The Idaho State Dem

ocratic PartyPO

Box 445Boise, ID

83701

Return Service R

equested

IDP 2011 Year in R

eview

Thank you Donors

The   Idaho   Democra-c   Party   is   on   a   well-­‐structured,  prosperous  path  forward  and  we  couldn’t  be  more  thrilled!  We   have   seen   growth   and   success   in   every   area   of  opera-ons  within  our  organiza-on.

Our  2011  D.E.M  (Donate  Every  Month)  drives  have  been  an  enormous   success.   We   have   grown   our   D.E.M   Club  significantly   this   year!  We   have  welcomed   back   life   long    Democrats   and   greeted   newly   converted   Democrats.   We  have  warmly  received  pledges  of  $1  a  month  all  the  way  to  $1000   a  month.  Whatever  amount  works  for   your  budget  works  for  us.  Everything  our  members  do  helps  to  make  our  Party  a  stronger,  more  relevant  force  in  our  State.  

We   are   working   to   maximize   your   contribu-on   by  encouraging  others  to  join  us  on  our   journey   to   transform  poli-cs   in   the  State   of   Idaho.   We   encourage   you   to   help  spread  the  word  and  get  Idaho  Democrats  around  our  state  thinking  about  what  they  can  do  to  help  grow  our  Party  and  elect  more  Idaho  Democrats  to  offices  around  our  State.

We  want  to  thank  each  one  of   you  for  being   a  part  of  our  team  as  we  move  forward.  Together  we  are  stronger  and  by  joining  our   dollars,  -me,  energy,  ideas  and  enthusiasm  we  can   accomplish   so  much   more.   As   this   journey   con-nues  please   remember   that  your  feedback   is  a  vital  part   of   the  process.  Please  don’t  hesitate  to  email  or  call  me  with  your  ideas.

Sincerely,  

Execu-ve  Director

Shelley  Landry

Non-Profit

Org

U.S. Postage

PAIDBoise, ID

Permit no. 91

IDAHODemocratic Party

This  has  been  a  year  full  of  new  and  exci-ng  experiences.  The   staff   and   leadership   has   spent   -me   assessing   our  organiza-on   and  discussing   priori-es  with  our   ac-vists.  We   have   developed   an   Opera-onal   Plan   to   move   us  forward   and   are   excited   to   see   our   Coun-es   develop  their  own  plans.  2012  will  be  a  year  full  of  opportuni-es  and   we   are   poised   to   take   advantage   of   them.   As  the  year  comes  to  a   close   I  am  filled  with  gra-tude.  Here   is  my  top  ten  list  of  things  to  be  thankful  for  in  2011.

10.  The  opportuni-es  the  GOP  gives  us  almost  every  day  to   hold   them   accountable   for   their   offenses   and  misdeeds.

9.  That   Idaho  voters  will  have   the   opportunity   to  repeal  the  Luna  educa-on  bills  in  2012.

8.   For   all   of   our   precinct   captains   &   other   Democra-c  ac-vists   &   volunteers   around   the   State   who   proudly  carry  our  banner,   even  in  parts  of  the  State  where  it  can  be  a  lonely  job.

7.   For   all   the   candidates   out   there   -­‐   past,   present   &  future   -­‐  who  dedicate   their  -me  &  energy   to  run  on  the  Democra-c  -cket,  trying  to  make  Idaho  a  be]er  place.

6.  My  IDP  staff-­‐  Shelley,   Sally,  Marie,  Ma],   Jill,   &  Lance  who  do  the  hard  work  every  day.

5.   Jeanne   Buell,   Susan   Eastlake,   Pete   Gertonson,   &  Carolyn   Boyce   who   help   me   provide   leadership   within  the  IDP.

4.  For  all  of  our  County  Chairs,  Legisla-ve  District  Chairs,  State   Commi]eemen   &   Commi]eewomen   who  volunteer  to  organize  our  party  &  recruit  candidates.

3.  Our   Democra-c   Legislators  who  ba]le   every  year   to  do  what  is  right  &  be  a  voice  of  reason  in  the  statehouse.

2.   Our   Redistric-ng   commissioners   who   took   on   the  tough   job:   Allen   Andersen,   George   Moses,   Julie   Kane,  Ron  Beitlespacher,  Shauneen  Grange,  &  Elmer  Mar-nez.

1.     Our   D.E.M.   Club  members  who   invest   in   our   party  every  month.

Winning  RacesDemocrats  won  mul-ple   school  board  and   city  council   races  around  the  state.  We   are   building  our   future   legislators  and  governors  one   race   at  a  -me.

