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THIS WEEK’S TOP STORIES ON SOCIAL DATA & ANALYTICS
Sources:
http://www.forbes.com/sites/bernardmarr/2016/02/03/how-the-super-bowl-uses-big-data-to-change-the-game/#1516e65871e4http://digiday.com/platforms/line-wall-street-journals-fastest-growing-platform/http://www.forbes.com/sites/kimberlywhitler/2016/02/06/how-todays-marketers-are-using-data-to-create-greater-enterprise-wide-impact/#1437eb264915http://www.marketingprofs.com/opinions/2016/29283/three-crucial-questions-every-cmo-should-ask-before-starting-a-big-data-project http://www.globalwebindex.net/blog/line-is-the-fastest-growing-social-chat-app
CHECK IT OUT !!!3 Questions Every CMO Should Ask Before Starting A Big Data Project
Insights:
arketers and CMOs are now using data to create a greater
enterprise-wide impact, and the rise of digital-native shoppers means a greater need for analytically-grounded,
ways to generate consumer insights. This greater understanding of the customer
enables CMOs to have a bigger impact as they use insights to transform all aspects of the
customer experience, even beyond those areas that marketers typically manage. What sets new CMOs apart from traditional ones? New CMOs tend to be highly empathetic and to care more about of social implications.
arla Zanoni, executive emerging media editor at The Wall Street Journal, claims that Japan's messaging app LINE has been the Journal's
fastest-growing social channel, reaching over 2 million followers since it launched 15 months ago. "I'm not seeing that kind of growth anywhere else", she said. LINE overtook Snapchat as the fastest-growing global social media app last year, growing by 59% to Snapchat's 45% and recording 215 million downloads - 212 million of which use it every month. For brands willing to tap a younger Asian market, LINE is the place to be: 60% of its user base is located in Japan, Indonesia, Thailand and Taiwan.
C
M
016 marks the 50th year of the Super Bowl. Much has changed since it
started, and this year, big data turns out to be a real game changer. Actually, never has so much data been collected from football. Big data comes in handy for
gaining real-time insights: sensors are placed in stadiums and on players’ pads
and helmets, aiming at showing where and how far players have moved, real-time distance
predicting the outcome or individual player matchups, for placing bets and for advertising.
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Source link: http://www.globalwebindex.net/blog/line-is-the-fastest-growing-social-chat-app
Top 15 Fastest Growing Social / Messaging Apps In Last Year
57%
LINE
53%
FB Messenger
45%
Snapchat
43%
40%
37%
37%
35%
YouTube
31%
Google+
29%
Viber
28%
27%
Skype
23%
22%
Vine
19%
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