Future of Voice - WebRTC Market Status and Opportunities

Future of Voice Workshop WebRTC Market Status &

Opportunities

8th October 2013 Dean Bubley & Martin Geddes

[email protected] [email protected]

App/web-embedded RTC talked about for years

Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

App/web-embedded RTC talked about for years

Oct 2013

•  Expensive •  Inflexible •  Poor developer support •  Limited use-cases •  Reliance on “call” model •  Poor audio/video •  Hard to integrate

= Patchy adoption & little developer enthusiasm / buzz

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

WebRTC has created the buzz & excitement

n  Democratised the idea of realtime voice/video/data ¨  Easy elevator pitch

n  “It’s like Skype – but in the browser, with no plug-ins!” n  “Three simple Javascript APIs – millions can use it!” n  “It’s being evangelised by Google & all these other guys!” n  Mix of (fast) standardisation & “pragmatic proprietary” n  Encourages experimentation with a very low bar n  Usable at multiple levels of abstraction / effort / commitment

n  Carries a sense of inevitability & scope for innovation


Original 3-way support for WebRTC expanding

WebRTC

Enterprise

Telco Consumer Web

Oct 2013

Devices Network

tools

TV & gaming


WebRTC rapidly expanding past “calls”


WebRTC will drive disruptive service innovation

October 2013

Source: Disruptive Analysis WebRTC Strategy Report, Feb 2013 & Q2 Update August 2013 Definitions & methodology in report - See disruptivewireless.blogspot.com for details

Device base supporting WebRTC growing Zeroà4bn in 4 years

Mill

ion


... although it’s not quite as “easy as it looks” yet

Oct 2013

Signalling


“WebRTC is not a standard. It’s a movement”

n  Irony: problems are making WebRTC stronger not weaker n  “Hardcore” comms developers going “down to the metal”

¨  Building around core RTCWeb protocols & media engine ¨  Embedding WebRTC elements into desktop applications

n  Longer-tail developers being addressed by API/cloud players ¨  “Packaged” WebRTC capabilities like multiparty video ¨  Abstraction to avoid risk from changing standards ¨  APIs for iOS, Android apps ¨  Cloud features

n  Next tier up of service platforms emerging too n  Renewed interest in “realtime everywhere” n  No “religion” about WebRTC “purity” – just get on with it! Oct 2013

(Quote from Tsahi Levent-Levi @tsahil)


WebRTC made easier via 3rd-party APIs

Oct 2013

CU-RTC-Web?


View Oct’13: lead WebRTC use-cases

October 2013

Early enterprise adoption •  “Call me” buttons •  Contact centre •  First telehealth apps

Initial consumer web apps/devices •  Remote 1-1 education/training/sales •  Free standalone video-calling •  Chromecast •  Developer SDKs & APIs

Live & commercial

•  Vertical niche solutions (finance, health) •  Corporate conferencing •  Full enterprise UC

Pilots / pre-commercial

Trials & demos

•  Telco core/IMS extension •  Entertainment & consumer electronics •  M2M, CDN & data-centric apps


What use-cases lead?

Oct 2013

Existing web

services Adding real-time

comms capabilities

Existing realtime comms services

Extending via the web, blending web capabilities

?


For telcos WebRTC is really a magnifier/catalyst

Now

With WebRTC Bigger opportunities

Worse threats Faster speed


Multiple telco angles/oppo’s for selling WebRTC

Oct 2013

Telco WebRTC interest

Extension of IMS / RCS / VoLTE over WebRTC

Telco-OTT reach improved

by WebRTC

Enterprise VoIP / UC /

conferencing moving to WebRTC Ground-up

interest in WebRTC (in

labs etc)

Apps, developer & HTML5 initiatives

adding WebRTC

+ Policy / broadband teams: Can we detect / block / bill for it? Regulatory: What does this mean, how do we do 911 etc?

IMS extension currently “loudest” Telco/WebRTC domain, but not necessarily most important. Execs should ensure it is exploited across the organisation


Other development areas

“Other stuff”

n  Telecom APIs

n  Moving in right direction n  Focus on real telco assets n  Focus on needs of developers n  Pragmatism not dogmatism n  New ecosystem of specialists

n  Telco-OTT

n  Rapid rise of interest... n  ... but not easy to get right n  Step-up of partnerships n  Main focus on “extensions” & APIs n  Few pure OTTs from telcos in voice

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 Oct 2013

1st party: internal

2nd party: SIs & partners 3rd party: Long tail devs

“Other stuff”

n  SDN/NFV n  Too large a topic to do justice n  SDN mostly out-of-scope n  NFV – more “real” & short-term n  Progression:

¨  Proprietary HW to commodity boxes to virtualisation to full cloud basis

¨  Certain functions / elements more NFV-able (eg media processing, edge functions like SBC, DSR)

n  Unclear fit with other trends in telco org structure (eg some biz units moving to “BYOnetwork”)

n  VoLTE & RCS/joyn n  More VoLTE launches in H1’14? n  Still various issues/problems n  S Korea as a special case? n  RCS/joyn still not gone anywhere n  US launches will be significant n  Continued discussion of RCS API n  Emergence of “RCSaaS” (NFV-ish) n  Many question marks remain over

handset support n  Can’t see Apple ever implementing

IMS stack – would be insanity

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 Oct 2013

Get in touch We can help you prepare for a world where voice is a feature, not a service. Find out more

Oct 2013

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Future of Voice - WebRTC Market Status and Opportunities