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Colin Omosebi

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Graphic Design Applications

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Contents

ColinJonnedelHiroe AlishaNadiaAs a group we decided to name ourselves

CJHAN, we were given water as the theme

for our green week project. I was quite happy

that we were able to form a group that had

members with a good range of design skills

although my main concern was being in a

group that i could get along with and that

shared my work ethic.

3..6

7..11

12..21

22..27

28..29

initial stages ..........

research ..........

development .........

Green week ..........

did we reach our aims ........

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collaboration

we pulled together our collective knoweledge to

figure out what issues we could investigate

we had a range of both globally and more lo-

cal problem that could be address but in the end

we chose to highlight how water can be wasted

by society as a whole and what us as individual

can do to limit the impact we have on the worlds

resources.

C

J

H

a

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Illustration ..........

Moving image ..........

technical skills .........

editorial design ..........

Branding ........

it was really useful to figure out what skills each

member of the group possessed in order for us

to play to our strengths, the infographic (far left)

show the skills we possessed as well as the skills

and interests we shared.

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researchCollaborative Blog

http://cjhan2.tumblr.com/

From genaral research we had many ideas for

prijects and concepts to create which oncluded

a bottled vs tap water campaign, creating a

surplus food brand and also creatinhg spoof

advertising campaigns to hightlight the value of

water.

we looked at a range of ways in which we could

execute these projects and ultimately descided

on just two projects that we felt had alot of

potential, these projects were creating spoof

advertising campaigns and how water can be

misused within advertising.

we were really keen for our project to be

based on advertising as we saw that it is

something we are all infulenced by and

the fact that most advertising is aimed

at our target audience of 16-35 year old

consumers.

below is an example of one of the spoof

videos we created: This one was created

by Alisha

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nadias video mash up

project outline

Misuse of water in advertising

we wanted to highlight how the

“throw away” attitude related to

water in advertising also affects the

consumers behaviour, we were try-

ing to show a link between adver-

tising , the product and how we the

audience can be influenced.

Brief

Our aim was to create a campaign that

highlights the misuse of water in advertis-

ing and how that influences young trendy

consumers through the brands/products

they buyand their attitude towards water.

The aim of the project was to change peo-

ples behaviour towards wasting water and

for people to relise that clean, safe drinking

water is finte.

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Engagement Incentive Behaviour change

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pitch & feedback for green week proposal

black mirror

idea change

delivery could be better

Amber

Refining ideas

The green week pitch did not go as planned as although we

had soild well thoughtout ideas that Sarah and Paul liked,

there was a concern over the delivery of our concept during

the pitch mainly due to prototypes being too crude (story-

boards, visualiations) and the overall persuation of the pitch

that i took responsiblity in giving, I aknowledged that this was

mainly due to my inadequate preparation.

After the green week pitch we had decided to scale down

our ideas for the project, to keep it suitable for the event and

time scale we had for the project, we made the descsion to

scrap the video and concerntrate on simplyfying our idea to an

interactive game on the subject of water rationing, this allowed

us to start to develop a more realistic approach to furfiling the

brief.

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Creating identity

“Time is water” plays on the phrase “Time is money”,

Money is clearly of value and should not be wasted,

we wanted the same to apply to water hence “Time

is water” was created. we wanted a design that was

simple yet effective, so i set off working on a Brand

mark that reflected these values.

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Time is Water

Time is Water

Time is Water Time is Water

Here are some digital designs i made in the process of creat-

ing an identity for our concept. i had decided quite early on to

stick to using black, white and one other colour, i chose cyan

as i wanted the design to be as closely assosiated with the

subject of water as possible.

Time is Water

Time is Water

Time is Water

Time is Water

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#0099CCRex BoldRex Light

Time is Water

Time is Water

I believe that the overall look and feel of the logo

and typeface work well together, i feel that the

logo effectively communicates our message as it

is quite synonymous with both water and time.

The typeface Rex bold/light has good readability

from a distance as well as being well suited to

being used digitally for an online presence.

I decided upon using an hour glass and water

droplet to illustrate the combination of both time

and water, by replacing the sand in the hour

glass with water i tried to visualise the issue of

clean safe drinking water being finite.

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How it works

The game was meant to be similar in princible to the “ Price is right”, we wanted our par-ticipants to pick a card and guess “how much” the activity would cost to do (e.g. per flush, per minute...) while not specifying wether or not we meant water or money as the “cost”. depending on how many each person got right determined wether or not there picture would end up on our wall of fame or shame on our website.

Aims

We aimed to educate people about how much water they use on a daily basis and also to

get particpants to understand that water is a precious resource that is not to be wasted.

(The pictograms on the cards were designed by Alisha, while I designed the pattern on

the back.)

Card game

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Engagement Incentive Behaviour change

Interactive Card game

Saving money

Education

Winning game

Awareness

Small change in routine

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applying identity

We went about getting everything for the game

ready by applying our colour scheme to the

cards, boxes and business cards.

The cards would be arranged neatly inside the

boxes/trays which would be worn around the

neck from a strap, after playing the game the

participant would be handed a business card

with our website and a water saving tip on the

back(bottom left).

business cards designed by jonnedel & Hiroe

boxes put together by Alisha and Nadia

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Green week

We decided to dress up as gameshow hosts to

tie in with our water saving game, we felt that

by dressing formally and dressing in the colours

of our concept we would stand out and as a

result be able to engage more participants.

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Approaching people was slightly daunt-

ing at first but once we got in to the

swing of things we were able to speak

confidently and share the knowledge we

had gathered over the duration of the 9

week project.

we attempted to create a gameshow

atmosphere that would excite, challenge

and educate with the use of our camera

crew through the way we engaged our

participants.The prize for their particpa-

tion was the honor of having their photo taken with the winning card and one of us if they prefered.

Gameshow hosts: Me & AlishaPhotography: Jonnedel & HiroeVideo recording: Nadia

VID

EO

interaction during green week

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Website

http://timeiswater.wix.com/timeiswater

People were lead to our website from the

business cards we gave to them during

green week after they had taken part in

our game , our website was used as a

platform to showcase the images of our

participants depending on how well they

did they ended up on either our “wall of

shame” or “wall of fame” which was just a

little bit of fun!

our digital presence

Twitter

@TimeisWaterLCC

We created a twitter account so that we could

document our research and finding as well as

finding companies and organisation that deal

with water issues.

we also decided to post water saving tips as

to attempt to educate our followers and any

other visitors to our twitter page.

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This project was also a learning process for myself

as before i was not really concerned about my water

usage and its impact on the environment as i was

oblivious to the cost and volume of water i waste in

my day to day life.

I also felt it was useful experience to work on a social

impact project as it challenges you to look at the

wider issues as well as the design and end user.

did we reach our aims?

Throughout the project our aim was to educate

people about their water usage and to allow them

to visualise this in a way they could understand, we

also sought to impact small changes in their daily

routines and their behaviour towards water, overall

i feel we communicated our message that water is

presious well.