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Three Markets to Watch – WebRTC Impact
Session: G-5 Dean Bubley, @disruptivedean Director Disruptive Analysis [email protected]
Session Presenters
• David Trice – EVP, Customers & Products – CX Technologies
• Bill Lewis – Title – Temasys
• Christian Hoene – CEO – Symonics
The Sales Funnel Is Dead
“Today’s customer
relationship is dynamic
and nonlinear” Accenture, 2012 Global Consumer Pulse
The Customer Journey is Complex
More Channels More Silos More Choice More Volume More Locations More Data
WEB
1-800#
TV
MOBILE
SOCIAL
NEED / RESEARCH
SELECT PURCHASE MAINTAIN /
RECOMMEND RECEIVE /
USE
Read Reviews
Comparison Site
Web Search
Search Social For Recommendation
Sales Person
Chat
Email Order Confirm w/Rec
Pickup Local Store
Tweet About Purchase Experience
Ask for Help on Community Chat Room
Product Info
Order Online
Video Kiosk
Change Order
Select Product
Shazam Commercial
Order Online
Call for Info about Replacement Part
WEB
PHONE
IN-STORE
INTERACTIVE TAGS
MOBILE
SOCIAL
WebRTC
More Channels More Silos More Choice More Volume More Locations More Data
WEB
1-800#
TV
MOBILE
SOCIAL
NEED / RESEARCH
SELECT PURCHASE MAINTAIN /
RECOMMEND RECEIVE /
USE
Read Reviews
Comparison Site
Web Search
Search Social For Recommendation
Sales Person
Chat
Email Order Confirm w/Rec
Pickup Local Store
Tweet About Purchase Experience
Ask for Help on Community Chat Room
Product Info
Order Online
Video Kiosk
Change Order
Select Product
Shazam Commercial
Order Online
Call for Info about Replacement Part
WEB
PHONE
IN-STORE
INTERACTIVE TAGS
MOBILE
SOCIAL
WebRTC
Customer Engagements must be …
…Personal | Local | Relevant
Deliver to Sales Expert Customer Chooses Channel Determine Need & Location
I am looking for… How can I help…
CustomerInterac onEngage
Locate
Score
DeliverWeb
MobileSocial
Kiosk
Chat,Email
1-800,
C2D
Shazam
I’m looking for…
Mass Disruption of Incumbent Processes
Bill Lewis Managing Director Temasys Pte Ltd [email protected] Name
9
• More people live inside the circle than outside it • 27% of the world’s GDP in inside circle • Half of the worlds internet users (yet only have 27% penetration
c/w 43% outside) • 75% of the worlds population will reside in circle in 15yrs time • India will have largest population by 2030 • Singapore holds the world’s top spot in NIIP per capita @ $127,000
per capita c/w Switzerland at $114,000 and HKG at $91,000
Asia, why be interested?
Personal Service Returns
Combines • Personal and Virtual Service with • Scarce resource deployment Examples • Health Claim Processing in Rural Areas • Instant translation assistant • High End Hotel Concierge Impact – business and social, transition in visually enabled business processes, time frame <12 months
If money talks then you should see the face
Mobility in Africa and India (for e.g.) • Mobile money purse with integral communications, 30
million tablets can’t be wrong • Will the “Bank of Now”, also become yesterday’s bank
and Accelerate bank-less transactions and virtual money
• Low cost smart phone and tablet will drive functionality into hands of new markets
Timescale <12 months, social and enterprise impact huge
Remote region visibility
LTE and 4G (read5G from 2014/15) plus 03b are going to continue the relentless drive of broadband connectivity into new geographic and consumer / enterprise markets Integration across Integrated Digital Media (IDM) Space 2.5bn users and rising – demand to leapfrog “old” technologies.
Christian Hoene CEO Symonics GmbH [email protected]
IETF Opus Codec Listening-Tests Results
IETF RFC 6716 “Opus” • mandatory audio codec for WebRTC • IPR issues not as harsh as with H.264/VP8
How good is Opus? • MUSHRA Listening-Only Tests • 300+ persons • 150+ test conditions
Opus vs. Other Audio Codecs
• Some picture
15
Application Range
16
17
Concert: Live Session with Opus
Dimensions of Audio
Mono 0D one loudspeaker Telephony
Stereo 1D left and right Opus
Surround 2D +front and back Hifi
Spatial 3D +up and down Real Live
Do we need spatial audio?
© Symonics GmbH 2012 18
Virtual Spatial Audio for Teleconferences
• Participants are placed at different positions in a virtual conference room.
• Audio is calculated individually for each participant
• The voices of the speakers can be perceived as coming from different directions
19
Benefits of Spatial Audio
• A
• B
• C
20
Iosono Installation in the Mann Chinese 6 Theatre
© Symonics GmbH 2012 21
The easy solution to spatial audio
• Headphone
• Signal processing magic
– Head Related Transfer Function (HRTF)
– Virtual Acoustic Simulations
© Symonics GmbH 2012 22
Three Markets to Watch
• Music Industry
• Musicians
• Virtual Environments / Teleconferencing
23
Questions 1. Why is the market you are discussion particularly open to
WebRTC Impact?
2. Is this a new market or an existing market that is impacted by
WebRTC?
3. Will the impact open a closed market to new players or enable
new competitive postures within the mark
4. What is the time frame for the impact?
5. What factors will reduce or enhance the impact?
6. Are vendors or new players investing to catch this wave?
7. Is this a pure business impact or will it have a social impact as
well?
