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Thinking
Spatially
Using GIS and Psychographic
Data to Improve Your Library
Chris Markuson
GIS Manager
Pueblo County, CO
Back
gro
und
Pueblo County, Colorado
Economic Gardening
Good Jobs
Business Information
(GIS)
Entrepreneurs
Connections
Business Infrastructure
Eco
nom
ic
Gard
enin
g
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
What is GIS?Geographic Information Systems
The Geospatial Revolution
Agenda
• Creating a library development plan with GIS
• Developing an effective capital development campaign using GIS
• Developing marketing strategies
• Using GIS for grant applications
• Collections management with help from psychographic data
Creating a library development plan with GIS
Elements to consider:• Where do our patrons live?• Where is the best place to put a new branch?
The Huff Model: Explained
Introducing Tapestry Profiles: Psychographics in Action
Developing an effective capital development campaign
Elements to consider:• Where do our current donors live?• What makes our donors tick?• How can we compel people like them to donate?• How do we reach new donors?
Developing marketing strategies
Elements to consider:• Who should we try to reach?• What does our audience read, listen to and
watch?• What should our message be?
We need $40
Million
Can you help?
Call 1-800-LIBRARY
Breaking down the data with Business Analyst
Defining Core, Developmental and Niche market segments
Using GIS for grant applications
Elements to consider:• We need to prove we need money• Our grant application must be better thanWyoming’s
Collections managementwith help from psychographic data
Elements to consider:• We want to efficiently serve our patrons’ needs.• We can only afford one of those. Where should it
go?
