This document shows patented innovations · THE MOBILE DEVICE READING EXPERIENCE. Table of Contents Key Features PAGE 3 Revenue Model Opportunities PAGE 19 Appendix PAGE 29 Five Ways

January 5, 2015

This document shows patented innovations

Montréal, Canada

Presented by :Dave Caissy, Eng., M. Eng., NPDP, PMP, CPM, CPMM

[email protected]

+1.514.605.5845

AN INNOVATION TO ENHANCE THE MOBILE DEVICE READING EXPERIENCE

Table of Contents

Key FeaturesPAGE 3

Revenue Model OpportunitiesPAGE 19

AppendixPAGE 29

Five Ways to Improve the eReading Experience

PAGE 6

Possible Applications (Academics, News, etc.)

PAGE 12

3

Key Features

4

A blue bar to the left of the text, text highlighted in light blue, or a blue dot in the Table of Contents indicates the accessibility of visual content.

Note: Other types of visual indicators may be used.

A magenta arrowhead in the current document indicates that a Content Made Visual conversion is occurring. This will not be visible on the device. Content Made Visual™ conversions are either patented or patent pending as of January 2015.

Visual Content Indicator

In the Text In the Table of Contents

5

Visuals as a second layer

When reading digital text on a mobile device, a visual indicator indicates the availability of visual content in a second “layer”.

Most of the time, but necessarily, the second layer is embedded in the same file as the first layer in order to get instant access.

Visual layer

Text layer

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6

Five Ways to Improve the eReading Experience

7

When an indicator is displayed, rotate the device to access the visual content.

1. Rotate to View





Step 1Display the text

in portrait mode.

Step 2Rotate the device to view the

visual content in landscape mode.

8

With Content Made Visual™, you can browse from visual to visual. To obtain more information, simply rotate the device in portrait mode to access the full text related to the visual.

Step 4A panel with additional text

will then slide down.

Step 5Rotate the device to

return to the related text.

2. Visual-to-Visual Browsing

Step 1Display the visual content

in landscape mode.

Step 2Swipe to browse from

visual to visual.

Step 3Tap a text field to

access details.

9

When a visual indicator is displayed, swiping to the right or tapping the bar to the left gives users access to the visual content without flipping the device.

Note: When a visual indicator is displayed, user actions other than screen taps may trigger the visual Content. For example: Voice, pressing on a specific button on the device, etc.

3. Visual Content Panel

Step 1Display the text in

portrait mode.

Step 3Look at the visual content.

Step 2Slide the visual indicator

downwards (or sideways) to access the visual content.

Step 4Press anywhere

in the text.

Step 5The original text will be displayed again.

10

To review the visual highlights at the end of a chapter, simply rotate the device.

4. End-of-Chapter Review

Step 1A visual content review

is proposed at the end of every chapter.

Step 2Rotate the device to access

the visual highlights.

Step 3Tap the visual content

to view it.



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View visual highlights by flipping the eBook



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View visual highlights by flipping the eBook

Step 5Rotate the device to

return to the related text.Step 4

Swipe to browse from visual to visual.

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11

Visual content indicators appear in the Table of Contents. Each visual has its own dot.

5. Visual Content Indicators in the Table of Contents

Step 1Review the Table

of Contents.

Step 3A panel with additional text till then slide down.

Step 5Tap a text field to

obtain details.

Step 6Rotate the device to return to the Table of

Contents.

Step 4Rotate the device to switch

to landscape mode.

Step 2Tap a dot to display the visual content.

12

Possible Applications (Academics, News, etc.)

13

Benefits:• ItaddsvaluetoacademiceBooksoranydocument.• Itenhancesthelearningexperienceforstudents.• Itsimplifiestheteacher’spreparationsinceeditablevisualcontentcanbe

purchased online.

Example 1: Content Made Visual™ in Academic eBooks

Enhanced Studying Experience:

Step 1Study with the help

of visual aids.


visual to visual.

Step 3Rotate the device to return to the original text, as needed.

Enhanced Learning Experience:

Step 1Students can study

e-texts prior to class.

Step 2The instructor/professor can use the visual content during class.

Step 3Use the slide down panel to access details in text form.

14

Access more information, such as diagrams and pictures, as needed.

Example 2: Content Made Visual™ in News Articles

Step 3Browse from visual to visual.





Step 1Read a news article

in portrait mode.


the visual content.

15

Example 3: Content Made Visual™ for eBooks

Example 4: Content Made Visual™ for Weather Forecasts

This application would allow authors to be more creative and to further inform their readers.





Step 1Read an eBook in

portrait mode.

Step 2Rotate in landscape mode to visualize

what the author has described.

©Environment Canada

©Environment Canada

Step 1Read a weekly forecast

in portrait mode.

Step 2Rotate in landscape

mode to view a map.

16

Step 1Read a recipe in portrait mode.

Step 2Rotate the device to view

the recipe steps.

