Three Enterprise Video Trends for 2016

February 23, 2016 Alan D. Greenberg

Senior Analyst & Partner

Distance Education, e-Learning, & Emerging Solutions

Poll: Before we start: who are you?

A/V / IT professional

Educator / instructional designer / administrator

Manufacturer / service provider

Reseller / systems integrator

Other

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Today’s Conversation

• How live and on-demand videos are driving efficiencies in

organizations with consistent messaging of product knowledge,

training, flipped meetings and town hall meetings that can be used

repeatedly

• Who the power-users of video are in key verticals, and the mission-

critical features they demand and are leveraging

• Why the overlap of streaming and video conferencing is driving ROI

by leveraging an entirely new content source – and how this

overlap dovetails with adjacent collaboration technologies

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What’s Different About Collaborative

Tech in Education and Training

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• Mission Critical

• Digital Tech Transforming Delivery of Training

• Training now about Talent Management

• Reinvention of knowledge worker

• Mobility and 1:1 / BYOD the vehicle

• Digital tools delivering on demand “everything” –

social and collaboration as the glue

4

Driving

Efficiencies

How does video drive efficiencies?

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Live Recorded Versus Pre-Recorded

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Value of Online Archives

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Poll: What does your organization

use for video tech?

• Lecture capture / streaming (Mediasite, etc.)

• Web conferencing (GoToMeeting, Cisco WebEx)

• Group video conferencing (Polycom, Cisco,

Lifesize)

• Unified Communications (Skype for Business, Cisco

Jabber)

• Free stuff (Skype, FaceTime, Google Hangouts)

© 2013 Wainhouse Research, Inc. All

rights reserved.

Video and Millennials and Gen Z

9

Poll: Should knowledge workers or

learners have access to LGV / UGC tools?

Yes absolutely

Maybe – I’m thinking about it

No

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Should Learners Have Tools for Generating

Their Own Video Content as Part of Classwork

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Strongly Agree, 28%

Somewhat Agree, 51%

Disagree, 21%

Agree / Disagree: Learners Should Have Tools for Generating their Own Video Content as Part of Classwork - Overall

RespondentsKey Take:

~ 4 out of 5

educators

believe

learners

should

have tools

for learner-

generated

video.

Wainhouse Research: Survey Data, Fall 2015 n = 300

12

Applications

Current Applications

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Applications – 2016 Plans

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15

Critical Features

What are purchasers looking for?

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What’s a deal breaker?

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18

Power Buyers

Who is watching enterprise video?

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20

Streaming Video

/ Video

Conferencing

Integration

Use Both Streaming and VC?

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Interest Level Streaming

and VC Integration

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Have already

Integrated

streaming ,

30%

Very

Interested,

29%

Somewhat

Interested,

15%

Not

Interested,

12%

Don't Know,

14%

Why Record VC Meeting

/ Class Content

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24

2016 and Beyond

Issues to Watch in 2016

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Thank you &

thanks to Sonic Foundry agreenberg@wainhouse.com

@AlanGatWR

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