Beauty Product Advertisements Through the 1960s

This was made for people who didn’t want to go into salons to get a perm. This product was made for at home perms you can do on yourself.

Commercial link:

https://www.youtube.com/watch?v=Z9xMc3iNObs

Scatter Perm

Discussion

1. Did you use this product? 2. Did you ever have perm?3. What was your favorite hairstyle?

This product shaves the closest, trims the neatest, power cleans itself and shaves the fastest.

“Remember, Ronson does a lot more than light cigarettes.”

Commercial link: https://www.youtube.com/watch?v=sZnrEif2HMU

Ronson Electric Shaver

Discussion

1. Do you remember when this product became available for purchase?

2. Do you prefer an electric shaver or a manual razor?

3. Do you remember when you first shaved?

Fitch founded the F.W. Fitch Company in Boone, Iowa. He owned a barbershop and his first product was a hair tonic labeled “Ideal hair grower and dandruff cure”.

Commercial Link: https://www.youtube.com/watch?v=x7JT0nY4hCs

Fitch Dandruff Remover

Discussion

1. Do you remember this commercial? 2. What type of dandruff shampoos are on the

market? 3. Do you remember this ad?

This cosmetic is regarded to as the anti-aging specialist for timeless beauty. This is the most notable cosmetic expert, who laid the foundation of the brand in 1936, but was popular in the 1960’s.

Germaine Monteil Super Royal Cream

Discussion

1. Did you use this product? 2. Do you remember when this came out? 3. What other face creams did you use?

This shampoo advertised that “every woman is different,”. By the 1950’s, the shampoo was available in three expressions, and were color-coded for easy identity.

-Red for dry hair

-Yellow-For oily hair

-Blue for normal hair

Commercial link: https://www.youtube.com/watch?v=8EJl_LQ2eOw

Breck

Discussion

1. Do you remember this product?2. Did you use this shampoo?3. Do you remember the commercial?4. What other shampoos were popular?

David H. McConnell initially sold books as a door-to-door salesman to New York homes, but then decided to start selling perfumes. It was originally called “California Perfume Company”.

Commercial link: https://www.youtube.com/watch?v=oAfQP4WpaNs

Avon Perfume

Discussion

1. Did you use any Avon perfumes?2. Did you use any other Avon products?3. Do you like looking at Avon catalogs? 4. Were you ever an Avon sales representative ?

This is an American cosmetic brand founded in Maryland. CoverGirl’s first product line, Clean Makeup, launched in 1961.

Commercial link: https://www.youtube.com/watch?v=A51gsMC0YbY

Cover Girl

Discussion

1. Do you remember when Covergirl first came out?2. Do you like Covergirl cosmetics? 3. Do you remember this commercial?

This was the first perfume launched by French couturier Gabrielle “Coco” Chanel in 1921. The slogans used in the 1960’s for Chanel included “Every woman alive wants Chanel No.5” and “Every woman alive loves Chanel No.5”.

Commercial link: https://www.youtube.com/watch?v=3sJZvx4QM3w

Chanel No 5 Cologne Perfume

Discussion

1. Did you ever purchase any products from Chanel?2. Do you still use Chanel products today?3. What other perfumes from the 1960’s did you use?

This was developed by a chemist from Armour and Company. It was then introduced nationally in 1949 and was advertised as “the first active, really effective deodorant soap in all history because it removes skin bacteria that cause perspiration odor”.

Commercial link: https://www.youtube.com/watch?v=q-DPZqSxWo8

Dial’s Deodorant Soap

Discussion

1. Have you ever used Dial soap?2. Do you still use this soap?3. Do you remember the commercial? 4. What other soap brands have you purchased in the past?

Their promoted slogan is “Kills germs that cause bad breath”. It was named after Joseph Lister, a pioneer of antiseptic surgery. It was then developed by Joseph Lawrence in 1879.

Commercial link: https://www.youtube.com/watch?v=d0hulStV5qs

Listerine Antiseptic “Two-fisted”

Discussion

1. Do you remember this commercial?2. Do you use listerine?3. Do you remember the two-fisted listerine?4. What other mouthwash products can you name?

In the 1960’s, Gillette brought into market the Right Guard aerosol deodorant and bought the disposable hospital supplies manufacturer, Sterilon Corporation in 1962.

Commercial link: https://www.youtube.com/watch?v=XcaRRuf78AQ

Gillette Foamy Shaving Cream

Discussion

1. Do you use Gillette shaving cream?2. What other Gillette products can you think

of?

Old Spice, the world’s best selling men’s fragrance, was originally a perfume for women. Then in 1938, Shultz introduced Old Spice for Men, featuring the famous colonial clipper ship on the bottle.

Commercial link: https://www.youtube.com/watch?v=QD-RjH4

Old Spice After Shave Lotion

Discussion

1. Do you remember this commercial?2. Do/did you use old spice? 3. Do you like old spice? 4. Name some other colognes?

The home hair dryer was a big success. In 1962, they made the General Electric portable hair dryer. This product was named as the world’s fastest home hair dryer.

Commercial link: https://www.youtube.com/watch?v=33iT08lZj2Y

Schick Petite Salon Hair Dryer

FInal Discussion

1. Did you use any of the products featured in this presentation? 2. What other beauty products do you remember from the 1960’s?3. What perfume or cologne did you use? 4. What was your favorite hairstyle from the 1960’s?