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TIM BOVINGDON
Portfolio
January 2014 Enter
Company: Tesco (Properties)
Client: Tesco plc.
Since March 2013 I have been
in an open-ended contract
working for Tesco Properties in
my role as a Senior
Artworker/Retoucher/IT
support specialist in the design
department.
My day to day duties include
producing large format
artwork for Tesco stores,
photoshop retouching, IT
support to over 15 macintosh
computers and I also look
after the studio’s Mac Mini
server and RAID system -
which I costed, set up and
maintain daily.
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Tesco “One Voice” Bakery in-store headersI create large format signage artwork for all ofTesco’s categories. Usually the imagery is shot atTesco’s studio in Milton Keynes. Due to budgetconstraints, the Bakery category imagery had to becomposed from existing Tesco library images andexternal photo libraries. I worked with an artdirector to research suitable images. I would buildthe selected images onto a cutting board imagethat was agreed for use throughout the Bakeryheaders. I would cut-out, rebuild or add to existingimages then apply colour adjustments and applydepth-of-field-blurs to match existing backgrounds.The images were flattened and saved as tiffs forimporting into InDesign.
Photoshop stage 1Original core image. I rebuilt the left hand side
of the croissant then applied a cut-out path.
Photoshop stage 2 Wooden chopping board image with a mask
to allow a background image to show through.
Photoshop stage 3I added in a stock photo plate image, adjusted
the plate colour and applied shadowsunderneath.
Photoshop stage 4I took a stock pain-au-chocolat image for the
background, cut it out then built shadows andreflections onto the plate.
Photoshop stage 5I added a version of the image I used to
rebuild the croissant as the background tocomplete the full composition below.
RightA typical layeringstructure for thePhotoshop files.
AboveThe final composited image.
Our pastries always
Company: Tesco (Properties)
Client: Tesco plc.
I also look after Mac users in
other departments in Tesco
Properties. This situation has
arisen because Tesco do not
officially have any Macintosh
IT support service. I liaise with
Tesco IT support in India to
help solve Tesco staff’s day-to-
day issues.
I am also involved in advising
and sometimes costing up
Mac systems for Tesco staff
upgrading their computers.
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LOVE
LOVE
Try a little sweet temptation
Try a little sweet temptation
CHOICE
CHOICE
Tesco “One Voice” Bakery in-store headersHere are more examples of Tesco Bakery headers artwork that created. I have used the same structuring methods in Photoshop to create the new images.
Company: Tesco (Properties)
Client: Tesco plc.
As part of the Tesco Phone
Shop store refresh, I was asked
to add in fret cut letters to store
images, along with colour
changes and wall fixtures.
The images are then presented
in a design proposal pack to a
Tesco Design Manager.
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Images after retouching(Above) In Photoshop I added in the Phone shop patch sign, rebuilt the walls without fixtures toadd new posters and a colour change. I also supplied a version showing different colour routes.
(Right) I added in the fret cut letters then rebuilt the walls by paths and cutting out foregroundobjects. Colour changes could then be applied on different routes.
Images before retouching
Company: Slice Design
Client: GlaxoSmithKline
In August 2012 I started an
open-ended contract for Slice
Design - a packaging and
branding consultancy.
I worked on brand guidelines
and promotional material for
Parodontax toothpaste.
Shown right are pages from
the brand guidelines and a
concertina fold leaflet created
to promote a new product in
their range – Extra Fresh
Toothpaste.
I also worked on Slice’s other
clients’ packaging artwork,
constructing Illustrator and
spot colour Photoshop files.
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Parodontax Toothpaste Brand Guidelines This was an A4, 100+ page document contained in aring binder. Four sections of the document are divided byoversize dividers. I was responsible for artworking thecontent and setting a look and feel for the design. This would then be printed digitally.
Parodontax Extra FreshToothpaste 210mm Square
Concertina Leaflet I designed and created the artwork for
this 12 page concertina booklet inInDesign and Photoshop/Illustrator CS6.I retouched all the stock library images
and created pack mock-ups for thecontent pages.
Company: Slice Design
Client: GlaxoSmithKline
I produced mock-ups of
potential dispensers, leaflets
and POS items for Biotene –
a mouth hygiene product to
be launched in Eastern Europe.
I would assemble master
Illustrator files that were fully
editable, then export as tiff
files for import into Photoshop
for manipulation.
I would add shading, shadows
and edges to give the images
a basic 3D effect.
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Company: Bonner McHardy
Client: Various.