OR

OR

Example 5: Content Made Visual™ for Cookbooks

Step 3Rotate to access the recipe in text.

Portrait mode.

Step 1Display the visual content

in landscape mode.

Step 2Swipe to navigate between meals.


step to step.

17

When a blue bar is displayed, rotate the device to view the visual content. For example, pictures associated with the text box content.

Step 1The sender attaches

visual content to a text.

Step 2The receiver rotates the device

to view the visual content.

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Visual content indicator

Example 6: Content Made Visual™ for Text Messaging

18

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Step 2The user rotates the device to access the

visual content related to that section.

Step 1A section of text is linked

to a specific visual.

Content Made Visual™ could also be integrated to mobile word processing software.

Examples:

Microsoft Word™ documents

Email texts

Step 2The user rotates the device to access the

visual content related to that section.

Step 1A section of text is linked

to a specific visual.

Example 6: Visual Content for Mobile Word Processing Software

19

Revenue Model Opportunities

20

For eBooks

WhenevervisualcontentisavailableintheeBookstore,itwouldbeindicatedonthe eBookitself.ThestorecouldgivereaderstheoptionofbuyingastandardeBookor aneBookembeddedwithvisualcontent.

Pricing Strategy:• eBookswithembeddedContentMadeVisual™couldbepricedasapremiumfrom50%to100%asstandardeBooks.

• ExtendedPublishing™getsonlypaida%oftheincrementalcapturedvalue.

Apple iBooks Store

©Apple

Revenue Model #1: eBook Store

21

For eBooks

WhenaneBookwithembeddedvisualcontenthasbeenpurchased,itappearsintheeBooklibrarywithapinktab.

©Apple

Apple iBooks Library

©Amazon.com

Amazon Kindle Library

Revenue Model #1: eBook Library

22

Content Made Visual™ could also be used by news, specialty or general content Websites to give their users free, ad-sponsored content.

Details:• 1ad/articlemaximum:ifanewsarticlecontainsmorethanonevisual(i.e.picture,

graphic, etc.), the ad will only appear for the first visual.

For Magazines and Newspapers

Revenue Model #2: Free Visual Content with Ads

Step 2An ad is triggered when the user rotates the device to access the visual content.





This visual content is sponsored by a car company


Step5The user rotates the device to return to

the original text, etc.

Step 3Five seconds later, the visual content appears and the Web

banner stays on screen for another 25 seconds.

Step 4The Web banner disappears.






Step 1The user reads a news article in portrait mode.

23

Payingmembersofwebsites(i.e.newspapers)wouldnotseeads.

ExtendedPublishing™getsonlypaidasa%oftheincrementalcapturedvalue.

For Magazines and Newspapers

Revenue Model #3: Free Content with Membership Fee



the visual content.





24

To give their members an ad-free experience, website owners could simply pay a one-time fee to register their Content Made Visual™. A license number would be issued for every registered Content Made Visual™.

For Websites

Revenue Model #4: Free Content with License



the visual content.





25

Publisherscouldcapturevalueeverytimeareaderrotated(orflips)thedevicetoaccess visual content.

Similartopay-per-click,publisherpaysonlytoExtendedPublishing™whenaconsumer is flipping the electronic device to access to the content in the second mode.

Connected mode:Same approach as unconnected mode, but the flip count is transmitted through Internettotheserverinrealtime.

Unconnected mode:

Revenue model: Pay-per-Flip™

The flip count would be stored and transmitted to the server whenever the device is online.

Server




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26

Registered member:ExtendedPublishinggetpaida%oftheadditionalpremiumvalueof the registration.

Non-registered member:ExtendedPublishinggetpaida%ofthepublicityrevenue.

There are two levels of revenue models. The first one is between the consumer and the publisher,whilethesecondoneisbetweenthepublisherandExtendedPublishing™.

Revenue model: Example of application of Pay-per-Flip™

Registered member

Yes

NoStep 1The user reads

a news article in portrait mode. Step 2

An ad is triggered when the user rotates the device to access the visual content.

Step 2Direct access to the second mode







Step5The user rotates the device to return to

the original text, etc.

Step 3Five seconds later, the visual content appears and the Web

banner stays on screen for another 25 seconds.

Step 4The Web banner disappears.






27

There are two levels of revenue models. The first one is between the consumer and the publisher,whilethesecondoneisbetweenthepublisherandExtendedPublishing™.

Consumer

Mag

azin

es/N

ewsp

aper

s

Prem

ium

Pric

ePr

emiu

m P

rice

Free

Free

Book

s

No fee for for the consumer, but he is exposed to publicity when accessing visual content.

First level Second level

Consumer pays a premium price to access additional visual content without publicity.

Publisher

Pay-per-Flip™

% of the Premium retail price

% of the Premium retail price

No chargeConsumer can only access a sample version of the first chapter.

Consumer pays a premium price to get Content Made Visual™ edition.