New  ToolsA   new  website  that   is   regularly   updated   keeps  our   members   informed  of   ac-vi-es   and   issues  throughout  the  state.  A  forum  and  google  group  allow   members  of  our   State   Central  Commi]ee  to   share   ideas   easily.   The  Weekly   Update   and  monthly   newsle]er,  The  Blue  Review   allows  us  reaches  out  to  our  ac-vists  regularly.  

Strategic  Planning  SessionsIn   order   to   move   forward   we   had   to   look  backwards.   We   traveled   the   state   talking   to  Democrats,   looking   at   our   strengths   and  weaknesses   and   gathering   wisdom   from   our  members.  We  didn’t  want  to  re-­‐invent  the  wheel  just   make   sure   the   vehicle   it   was  on   was   fuel  efficient.   It   is  important   that  we   u-lize   our  staff  and  resources  strategically  to  be  effec-ve.  

Idaho  Young  DemocratsThis   summer   the   Idaho   Young   Democrats  received  their  official  charter  in  Kentucky.  One  of  the   largest   demographics   of   the   Democra>c  Party   is  young   people.   The   IDYD  firmly  believes  that   its  development  will   result   in  higher   voter  turn-­‐out  among  the  youth.

Buy  Blue  Online  Auc-onWe   held   our   first   online   auc-on   this   holiday  season.  It  was  a  wonderful  success.  Thank  you  to  all   those   that   donated   items   and   chose   to  par-cipate.  We  look  forward  to  doing  this  again.

Email  Collec-onWe  have  doubled  the  amount  of  Democrats  we  can  reach  through  email.  This  allows  us  to  send  call  to  ac-ons,  candidate  informa-on,  issue  informa-on  and  of  course  donor  requests.

Social  MediaWe  have  focused  on  providing  up  to  date  mul--­‐media  content  on  both  our  Facebook  and  TwiBer  pages.  We  have  doubled  our    members  in  both  places  with  3,600  Facebook  friends  and  984  Twi]er  followers.  We  also  have  a  You-­‐Tube  channel  and  Flickr  account  to  keep  all  of  our  media  content  readily  available  to  members  and  the  public.

Holding  the  GOP  AccountableDemocra-c   ac-vists   worked  -relessly   on   the   Recall   and  Referendum   efforts.   We   were  able   to  organize   and  iden-fy  new  members  as  well  as  give   Idahoans  the   opportunity   to   have   a   say   in  the   future   of   Idaho’s   educa-on  system.   We   also   distributed   a  brochure  that  showed  all  the  GOP  mis-­‐steps  in  recent  years.

2011 HighlightsIDP LEADERSHIP

ChairmanLarry Grant

Vice-ChairJeanne Buell

TreasurerSusan Eastlake

CommitteemanPete Gertonson

CommitteewomanCarolyn Boyce

IDP STAFF

Executive DirectorShelley Landry

Development DirectorMarie Hattaway

Communication Director

Sally Boynton Brown

Constituency OutreachMatt Greene

Accounting/ComplianceJill Ellsworth

The  IDP  has  completed  our  

Opera-onal  Plan  and  many  areas  

of  the  plan  are  already  in  place.      

This  plan  focuses  on  five  strategic  

objec-ves  to  accomplish  the  

vision  intended  to  carry  us  

through  2016.    

It  includes:  

★Reframing  our  Democra-c  

message  and  working  with  

elected  officials,  candidates  and  

partner  organiza-ons  so  we  all  

speak  with  one,  compelling  voice.

★Strengthen  county  par-es  to  

support  local  candidates,  recruit  

volunteers,  generate  press  and  

u-lize  media.

★Develop  a  strong  and  effec-ve  

outreach  program.    Use  the  2010  

Census  as  a  basis  and  target  fast-­‐

growing  groups,  par-cularly  

Hispanics  and  Young  Democrats.    

★Develop  an  extensive  pool  of  

qualified,  ethical,  and  well-­‐

experienced  Democra-c  local  and  

state  leaders  to  run  for  office  at  

every  level.

★Aggressively  seek  funding  from  

a  variety  of  sources  to  maximize  

resources  and  stabilize  budget.

This  Plan  is  the  culmina-on  of  

effort  of  a  significant  number  of  

commi]ed  and  passionate  Idaho  

Democrats.    It  presents  a  road  

map  for  success  but  recognizes  

that  any  authen-c  strategic  

planning  process  is  an  on-­‐going  

journey,  not  a  des-na-on.      We  

hope  you  will  join  us  on  that  

journey!

Le#er  from  the  Chair

Paid  for  by  Idaho  Democra1c  Party  -­‐  Susan  Eastlake,  

Treasureridahodems.org

“We have to do everything, and w

e have to do everything right…. A

ND

better!” – How

ard Dean

IDP’s Roadmap for 2012 and beyond...