Thursday 3.20

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Advertising and Promotional (Media) TacticsOVERVIEW:

•OOH (Out of Home)•Includes billboards, wall murals, coasters anything that doesn’t or can’t come directly to the target’s home.•Not a medium that allows for much targeting. Think about bus sides and billboards and stadium signage. None of those things can be run in a way to reach one market over another. They can be placed in locations that are frequented by specific targets but that’s about it. •Production costs for the vinyl boards are usually additional and an extra charge to change creative. Costs are eliminated or reduced with the introduction of digital boards

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Advertising and Promotional (Media) Tactics

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OVERVIEW:

•Promotional Items•Items such as koozies, pens, t-shirts, etc are usually paid for out of the marketing budget. When looking to include them make sure they make sense for the target market and are in line with the goals and objectives of the campaign.

•Other areas:•SEO•Mobile•Coupons

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Media Plans

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QC: Fancy CakesProblem: FANCY CAKES is a specialty cake

business that Jasmyn runs on the side. She custom designs and bakes cakes for any

occasion and her designs start at approx. $40/cake. Currently, her clientele is

limited to college students. She would like to increase awareness of her business and

expand her clientele within the Tallahassee community. How can she increase awareness of Fancy Cakes beyond Facebook and the Student population? Her budget is small

because any advertising costs come directly out of her pocket.

Due: Tuesday, 3/25HW: Read Phase 3, Step 8

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Thought of the Day:

“By failing to prepare, you are preparing to fail.”

― Benjamin Franklin

Documents

Thursday 3.20