Doing Business on the Internet 2012 – Part 2

10th Annual Rogue Valley Business Resource FairOctober 27, 2012

Tips on effectively doing business on the internet Web Site design and essential Internet marketing

Techniques Internet Tools for Growing your Business

Jim Teece Jim@ProjectA.com

About this Session

Website Design TechniquesEssential Internet Marketing Techniques

About Jim Teece

Married and Moved to Ashland, Oregon in 1992 I am a parallel entrepreneur

Project A, Scarab Media, Art Authority, Planeteria Hosting Ashland Home Net and Ashland TV

Database Driven Websites, Mobile Apps Global eCommerce Experts TV show – Tech Talk Jackson County Fair Very involved in the community

About Project A

Founded in 1990 Creators/Inventors of Site-In-a-Box(tm) - Clients

include Ashland, Medford, Jackson County, City of San Diego, Colorado Springs, Titusville, Southern Oregon School Districts,

eCommerce Solution Providers - Clients include Dr. Martens, Lithia Park Shoes, Raven Maps, Jonsteen Trees, StellarTone

Digital Fabricators - Custom Database Developers - Clients include Apple Computer, Taco Bell, CB Richard Ellis, Asante, Lithia Motors, Fab Glass, Sinister Cinema

Community Partners - FreBa, TodayInAshland, BISP, AshlandTV20

The future is yesterday…

MobileGlobalFasterFacebookTwitterSMS

Design Subjective Standard Stand Out if it matters Fast Small Mobile Define “Success”

Design with change in mind Building a website is not publishing a

document It lives, breathes, breaks, reacts and is

different for everyone Browsers Operating Systems Monitor Sizes Speed of Computer Software installed Don’t be held hostage by your webmaster

What's your favorite site? Amazon Google Digg MSN Bing Apple Bank of America

Why?

Lets surf Review our favorites Discuss what we like about each site

Google “Web Site Design”

Marketing your website Customer Engagement Satisfaction Loyalty Advocacy Customer Service User Generated Content (on and off site) SEM vs SEO YouTube

Internet Technology Customers expect to be directly connected

with Every transaction is confirmed via email Self help Anywhere, Anytime Instant Gratification Banks almost get it - Example

OLD School Internet Marketing Search Engine Optimization Search Engine Marketing

Pay for clicks Banner ads Reciprocal Links Email H1 tag Page Title Do NOT try to fool the search engine Do NOT design for the computer… we are still

humans

How many of you? Facebook Google Plus Twitter mySpace Youtube (post, watch) SMS Mobile Surf

Cell Phone Types iPad

Google “Jim Teece”

JimTeece.com (my Blog) Project A (my company) Facebook, mySpace, Twitter (my social

networks) Scarab Media, Ashland Home Net & Ashland TV

(my other companies) AIFF, SOU, ACOC, Asante (my community

involvement) SiB, TV20, TodayInAshland, eOneOne (my

creations)

Metrics How do you know if your successful? How do you know what is working and what is

not working? How can you test different campaigns?

Google Analytics FREE Stats Segmentation Motion Charts Adwords integration eCommerce integration Benchmarking Geo targeting Site Search Analysis

17

Facebook 1 Billion Friends Ever Changing It’s a platform Competing with Goggle, Twitter Mobile? Targeted Ads Work

Thank you! Launch your business – GO! Drop me a line to let me know how its going Become my friend

Jim@ProjectA.com JimTeece.com Facebook.com/jimteece Twitter.com/jimteece