Click here to load reader

Shoppers stop

Embed Size (px)

DESCRIPTION

 

Citation preview

  • 1. Presented By:Kartik A.- A006 Neil Shah- A007 Vamsi V.- A008 Raunaq S. Suri- A009 Priyanka Asati- A010

2. Flow of Presentation 1) About Shoppers Stop 2) Retail Strategy 3) Store Location 4) Store Design and Display 5) Merchandise Assortment6) Pricing 7) Communication Mix 8) Customer Service 3. About Shoppers Stop Shoppers Stop, a pioneer in Indian Retailing was promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, MumbaiInternational and Domestic brands across various categories such as apparel, accessories, cosmetics, home and kitchenware and also its private labelsRevenue- Rs.19.30 billion (US$310 million) FY 11-12 Key People:-Mr. Chandru L Raheja Shirkande Chairman and Non Executive Director CEOMr. Govind MD and 4. Retail Strategy On an average stores 30000 pieces of different products. Merchandise sourced from 250 exporters in Delhi, Mumbai,Bangalore Centralized buying for all products except cosmetics andperfumes toavoid sales tax Carries 63 days of stock 5. Store Location 6. Store Location Shoppers Stop and its retail invested companies operate the following number of stores/doors as on March 31, 2012: Fashion & Home Retailing: Shoppers Stop Currently has 51 stores with a presence in 23 cities HomeStop (Home Dcor) Currently has 11 stores with a presence in 7cities Specialty Retailing: Mothercare (Maternity, Infant Care) The exclusive franchiseagreement for departmental stores with Mothercare Plc UK. Currently there are 38 stores of Mothercare (including 5 standalone stores) with a presence in 11 cities Crossword (Book stores) Currently has 85 stores (IncludingFranchised stores). M.A.C (Cosmetics) The retail agreement with Estee Lauder to open 7. Store Location Estee Lauder - Currently has 5 stores (including 2 shop-in-shops) inBengaluru, Mumbai and Delhi Mixed Retailing: HyperCity Currently has 12 stores, one store each in Ahmedabad,Pune, Ludhiana ,Amritsar, Bhopal, Jaipur, Navi Mumbai and Hyderabad and 2 stores each in Mumbai and Bengaluru, spread over an area of 12.3 lakh sq ft. Other Initiatives: Airport Retailing Currently has 1 store in Hyderabad domestic airportand 2 stores in Bengaluru domestic airport. 4 duty free stores are run by the JV Company in the international airport at Bengaluru TimeZone Entertainment: Currently has 18 stores. 8. Store Design and DisplayFirst Floor -Womens WearGround Floor- Personal care and Accessories 9. Mall Facade 10. Drop Downs 11. Lift Door BrandingWashroom Front BrandingPillar BrandingStaircase and Elevator Branding 12. Merchandise Assortment Brand :-Austin Reed Formal Shirts:StyleBuckle Formal ShirtCotton Checks Formal ShirtGeorgett eTuck Detail ShirtCotton Stripes Cap ShirtGeogett e Pleat Formal ShirtStripped Formal ShirtPrice LevelsRs. 688Rs. 1399Rs.688Rs. 1299Rs. 688Rs.1199Sizes AvailableLarge , SmallSmallLarge, Medium, Small , Extra largeLarge, Medium , Small , Extra largeLarge, Small, Extra largeLarge, Small , Extra largeColours AvailablePink and WhiteBlueSteelBaby Pink and BlackOff White PurpleProducts DetailsFull SleevedPuff SleevedFull SleevedSmall SleevedFull SleevedShort Sleeved 13. Pricing Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price. 14. Communication Mix Shoppers Stop follows a co-coordinated communications program that is customer-focused and internally consistent The different elements for designing a communication mix are:1. 2. 3.4. 5. 6.Advertising Sales promotion Public Relation Point of Purchase Publicity Special Events 15. 1)Advertising Print Advertising and Media AdvertisingOutdoor Advertising 16. 2) Sales Promotion Gift Vouchers 17. Festive offers 18. Contest Shoppers Stop had announced a 101-day ShoppingBonanza to pull in customers into the stores. Lucky draw winners of the contest will get to see oneof the seven wonders of the world and two lucky couples who get the grand prize will be treated to a round-trip which will cover all the seven wonders of the world. 19. Contest Shoppers Stop had announced a 101-day ShoppingBonanza to pull in customers into the stores. Lucky draw winners of the contest will get to see oneof the seven wonders of the world and two lucky couples who get the grand prize will be treated to a round-trip which will cover all the seven wonders of the world. 20. 3) Public Relations Salwar Kameez Dupatta (SKD) Exchange offerThis is an annual exchange offer that Shoppers Stop has conducted for many years in association with an NGO like Concern India and Goonj For this offer they invite customers to donate their old but wearable SKDs towards the cause and in return enjoy discounts of their new purchase of SKDs 21. 4) Point of Purchase 22. 5) Publicity Brand AmbassadorSoha Ali Khan for Kashish 23. 6) Special Events Om Shanti Om Fashion Show 24. 6) Special Events The leading Premium Fashion and Lifestyle destinationShoppers Stop and the most awaited movie , Om Shanti Om had come together to unveil the unique look of the movie through a Fashion show. With this association Shoppers Stop will retail the limited edition clothes and merchandise inspired from the film at their stores across India. The dazzling show witnessed the leading pair Shah Rukh Khan and Deepika Padukone along with Arjun Rampal and Shreyas Talpade walking the ramp showcasing their respective looks from the film. 25. Customer Service The name "First Citizen" reflects their commitment to offering their customers the ultimate shopping experience As a First Citizen, customers shopping experience becomes even more enjoyable with: Reward Points for every time you shop at Shoppers Stop. Exclusive benefits & privileges Exclusive offers ever so often Updates on what you can look forward to shop for at Shoppers Stop Exclusive cash counters at Shoppers Stop so you can spend more time shopping than waiting in a line