRF hope to see Canadians use the resource centre when looking for information on young and new driver issues.

Visit the Young and New Driver Resource Centre at www.yndrc.tirf.ca.

Young and New Driver Resource Centre

Page 11: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

10 TIRF 46th Annual Report| 2008

TIRF Bulletin

Donors and members receive the TIRF Bulletin three to four times a year. The general public can receive an electronic copy of the TIRF Bulletin by signing up to our list serve service on the TIRF website.

Media and Information Requests

From January 1st to December 31st, 2008, TIRF received over 80 media inquiries for live television interviews, television segments, radio shows and print media. Timely topics included drinking and driving, excessive speeding and distracted driving. TIRF also responded to over 200 information inquiries from research institutes, government agencies, donors and the public-at-large.

TIRF’s New Look In 2008, TIRF undertook a rebranding exercise. TIRF, with the help of Acart Communications, looked to update the organization’s brand promise and look and feel. What came out as a result of the exercise was an updated more modern look that reinforces TIRF’s expertise in road safety.

Our Brand Promise

Knowledge that savesThe Traffic Injury Research Foundation (TIRF) develops and shares the knowledge that saves — preventing injuries and loss of life on the roads, reducing related social, health and insurance costs, and safeguarding productivity. We are the Canadian source for international research related to the human causes and effects of road crashes, providing objective and scientific information to support the development, implementation and evaluation of road safety programs, effective advocacy and consultation.

TIRF’s website had over 181,000 user sessions in 2008 with over 1 million page views - a new record for our website. More than 150,000 reports were downloaded from the TIRF website, up by 40,000 downloads from 2007.

TIRF.CA

On December 15, 2008, TIRF launched www.tirf.ca. The website incorporated our new brand with new features, a revamped search engine that allows users to search news, projects and publications on the website as well as a new list serve service for our electronic mailing list subscribers.

ServicesTIRF is an independent, credible source of information on a wide range of issues related to traffic safety. Accurate and timely information is provided through its professional staff, extensive library, and international network.

TIRF communication and information services include:

* Brochures:

• Youth and Road Crashes: Reducing the risks from inexperience, immaturity, and alcohol

• Hard Core Drinking Drivers: Solutions

• Hard Core Drinking Drivers are a Dangerous Minority

• Improving Cooperation and Communication: A Report from the Working Group on DWI System Improvements

• DWI System Improvements for Dealing with Hard Core Drinking Drivers: Quick Reference Guide

* Newsletters - TIRF Bulletin

* Fact sheets

* News releases and news conferences

Raising our Profile

A LOOK BACK AT TIRF

The website will continue to grow as we bring over TIRF micro-sites to the new brand, develop a new donation centre and create fact sheets and brochures for download.

Page 12: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

11TIRF 46th Annual Report| 2008

Silver Level

Alberta Transportation

Alcohol Countermeasure Systems Corp

Allstate Foundation of Canada

Aviva Canada Inc.

BMO Financial Group

Beer Institute

Canadian Wireless Telecommunications Association

Diageo Canada Inc.

Gore Mutual Insurance Company

Hydro One

Industrial Alliance

Intact Foundation

Insurance Bureau of Canada

Manitoba Transportation and Government Services

Molson Donations Fund

Monitech, Inc.

Munich Reinsurance Company of Canada

New Brunswick Department of Public Safety

Prince Edward Island Department of Transportation and Public Works

Sleeman Breweries Ltd.

Smart Start, Inc.

TD Canada Trust

The Co-operators

The Dominion of Canada General Insurance Company

The Personal

Wawanesa Insurance

Donors

TIRF gratefully acknowledges the many concerned companies, corporations, associations and governments whose contributions in 2008 supported the Foundation’s efforts to reduce the losses that occur from road crashes. We also acknowledge with gratitude the private, individual donations and memorial donations received from individuals across Canada.

Bronze Level

ACE INA Insurance

Baird MacGregor Insurance Brokers Inc.

Canadian Restaurant and Foodservices Association

Federated Insurance

Ontario Trucking Association

PartnerRe Canada

Royal Canadian Mounted Police

Toronto Automobile Dealers’ Association

The Economical Insurance Group

Used Car Dealers Association of Ontario

VerXdirect

Young Drivers of Canada

Gold Level

Brewers Association of Canada

Canadian Automobile Association

Imperial Oil Foundation

Manitoba Public Insurance

Royal & SunAlliance Canada

Platinum Level

Saskatchewan Government Insurance

TD Meloche Monnex Inc.

Page 13: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

2008 2007

Revenue

Grants $1,146,689 $918,749

Fees and Honoraria 14,846 43,828

Donations 58,937 66,386

Memberships 5,835 7,061

Interest 14,929 12,348

Gain on Foreign Exchange

- 4,663

Information Sales 2,716 4,329

1,243,952 1,057,364

Expenses

Research 1,025,131 837,921

Administration 158,165 181,323

Promotion 58,047 33,488

1,241,343 1,052,732

Excess of Revenue over Expenses

2,609 4,632

Net Assets, Beginning of Year

252,090 247,458

Net Assets, End of Year $254,699 $252,090

12 TIRF 46th Annual Report| 2008

AUDITORS' REPORT TO THE MEMBERS

The accompanying summarized statements of financial position and operations and net assets are derived from the complete financial statements of the Traffic Injury Research Foundation of Canada as at December 31, 2008 and for the year then ended on which we expressed an opinion without reservation in our report dated April 16, 2009. The fair summarization of the complete financial statements is the responsibility of management. Our responsibility, in accordance with the applicable Assurance Guideline of The Canadian Institute of Chartered Accountants, is to report on the summarized financial statements.

In our opinion, the accompanying financial statements fairly summarize, in all material respects, the related complete financial statements in accordance with the criteria described in the Guideline referred to above.

These summarized financial statements do not contain all the disclosures required by Canadian generally accepted accounting principles. Readers are cautioned that these statements may not be appropriate for their purposes. For more information on the entity’s financial position, results of operations and cash flows, reference should be made to the related complete financial statements.

Chartered Accountants, Licensed Public Accountants

Ottawa, Canada

April 16, 2009

Finance

2008 2007

Assets

Current Assets

Cash and Cash Equivalents $143,240 $413,472

Amounts Receivable 11,552 6,578

Project Grants Receivable 328,165 112,592

Prepaid Expenses 7,037 4,861

489,994 537,503

Capital Assets 9,094 10,990

$499,088 $548,493

Liabilities and Net Assets

Current Liabilities

Accounts Payable and Accrued Liabilities $114,354 $32,875

Deferred Revenue 130,035 263,528

244,389 296,403

Net Assets 254,699 252,090

$499,088 $548,493

TRAFFIC INJURY RESEARCH FOUNDATION OF CANADA Summarized Statement of Financial Position

December 31, 2008, with comparative figures for 2007

TRAFFIC INJURY RESEARCH FOUNDATION OF CANADA

Summarized Statement of Operations and Net Assets Year ended December 31, 2008,

with comparative figures for 2007

Page 14: TIRF 46th ANNUAL REPORT 2008M-O Freightworks Brampton, Ontario Mr. Tim Shearman President Canadian Automobile Association Ottawa, Ontario Ms. Jane Voll Senior Regional Representative

T R A F F I c I N j U R y R E s E A R c h F O U N d A T I O N

Traffic Injury Research Foundation (TIRF)

Suite 200

171 Nepean Street

Ottawa, Ontario

Canada K2P 0B4

www.tirf.ca

Toll Free: 1-877-238-5235

Fax: 613-238-5292

Registered Charity No. 10813 5641 RR0001