Bonner McHardy are a small
Creative Services Agency.
90% of their work is for
Source UK Services Limited,
an Exchange Traded Products
provider. They produce,
amongst other publications,
monthly factsheets for their
institutional investors. With
over 100 factsheets in 3
languages, automation is
required. I undertook the
majority of this by setting up
the processes. I managed the
monthly updates.
I also managed the Bonner
McHardy Studio, Mac IT
systems and worked as a
Designer and Project Manager
when required.
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800
600
400
200
0
J.P. Morgan Macro Hedge Dual TR (VIX)CBOE Volatility Index (VIX)
Mar
09
Mar
10
Mar
11
Mar
12
S&D Gallery We were asked to create the brand and Website/content managementsystem for a new Client – S&D Gallery. 3 designers worked on the brandmarquee and one of my designs was chosen. I was also responsible foradding/updating content for the website using WordPress.
Shown below are logo routes and the current website.
Source monthly factsheets The line graphs are automated via an Excel file running amacro then output as PDFs ready for updating in theInDesign files. The Pie charts are automated inChartsmith from templates that I set up. The tables arelinked to a central Excel file that is in-turn linked to aBloomberg feed. Once approved, I use Zevrix’s BatchOutput to create Web secured PDFs. I can also automatethe creation of print-ready files when they are requestedfor any new product launches.
Company: SGS Europe(Thames McGurk Ltd.)
Client: Tesco plc
Tesco’s Frozen category has
various ranges that involve the
use of spot-colour work on
the image to enhance the
product. The example shown
is a flexographic printed bag
from their seafood range.
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Tesco Prawns Tesco’s supplier give me a high resolutionsingle-layer CMYK tiff. I take this andanalyse the channels, this allows me toproduce the retouching to generate thebackground Pantone 637C.
Company: SGS Europe(Thames McGurk Ltd.)
Client: Tesco plc
SGS Europe have offices
within various client’s
head offices.
I worked full-time for SGS
Thames McGurk within the
head office of Tesco plc as
artwork Studio Manager.
I produced artwork and spot
colour image work on 3 of
Tesco’s categories; Produce,
Household and Frozen.
I also worked in IT support
across two other regional sites
of the company.
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Tesco 2in1 Washing powder One of the 2in1 packs in Tesco’s Householdcategory. Design files would bedisassembled when building artwork, asthey would invariably be received full ofRGB photoshop files. I would take eachdesign element and build a CMYKPhotoshop layered file. This wouldeventually form the resulting DCS2 file,containing 4 colour process – plus a spotPantone 485, used in formation of the“2in1” front-of-pack lettering. A layeredIllustrator CS3 file would contain a cutterand all other elements.
Tesco 2in1 Washing powder Left: The Illustrator artwork file.
Below: The assembled product and packsfrom other ranges that I have created.
Company: SGS Europe(Thames McGurk Ltd.)
Client: Tesco plc
Tesco’s Produce category has a
varied range of pack designs.
I helped to produce repro
ready artwork – the majority
being for Flexographic
printing.
Shown here is a pack from
the “Kids” range within
the category.
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Tesco Kids Produce category This page shows one of the Kids packs in Tesco’s Produce category.Design files would be disassembled when building artwork, as theywould invariably be received full of RGB Photoshop files. I wouldtake each design element and build a CMYK Photoshop layered file.This would eventually form the resulting DCS2 file, containing 4colour process – plus a spot Pantone 375, used in formation of the“tick” front-of-pack lettering and a Process Blue forming thebackground graphic. A layered Illustrator CS2 file would contain acutter and all other elements.
Company: Britvic Soft Drinks
Client: Various brands
I worked as an artworker and
designer for Britvic Soft
Drinks. They own, produce
and market their own brands,
including: Robinsons, Purdey’s,
Amé, AquaLibra, Idris and
7UP. They manufacture and
distribute other brands under
license, including all UK/
European Pepsi products for
the US parent company.
I worked on all brands, and I
also produced Britvic in-house
magazines and online Acrobat
PDFs for employees.
I also gave unofficial IT
support to the department.
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b brief – Britvic’s in house monthly magazine I designed and produced this publication for viewing on Britvic’s Intranet. The PDF contains
hotlinks to external sites and other documents. A printed version was also created for staff whodid not have access to a computer.
Robinsons Fruit Shoot rebrand All peripheral printed items would be adapted after a recent rebrand. This is a bag designsubmitted to a local food retail outlet chain - showing dual branding sales opportunity.
