Thirty-OneMonthly Customer Email

DSA Digital Media Awards 2012

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Monthly Customer Email

Link to emailhttp://bit.ly/TCrqXW

Overview• Our monthly customer email is send out ‘on behalf of’ our

Consultants to their Customers and is designed to help them ‘bool, sell and sponsor’.

• Our monthly specials help drive Consultant’s business and we’ve streamlined the redesign to focus on what her customers respond to.

• We redesigned this email creative with mobile in mind, knowing that a large percentage of this email is consumed via mobile. This redesigned email creative is now in a great place to start mobile testing in early 2013

• We have done extensive testing over the past few months to measure and affect:• Subject Line• How many people open on a mobile device• Which information receives the highest clicks and

focus on it in the newsletter• Analytics represented on subsequent pages

Current Newsletter

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Email Redesign

After RedesignBefore Redesign

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Email Heading

Preview text for mobile

Consultant’s customizable

monthly message

Priority placement for Consultant’s information

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Main Content

Monthly Special

focused message

Host and Sponsor Messages

Shareable

Content

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Secondary Message

Prominent secondary message with strong call-to-action

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Results

Traffic to ThirtyOneGifts.com andmyThirtyOne.com has dramatically increasedwhen the monthly Customer email is sent. Compare traffic in July and August to the redesigned email in September and October

With the redesign of the monthly Customer email focused on driving traffic to Consultant's myThirtyOne.com pages,we can see the spikes in traffic as a result of this refocused email (date of send is circled in red).

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2/34056"789819"

6:2/34056"789819"

Through November ’12, the redesigned email had an average of 26% open rate, driving more Customer opens than August and September; with a click-through-rate of 4.73%, which is well above industry average

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