Psychographic Marketing | What You Show Know

Psychographic Marketing

“Getting Into Your Buyers Head”


What Is Psychographics? It’s different than demographic which focus on, age, gender, region, race.

Psychographics focus on Behavior, Interests, And Likes And Wants.

Example: People who like the NY Giants, are mostly northerners, who like watching football, drink beer, blue collar, has a strong work ethic and probably own a single family home. They drive SUV’s, go to movies and have spends vacations, with family.


• “Psychographics” a means of identifying users by interests, occupations, roles in life, preferences, and other personal characteristics. - People Who Like Steak And Potatoes – Would Also Like Sporting Goods.- People Who Like Golf Also Like To Travel!- Sell Them “An Angle” On Travel Discount Tickets or Supplies.


• Demographics search, is different at behaviors and buying habits.… hence the “psycho.”

• Let’s say, I’m thinking of buying Triumph songs online, because I love the 80’s music. I’m a ‘meat and potato” guy, so I like Outback steak house and Carraba’sItalian Grill

• I feel comfortable in Armani Clothing, so those clothing stores would target me.


• Psychographics can target your buyers with precision accuracy, it cuts down on you cost to acquire your first customer.

• Psychographics gives you an insight on what the people are thinking, during a certain time.

• For Example: People that love football buy pizza and beer. They also may buy, team jerseys, grills, trucks and fishing gear.


The beauty of Psychographics, is that you are able to pin-point your ‘true’ buyers!

It’s like the difference between, keyword search vs a ‘like’ click on Facebook. Keywords may be for a specific need, like a quick cure or quick fix, whereas a ‘like’ click will show you the type of person they are base on your content.

Psychographic MarketingLet’s talk about different buying habits.

Psychographic Buyers:o Purchase on Impulse, Emotional,o Status, Value Buying a team jersey a the football game. Buying a team jersey because their

neighbor has opposing team jersey. Buying a team jersey because the are

caught upin the emotion.

Buying a team jersey that no one has, like one bought at a Superbowl game.

Psychographic MarketingLet’s talk about different buying habits.

Psychographics Shopping Lifestyles:

– Self-starters – Shop Highend, Upper Class, Sophisticated

– Honest – Relational, Personal Connection, No Hard Sell

– Traditional - Family Oriented, Holidays, Hand Holding

– Vogue – Cutting Edge Goods, Top Of Line, Sell Sizzle

– Self Sufficient – Blue Collar, Lower Education, Stress Value


Let’s Break It Down Even More.

• Think about your product and envision, the types of people that would buy your products.

• What types of Foods They Eat, Drink, Clothes They Wear, Cars They Drive, Bikes, Brands, and Bands they listen too.

• Types Of Vacations, Pets, Friends, Sports, etc.

• ALL These Can Be Exclusively Targeted On FB.


Targeting Your Advertising

• Out of all the advertising, I’ve seen, I never found a service, so focus on demographics and psychographics, than Facebook Edgerank.

• Facebook ads can target your buyers, directly to their smart phones. Your ads to millions of people that MAY like your product. (I say ‘may’ because, your product could be a dud, I don’t know)



• Means > Save Time

• Means > Saving Money

• Means > Quicker Sales

• Means > Quicker Leads

• Means > Faster List 0-10k

• Means > Recurring Income



• You can target them by interests, including sports teams, brands they follow and what type of car they have.

• We’ll talk later on how to do this, but for now, Facebook custom ads can precisely target your buyers.

Note: Show Facebook Group Graph


Other Advertising Avenues:

You want to go after websites, that focus on their interests.

Blogs, Forums, Social Sites, Groups, and Magazine Style Sites.

Major Sharing Sites: Youtube, Facebook, Twitter, LinkedIn


Finally:

When You Combine “The Right”

Demographics With Psychographics,

You Have A Winning Combination…

Everytime!

Do your research and find out who your competition is and grab their audience and followers using Facebook and Power Editor, to pin point your buyers.

Some say, “It’s like shooting fish in a barrel!”

Psychographic MarketingAre You Ready For Next Step?

I’m giving you the opportunity to Be part of something BIG!Discover The Internet MarketingCommunity!

All you have to do is JOIN the Get A Classroom as a

GOLD Member… Discount Price For 3 Months!

http://goo.gl/di6UvF

Today’s Market Place DEMANDS New Skills!