Pepsi I would receive brand guidelines and hi resPhotoshop files from an external agency, whichwould be adapted to suit whatever needs – in this case a series of trade magazine adverts.
Company: Landor Associates
Client: Various
After freelancing at Landor
Associates I was employed as
a full-time Senior Artworker/
Cross Platform solutions
provider and PowerPoint/
Acrobat presentation
specialist.
I worked across the board on
Branding, Retail/Industrial
Packaging, Corporate
Guidelines, Exhibitions etc.
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RWE Thames WaterI created artwork for variousglobal Exhibitions. I alsoproduced Branding guidelinesin printed and Acrobat form.
AlpharmaI created artwork forpackaging.
BMI (British MidlandInternational)I helped designers produceenvironmental concepts and wasinvolved in creating Acrobat brandingguidelines.
BPI was extensively involved in the creation
and implementation for the new BPbrand identity and guidelines.
I also produced logos for divisionalcompanies within the group.
National Lottery/CamelotAs part of a small team, I created cross-platformsolutions for the re-launch ofthe UK National Lottery logo.
Company: Basten Greenhill
Andrews
Client: BMW UK
I worked as a Senior
Artworker at branding
consultancy Basten Greenhill
Andrews.
BMW client facing/customer
facing brochures made up the
bulk of my work.
I was also involved in pitching
and Acrobat presentations.
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*The Porsche crest and all Porsche logos are protected trademarks. The use of the crest and logos is strictlyforbidden unless express permission is given by Porsche A.G.
911 Turbo automatic rear wing (04.JPG)
911 Turbo (05.JPG) 911 Turbo (06.JPG)
4 in 1 - 911 graphic (10.JPG) Boxster S (11.JPG) Boxster S (12.JPG)
Boxster Interior (16.JPG) Boxster S/Boxster 2.7 (17.JPG) Logo* (18.JPG)
911 Interior (22.JPG) 911Carrera 4 (23.JPG) 911Carrera 4 Cabriolet (24.JPG)
Exclusive Programme - Interior(28.JPG)
Logo* (29.JPG)
Company: Basten Greenhill Andrews
Client: Porsche UK
The Porsche account was a
pleasure to work on, due to
the fact that they always had
large print budgets and they
were very keen on pushing
boundaries to the limits on
their printed material. Most of
the work was for their
accessories and vehicle
pre-order customisation.
This press pack was used
to launch a new product.
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Press information
Porsche Cars Great Britain Limited
Bath Road, Calcot, Reading
Berkshire RG31 7SE
Telephone: 0118 930 3666
Telefax: 0118 925 2719
September 1999
Porsche Press information M
Y 2000
MY 2000 information Press information
Porsche UK Press PackThis is the folder artwork as it appears in Adobe Illustrator. A non-printing cutter guide is shown in magenta.
Porsche UK Press PackThe final pack interior.
Porsche UK Press Pack leafletThe 4pp leaflet slotted inside
the main folder.
CD Images Model Year 2000
911 Turbo (01.JPG) 911 Turbo (02.JPG) 911 Turbo (03.JPG)
911Turbo (07.JPG) 911Turbo (08.JPG) 911Turbo Interior (09.JPG)
BoxsterS Interior (GB - leather standard)(13.JPG)
Boxster 2.7 (14.JPG) Boxster 2.7 (15.JPG)
Logo* (19.JPG) 911Carrera (20.JPG) 911Carrera (21.JPG)
911Carrera 4 Cabriolet (25.JPG) 911GT3 (26.JPG) 911GT3 (27.JPG)
Pictures on CD
Company: Bamber Forsyth
Client: BAE
I had been freelancing with
Bamber Forsyth on a
6 month contract as
Corporate ID/Branding
Artworker.
This project for BAE was a
proposal document for the
5th Terminal at Heathrow
Airport.
Produced in Quark Xpress
and Illustrator.
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Company: MSC Limited
Client: Lucas
MSC asked me to draw up a
number of their Lucas spares
products for use on various
types of packaging.
The resulting Illustrator EPS
files could quickly be adapted
to work at a number of sizes
and on varying colour
backgrounds.
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Company: Ian Logan Design
Client: Boots plc
Ian Logan Design were
commissioned by long-term
client Boots to come up with
possible ideas for a range of
Wallace & Grommit themed
kitchen utensils.
I had been freelancing with
Ian Logan Design as a
packaging Artworker and was
asked to produce concept
material in Illustrator,
Dimensions 2
and Photoshop.
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