Revenue model: Two Levels

28

Consumer

Consumer

Consumer

Traffic

$ Premium

$ Premium % $ Premium % $ Premium

% $ Premium

% $ Premium

$ Visibility

ContentPublicity

CMV

CMV CMV

Pay-per-Flip

Publisher

Publisher

Retailer Publisher

Author

Free Business model

Premium Price Business model

Publishersclient

Magazines

Books

29

Appendix (Other Features)

30

Text-to-Visual by Rotating in Both Directions

Turn counter-clockwise to access the visual indicator to the right.

Turn clockwise to access the visual indicator to the left.





“Left” visual

content indicator

“Right” visual content indicator

31

Superimposed Visual Indicators

Step 2Rotate to access the visual content represented by the

large blue bar.

Step 1Superimposed blue

bars appear in a text.

Step 3The visual content

will appear.

OR

Step 3Swipe to access the visual

content represented by the small blue bar.

Step 2Tap on a specific blue bar to access that particular

visual content.

32

When there is more than one visual indicator on the same page.

Multiple Visual Indicators

Step 2Rotate to access the visual content represented by the

large blue bar.

Step 1Superimposed blue

bars appear in a text.

Step 3The visual content

will appear.

OR

Step 2Tap on a specific blue bar to access that particular

visual content.

Step 3Swipe to access the visual

content represented by the small blue bar.

33

Museum or travel applications

Visual-to-Text with Geolocation

Step 2When a user sees the same visual as the visual content (e.g. building), he rotates the device to access text or to trigger an audio or video clip.

Step 1Visual content with geolocation

is used to guide the user.

34

A visual indicator such as a blue bar indicates that there is detailed information related to the product for sale.

Online Shopping

Step 1Display the product.

Step 3Rotate to access the product-related text.

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product to product.

35

Visual indicators can be colour-coded or textured to indicate different types of visual content.

Blue

RedExampleBlue:VisualcontentRed: Video content

Colour-Coded Visual Indicators





36

Content Made Visual™ can be configured for use in landscape mode.

Horizontal Text Format

Step 1Display the text in landscape mode.

Step 4Tap on “X” or swipe.

Step 5The original text is displayed again.

Step 3View the visual content.

Step 2Tap the visual indicator to access the visual content.

37

Swipingtogettothenextpagetriggersvisualcontentwhichmayevenhavevideo/sound.

New Page Triggers Visual Content

Step 1Read a page in portrait mode.

Step 5The original text is once

again displayed.

Step 3The change of page will

automatically trigger the visual content (and/or video/sound).

Step 2Swipe to access the next page.

Step 4Press anywhere

in the text.

38

Relevant visual content can be tagged and reviewed in a summary.

Tagging Visual Content

Tagging process:

Step 3An orange tag will appear.

Step 1Display the visual content.

Reviewing process:

Step 1The tagged visuals will

appear in orange boxes in the Table of Contents.

Step 2Tag relevant visual content by double-clicking on the image.

Step 2 Tap the orange square to

review tagged visual content.

Step 3Tap the orange box to review only tagged visual content.

39

The Table of Contents can be seen visually in landscape mode.

Visual Table of Contents

Step 1Display the standard Table of

Contents in portrait mode.

Step 2Rotate the device to display

the visual mode.

Step 5View the visual content

in full screen mode.

Step 3Tap on a chapter to access

the visual content summary.

Step 4Tap on the desired

visual content.

40

Slideshow

When multiple visual content appears, a slideshow can be displayed.

Step 1Display the visual eContent.

Step 3View the visual content in

full screen mode.

Step 2Tap the screen and draw a

circle to activate a slide show.

Step 4View the second visual

that appears after 5 seconds, and so on.

41

Userscankeeptheirfavouritevisualcontentinaconsolidatedbucket.

Bucket of Visuals

Step 1Tag the visual content by double-tapping an image.

Step 2Tap the orange tag and select “add

to favourites” in the menu bar.

42

When there is a visual indicator in the text, the visual content can be displayed in portrait mode by swiping right.

Swiping to Access Visual Content

Step 1Display the text in

portrait mode.

Step 3Display the visuals in

portrait mode.

Step 4Step 4: Rotate the device to view

the visuals in full screen mode.

Step 2Swipe right to access

the visual content.

Please contact meifyouthinkthisinnovationopportunitymay benefit your current or future development programs

on any portable computing device.

Having completed our due diligence work, we know there is strong market interest in this innovation and are currently seeking partners

to help us move this project to the next phase of development.

To download an electronic version of this brochure, a copy of our patent, or for additional information on Content Made Visual™,

visit www.extendedpublishing.com.

Dave Caissy - [email protected]

+1.514.605.5845

Montreal, Canada

Documents

This document shows patented innovations · THE MOBILE DEVICE READING EXPERIENCE. Table of Contents Key Features PAGE 3 Revenue Model Opportunities PAGE 19 Appendix PAGE 29 Five Ways